Best Practices on Optimization with Jessie Becker, CMO of OptimizelyOptimizely
Optimizely partnered with Bain & Company to take a deep dive on the topic of testing. Here are Optimizely's slides from that presentation which shares best practices on what testing programs look like and how they can impact your business.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
Andrew Malcolm, Skype
Andrew Korf, NativeX
A discussion of around different approaches to metrics driven design and UX - especially in the mobile context
Basic traffic metrics are easy to track and give a good baseline on how your site it doing, but they often aren't very useful for evaluating the impact of UX changes.
Best Practices on Optimization with Jessie Becker, CMO of OptimizelyOptimizely
Optimizely partnered with Bain & Company to take a deep dive on the topic of testing. Here are Optimizely's slides from that presentation which shares best practices on what testing programs look like and how they can impact your business.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
Andrew Malcolm, Skype
Andrew Korf, NativeX
A discussion of around different approaches to metrics driven design and UX - especially in the mobile context
Basic traffic metrics are easy to track and give a good baseline on how your site it doing, but they often aren't very useful for evaluating the impact of UX changes.
Aiming for Delightful Experiences - Kaushik T. Ghosh STC India UX SIG
Talk by Kaushik Ghosh, Intuit, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kaushik
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kshitiz
Talk by Pradeep Joseph, Juniper Networks, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Pradeep
Creating a Positive Experience through Design - Sudhindra. V STC India UX SIG
Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sudhindra
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
Aiming for Delightful Experiences - Kaushik T. Ghosh STC India UX SIG
Talk by Kaushik Ghosh, Intuit, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kaushik
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kshitiz
Talk by Pradeep Joseph, Juniper Networks, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Pradeep
Creating a Positive Experience through Design - Sudhindra. V STC India UX SIG
Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sudhindra
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
FITT Toolbox: Quick Assessment Tool for Business IdeaFITT
The presented method is an easy tool to quickly analyse and develop value propositions for projects by defining need, approach, benefits and competition (NABC) in one glance. The NABC approach has been introduced by Curtis Carlson & William Wilmot in “Innovation – The Five Disciplines for Creating What Customers Want” (2006). It is especially helpful to get researchers out of their comfort zone and push them to think about possible markets, needs and benefits and to create more awareness about the opportunities lying beyond their technology. In a later stage the same researcher may be motivated as idea owner to form a business team and to build a real business case around the initial idea.
www.FITT-for-Innovation.eu
Talk by Sarit Arora, Yahoo, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sarit
Talk by Aashish Solanki, NetBramha Studios, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Aashish
Talk by Patrick Roupin, Kovent, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Patrick
Emerging Markets and User Research - Apala ChavanSTC India UX SIG
Talk by Apala Chavan, HFI, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Apala
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
2. “ It’s an unfortunate irony that, as technical
communicators, many of us are rarely able to
communicate with the users of the products we
document. As a result, we’re often left
wondering how well our systems are fulfilling
users’ needs..”
“Obtaining User Feedback”
Jeremy Webb
STC Intercom July/August 2006
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4. In today’s session
Web Analytics
Web Analytics in Tech Docs
Considerations
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5. First thing first
Web Analytics
Web Analytics in Tech Docs
Considerations
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6. “Web analytics is the measurement, collection,
analysis and reporting of internet data for
purposes of understanding and optimizing web
usage.”
The Official WAA Definition of Web Analytics
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8. Web Analytics
Understand user behavior
Informed site and content design
Improved interactions
Insights into the improvements required to convert
visitors into customers
Check the effectiveness of your ad campaigns, search
key wordings etc
Forces you to realize facts, no guess work!
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10. Transaction analysis
E-commerce
Usability
Non e-commerce,
content sites.
Tech Doc sites
Advertising campaign
Business research
Market research
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11. So what about Tech Docs…
Web Analytics
Web Analytics in Tech Docs
Considerations
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12. Tech Docs
Rarely communicate with the users of the content
Feedback mechanisms are generally inefficient
Value proposition of the function
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13. Tech Docs + Web Analytics
Where
Tech Docs How
Who
+
Web
Analytics
What When
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14. Who the user/visitor is:
– first time visitor
– frequent visitor
– vendor/partner/employee
What is the user looking for:
– what did he search for
– entrance keyword
– do I have relevant content
Where:
– Entrance path. My home page or a search engine or some
other site.
– Exit path. Did he use the hyperlink in the content to go to
another page.
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15. When:
– time of the year when visitors are high/low. Plan maintenance,
address legacy issues.
How:
– which browser
– mobile devices
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16. Effective Content
User needs
Target content
Frequency of visits
Dwell time
Site navigation
Test the new strategy
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17. Context
Compare data: site avg, company avg, other BU,
other segments etc
Compare timeline: this time last year, this time last
quarter etc
Understand where you are good or not good.
Benchmark
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18. Setup Goals
Increase/reduce frequency
Reduce dwell time
Lesser clicks to destination
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19. Increase Value
Lead-generation tools: you can use your
documentation as an online lead-generation tool
Placing a value on each visit (example, every two
Help pages visited equals one support call
avoided), an indication of the monetary value of
documentation.
Measuring its impact on the website’s ranking in
the search engines
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20. Finally
Web Analytics
Web Analytics in Tech Docs
Considerations
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21. Considerations
Beyond “clicks” and “visits”
Not tool and professional services but people
Data in context and perspective
Strategies, resources, and technology employed
must align with enterprise needs
Data drives decision
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22. The value of Web analytics is undeniable
Insight and action are driven by expert analysts
Competitive advantage awaits enterprises that
commit to Web analytics
“Appraising Your Investment In Enterprise Web Analytics”
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