The analytics in Alfresco represent an emerging interest for the users and the integration with the Pentaho Suite was born in the Community Edition since 2012. A.A.A.R. is beyond the 4-th version and has bundled reports, dashboards and free analysis on audit data, repository and workflows. But in most cases, the bundled analytics should be customized to cover the business needs. In this talk is shown how to develop a customized set of analytics with the main goal to create your 'Content Intelligence' solution that includes Alfresco and not only Alfresco. For more informations: http://fcorti.com/alfresco-audit-analysis-reporting/