2. WHO ARE WE?
Jon Newman
The Hodges Partnership
@jonnew
jnewman@hodgespart.com
Britt Farrar
CarMax
@saidlikefarrah
Britt_d_farrar@carmax.com
3. THE COURSE
What will we cover?
What are the expectations?
What are the assignments?
How will we grade?
Gee, this class is much smaller than our last
one…
4. WHAT WILL WE COVER?
History
Strategy
Tactics
Platforms
Impact
Measurement
Mobile
5. WHAT ARE THE EXPECTATIONS?
Facebook
Twitter
Reading assignments
Allfacebook.com, thenextweb.com,
mashable.com, prdaily.com
Come to class
Participate
Work well with others
6. WHAT ARE THE ASSIGNMENTS?
Regular reading to prepare for class
Read those websites to prepare for quizzes
Create, care, water and feed a personal blog
Team social media project
8. HOW WILL WE GRADE?
Total of 100 points to be earned
Team project: 40 points
Peer evaluations: 15 points
Your blog: 20 points
Quizzes: 20 points
Class participation: 5 points
Regular attendance is required
Two unexcused absences lowers grade by 10 points
9. HOW WE WILL COMMUNICATE
Blackboard
VCU MASC 491 – official (Facebook group)
Weekly “team time” in class to work on
projects
10. GEE…THIS CLASS IS SMALLER….
Class time
About an hour of lecture, Q and A
Some discussion of the “week in social media”
30-45 minutes of team time including brain
picking
Lecture, part 2 or guest lecturer on a related
topic
One-on-one questions for 15 minutes
15. TEAM ASSIGNMENT
Social media project
Teams of equal number
Using social media platforms and strategies
you will learn create a social media project
for a real cause, group or organization
10-15 minute presentations + written
strategy, goal, execution, findings-summary
document
360-peer review
16. TEAM TIME
30-45 minutes in class each week
Work together on week’s goals, issues
Ask Jon and Britt for advice
USE THIS TIME WISELY
Tonight
Meet your team
Discuss your team subject
Discuss team roles
18. YOUR BLOG
Wordpress.com, tumblr, others
A theme or topic is helpful
At least one post per week
You do not have to write a “book.”
19. FOR THE NEXT TIME
Read the first four chapter of Groundswell
“The
ladder”
POST process
Your blog
Theme and URL
Your project team’s project, cause,
organization.