Mini Report PDF - "The content formula that got them 6 Billion visitors".. in case you missed it!. #tips #contentstrategy

1. How to copy
shutterstock
shockingly successful
content marketing
formula.
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Today’s Minifesto from
Andy Cunning

2. No likes, no shares, no
comments? No Problem...
According to Zazzle Media,
60% of companies struggle to
produce content consistently,
and 65% find it a challenge to
produce engaging content. And
not engaging your visitors
means you’re leaving a lot of
money on the table.
Yes, making effective content at
scale can be challenging,
regardless of the size of your
business.
You have to keep coming up with
new ideas and maintain
motivation when you are staring
down the long tail of ROI.
But here’s the truth, companies
are succeeding at levels that
make any content marketers
eyes water.
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Take Shutterstock
Shutterstock’s in the business of
images, and it’s used its
expertise to make a resource
that everyone can use: a
creative trends report. This
capitalises on the fact that
people love reliable data, and
this type of resource is widely
shared.
Last year’s infographic attracted
thousands of social shares, and
attracted more than 6 billion site
visits, according to the Content
Marketing Institute.
That's some serious engagement.
This year, Shutterstock has made
the resource interactive, including
not just images, but video and
music. So far, it’s been shared
more than 10,000 times.

4. Time to take notice.
I'm sure you are thinking - they
have big team's, bulging budgets
and endless creativity.
Maybe - but I say model what
other do not what other
marketers tell you you should do.
Creating interactive infographics
is a brilliant way to take a burning
topic in your market and create
a campaign around it that can
work for 6-12 months.
The interactive ticks the box on
many levels.
They engage, entertain, and
most of all offer value by telling
a data story in a way that's
uniquely branded content. The
opportunities for sharing and
creating online buzz sets it
apart from any other form of
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5. content marketing.
So how do you get started with
interactive content?
Agencies like infographic.agency
offer a few different options for
marketers from micro interactive
content (which can compliment a
long form blog post) to epic
interactives similar to
Shutterstock.
Not sure? Maybe start small…
Set up an experiment with your
audience and watch for signals
that the topic and interactive
treatment works for them. Then
build out your own version of
this strategy from there.
Keep going!
For interactive content visit www.infographic.agency
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