This Presentation is all about Corporate Social Responsibility.

1. Prestige Institute Of Management And Research,
Indore
Presentation On
Corporate Social Responsibility
Presented To:
Dr. Rekha Narang
Presented By:
Siddhesh Shah

2. Corporate Social Responsibility
• Corporate Social Responsibility refers to
the moral and ethical obligations of a
company with regards to their employees,
the environment ,their competitors, the
economy and a number of other areas of
life that its business affects.
• Corporate social responsibility is how
companies manage their business process
to produce an overall positive impact on
society.

3. • Corporate Social Responsibility is an
ethical theory, in which individuals are
accountable for fulfilling their civic duty
, the action of an individual must benefit
the whole of society.
• In this way there must be a balance
between economic growth and the
welfare of society and the environment.

4. • Corporate social Responsibility is the
continuing commitment by business to
behave ethically and contribute to economic
development while improving the quality of
life of the workplace and their families as
well as of the local community and society
at large.

5. 1. Optimum Utilisation of Scarce National Resources: All corporations must
use resources judiciously and not waste, miss utilize, damage or cause to
deteriorate the resources at its disposal. It is essential in an energy/power scarce
country like India. For e.g. Reliance is a classical example of efficient
utilization of resources as it uses byproducts and waste of one project in another.
2. Responsibility Not to Make Losses: A loss-making unit is a burden on society.
It should not only conserve resources of the society but perform its duty towards
the customer by providing better products, towards the shareholder by creating
wealth, towards the society by utilising its resources well, and towards its
employees by not meeting better HR standards.
3. Improved Quality of Life: An organization should help improve the society’s
standard of living, which is based on financial power and material growth.
Importance Of CSR in Business

6. 4. Responsibility of Employment and Income: Every business should make
provisions for the payment of fair wages, satisfactory working conditions,
steady employment and job security, prospects for promotion, growth and
development of workers, and also take adequate measures for employee
welfare.
5. Offering Quality Products at Fair Prices: Business is all about creating
customers, and the customer can only be created when customers are satisfied.
Customers can be satisfied when they are provided with value – added products
at fair prices, after sales services, timely information, and when the product
reaches the right customer, etc.
6. Environmental Protection: Industrialisation is doing much irreparable harm to
the environment. It is therefore an obligation on them to not only morally, but
also legally undo the damage by taking serious and responsible steps to protect
the environment and to keep it healthy condition.

7. 7. Fair Trade Practices: Fair trade practices of business include:
a) Avoidance of formation of cartels or following monopolistic practices.
b) By creating shortages for the purpose of black marketing and speculation.
c) By exaggerating and making false statements regarding claims.
d) Not buying political favours to sway decisions it its favour.
e) Following healthy competition with competitors by not indulging in industrial espionage or other
unethical means.
f) Not deliberately making the organization sick to avoid obligations or to escape from
responsibilities.
g) Not to involve in insider trading or to take undue advantage of inside information.
h) Not bribing public servants and corrupting the democratic structure of the country.
i) Paying taxes, duties and other dues honestly and on time.
j) To provide required information to shareholders and all other stakeholders.
k) Making timely payment of borrowings and interest.
l) While dealing with suppliers, instead of using their bargaining power, corporations should invest
in good relations with them. This will help suppliers maintain qualityand develop new products
for the organization. This may appear to be costly initially Notes but it ultimately pays. The
Japanese usually believe in establishing a good rapport with their suppliers.

8. • (m) Not adopting a communication strategy that is not compliant with social norms.
• (n) Business should abide by the laws of the land.
Local Development: Businesses use resources of the society are therefore responsible for the
development of their surrounding areas. A business can perform various functions to develop its local
area. In fact, if every business house takes responsibility of some villages, miracles can happen in
India.