SMM for Small Businesses discusses the benefits of social media marketing for small businesses that do not have a large market presence. It notes that in 2010, 221 million users visited social networking sites at least monthly, showing the reach possible through social media. For small businesses, social media allows cost-effective sharing of achievements and finding of new customers compared to traditional advertising. It also enables gathering key information and measuring marketing outcomes to determine return on social media investments. An example is provided of Intrepid Travel successfully using social media.

1. SMM for Small Businesses
Presented by David Langer

4. Should social media marketing (SMM) be used
by small businesses that do not have a
significant market presence?

5. Fun Fact
 In 2010, approximately 221 million users
 9 out of 10 of those users visited a social networking
site at least once per month*
Source: Sass, E. (2011). You've got tweets: social media supplanting email [Web log
post]. Retrieved from The Social Graf Connecting Through Chaos.

6. Benefits for Small Businesses
 Share major achievements/milestones
 Effective identification of new customers
 Avenue for cost effective marketing
 Magazine Ad = few thousand dollars
 Facebook Ad = few cents per click

7. Benefits (continued)
 ROI vs. Return on Social Media Investments
 Social Media can help a company gather key
information
 Measure key marketing outcomes

8. Example
Intrepid Travel

10. Thank you for listening!