Session conducted on Saturday, June 25, 2011, at Continuous Computing India Pvt. Ltd., Bangalore.

1. Content 3.0
Suraj hattangadi

2. Content sourcing
Suraj hattangadi

3. Content 3.0
The creation, consumption
and evolution of content
Suraj hattangadi

4. Creation: Creator, consumer, curator, distributor
Medium of creation, consumption & distribution
Suraj hattangadi

5. Outline
Journey of content
 Content sharing – how it all began and User generated content.
 Nature of the content – across media
 Effects of the evolution of content
 Behavior of content
 Effects from the creators perspective | consumer’s perspective
and Media (platform) perspective.
 Evolution of social media influencers and some case studies
 Content Strategy 3.0
Suraj hattangadi content 3.0

6. History of content
Suraj hattangadi content 3.0

7. History of content
Suraj hattangadi content 3.0

8. History of content
Suraj hattangadi content 3.0

9. History of content
Suraj hattangadi content 3.0

10. History of content
Suraj hattangadi content 3.0

11. History of content
Continuously expanding capabilities
for highly personalized creation,
curation, recommendation, search,
discovery, management, consumption
and sharing of content across all
personal screen based devices
Two billion plus internet users.
Two billion plus channels.
And more.
Suraj hattangadi content 3.0

12. The Content sharing-
how it all began
" Behavior is motivation that has been filtered through
opportunity"
behavior - content sharing and curation
motivation - social currency | staying in touch with friends
Opportunity - Growth of social media apps like facebook and
twitter
Suraj hattangadi content 3.0

13. The content sharing –
how it all began
• The sharing can be
Personal, Communal,
Public and Civic sharing
• Sharing with close friends,
family and relatives
• Sharing on a social media
platform – shares with
everyone and passed to
people whom you never
knew.
Suraj hattangadi content 3.0

14. Examples of social networking
and youtube
Suraj hattangadi content 3.0

15. Visualization of Personal Sharing
Suraj hattangadi content 3.0

16. Visualization of Public Sharing
Suraj hattangadi content 3.0

17. Examples for sharing
• Personal sharing: sharing of content (any form) with close friends and
relatives.
• Communal Sharing: sharing of content (any form) with a specific group
of people.
• Public Sharing: Sharing of information publicly to everyone which is not
directed towards a person or a group
• Civic sharing: Apache/Linux – sharing to be used and betterment of
others. http://www.ushahidi.com/
Suraj hattangadi content 3.0

18. Content Sharing Behaviour
• Television was a solitary activity that crowded out other forms of
social connection. But the very nature of these new technologies
fosters social connection—creating, contributing, sharing. When
someone buys a TV, the number of consumers goes up by one, but the
number of producers stays the same. When someone buys a computer
or mobile phone, the number of consumers and producers both
increase by one
Suraj hattangadi content 3.0

19. Content Sharing Behaviour
• Time people once spent watching television has been
redirected toward activities that are less about consuming
and more about engaging—from Flickr and Facebook
• Content Consumption to Creation.
Suraj hattangadi content 3.0

20. The content sharing –
how it all began
• From Newspapers to Televisions to mobiles and social
media.
• In news papers and TV there are fixed producers of
content and the consumers segment is a very large
segment.
Suraj hattangadi content 3.0

21. Content sharing behaviour
Digital networks are increasing the fluidity of all media.
The old choice between one-way public media (like books
and movies) and two-way private media (like the phone)
has now expanded to include a third option: two-way
media that operates on a scale from private to public.
Suraj hattangadi content 3.0

22. Content sharing behaviour
Suraj hattangadi content 3.0

23. User generated Content
Suraj hattangadi content 3.0

24. Content Sharing platforms
Suraj hattangadi content 3.0

25. Ownership of content-
issues
• Tracking ownership
• Duplicity of the content
• From the owners perspective and consumer’s perspective
• Digital trash
• Reusable social media content
Suraj hattangadi content 3.0

26. Effects – Owner’s perspective
• Tracking ownership
• Loss of ownership or ownership dilution
• No recognition and praise
• Content curator gets the credit or distracts source content
Suraj hattangadi content 3.0

27. Effects – Owner’s perspective
Suraj hattangadi content 3.0

28. Effects – Consumer’s perspective
• News
• Multiple perspectives
• Engaged action
• Content amplification
• Pseudo ownership
• Social currency and power of influence
@FUSEBO 
Suraj hattangadi content 3.0

29. Effects – Media perspective
• Digital Trash
• Credibility of the
content and
source
Suraj hattangadi content 3.0

30. Individual’s perspective
The good side:
 Power of creation becomes universal and free for all
 Tools, software and applications geared towards making a
creator out of everyone
 Designed to broadcast since the need for “emotional
hollering” is tapped
Suraj hattangadi content 3.0

31. Social media Influencers
• Evolution of social media influencers and content curators
Suraj hattangadi content 3.0

32. Social media Influencers
Suraj hattangadi content 3.0

33. Social media Influencers
Suraj hattangadi content 3.0

34. UX 3.0
Suraj hattangadi

37. q&a
Suraj hattangadi content 3.0

38. www.fusebo.com
@FUSEBO /FUSEBO FUSEBOLIVE
www. twitter.com/fusebo www. facebook.com/fusebo www. youtube.com/fusebolive
Suraj hattangadi content 3.0