An Overview of The Instant Noodles Market in India . Major Players , Market Shares , Trends, Market Forecast , Pack sizes available types / flavors of Instant noodles available in the market

1. The Indian Noodles Market
An Overview

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Market Insights
Trends & Growth Drivers
Market Players, Range & Shares
4Ps, S.W.O.T & Sales Opportunity
Proposed Next Steps
Contents
Instant Noodles Market in India : An Opportunity

3. Instant Noodles Market in India (2018–2025)
Market insights:
According to the World Instant Noodles Association, India is the fourth-largest instant noodles market,
globally, and accounted for 5.4 Bn servings in 2017. Consistent growth, and an ever-growing consumer
acceptance have made this market a lucrative option for various players. The instant noodles market in
India was valued at INR 93.66 Bn in 2017 and is expected to expand at a compound annual growth rate
(CAGR) of ~5.6% during 2020-2025. Among the various companies operating in the market, Nestle
enjoys the highest market share (~70%+), followed by ITC. Owing to its high rate of market penetration,
Nestle could retain its popularity even after the ban on the marketing and sales of Maggi, because of the
presence of excessive levels of lead, by the Indian government, in 2015. Following this, most companies
focused on launching healthier versions of noodles using vegetables, atta, and oats. The market is
infested with several players, including Nestle India Ltd. (Maggi), ITC Ltd. (Sunfeast Yippee Noodles),
Hindustan Unilever Ltd. (Knorr Soupy Noodles), GSK Consumer Healthcare Ltd. India (Foodles), Indo
Nissin Ltd. (Top Ramen), and CG Foods India Pvt. Ltd. (Wai Wai), among others.

5. Market drivers:
A growing millennial population, and increasing customers who are working-class are
driving the consumption of packaged food products, such as instant noodles, in India. Also,
the companies have recently introduced several products, which are distinctive in terms of
new flavors, healthy ingredients, and packaging. Depending on these factors, consumption
of instant noodles has been increasing at a considerable rate in India, during the past few
years.
Market challenges:
A large part of the population comes from the middle or lower-middle class. Therefore,
price sensitivity plays a significant role in hindering the growth of the instant noodles
industry across the country. Most people in rural areas are unaware of the various brands
that are available unless they see them at their local store. Hence, lack of a well-
established distribution network acts as a challenge for the instant noodles market in India.

6. Key Market Trends:
• Supermarket/Hypermarket Is a Major Channel Of Instant Noodles Distribution
• In urban areas people prefer to buy instant noodles along with their daily
groceries shopping.
• Easy accessibility to these supermarkets/hypermarkets is a major factor boosting
the sales of instant noodles through this channel.
• The major players such as Maggi, Yippee, Knorr, Wai-Wai, Top Ramen etc are
selling their products through this channel
• Due to the changing customer preferences, players are also introducing new
varieties in the market.

7. Growing Demand for Convenience Foods :
Convenience foods have become widely popular especially among working class people,
teenage children, people living in hostels, bachelors, sharing rooms etc. Convenience foods
are used to shorten the time of meal preparation at home. Some convenience foods can be
eaten immediately or after adding some water, heating or thawing. Most of the convenience
foods takes hardly less than 5 minutes to cook the food. They are often prepared or packaged
before being consumed and can be used at any time, quickly and easily by thawing or heating
the food. It is a fact that convenience foods are designed to be cheap, tasty and non-
perishable. Instant noodles have become very popular because they can be served as a
quickie snack or meal. Additionally, it may offer some fantastic perks such as less time spent in
the kitchen or planning meals, less preparation time, fewer leftovers and easy cleaning up.

8. Key Market Players

9. Various Options in the Market

10. Various Options in the Market
Geki – Hot & Spicy Korean Noodles
Scoopies – Pre coated Noodles with Masala
Top Ramen – Instant Noodles Range

11. Various Options in the Market

12. Pack Size Options in the Market
2 cakes – 140 g 6 cakes – 420 g
4 cakes – 280 g
12 cakes @ 70g– 840 g 18 cakes @ 70g– 1.26 kg 24 cakes @ 70g– 1.68 kg
1 cake – 70 g

13. Maggi@70%+ Market Share

15. 47%

16. Market Size and Forecast
Total Instant Noodles Market in India : 5000 cr. In 2020

17. Thanks