Download as PDF, PPTX
More Related Content
Similar to Consumer Snapshot - August 2016
Consumer Snapshot - August 2016
- 1. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com August 2016 Consumer Snapshot
- 2. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. August 2016 back-to-school
- 3. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment consumer sentiment sentiment rebounds somewhat from its Brexit- influenced low in July to a current 44.0% feeling confident or very confident in the U.S. economy very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics while on an upswing this month, August’s reading remains just below the 13 month average (44.9%) 47.2% 44.0% 36% 38% 40% 42% 44% 46% 48%
- 4. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective while current sentiment remains 3+ points below Aug-15, this month’s reading is in line with pre- recession Aug-07 historically, Aug-16 is the first August y/y decline since recession-riddled Aug-11 – following the same pattern we’ve recorded since February consumer sentiment 43.9% 47.2% 44.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% sentiment rebounds somewhat from its Brexit- influenced low in July to a current 44.0% feeling confident or very confident in the U.S. economy while on an upswing this month, August’s reading remains just below the 13 month average (44.9%)
- 5. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases despite rising confidence, practicality when purchasing holds steady m/m focus on needs likewise, shoppers’ focus on just what they need increases marginally from July Source: Prosper Insights & Analytics in August, 39.1% indicate that they’ve become more practical with purchasing, up nearly half a point from July and resting higher than the 13 month average (37.3%) 43.8% indicate they are zeroing in on just what they need when at the store, up a point from July and residing just above the 13 month average (42.4%) 38.0% 39.1% 43.6% 43.8% 30% 32% 34% 36% 38% 40% 42% 44% 46% 48% 50% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
- 6. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® back-to-school Source: National Retail Federation/Prosper Insights & Analytics™ back-to-school historical planned spending {adults 18+} back-to-school at-a-glance consumers are expected to spend about 6% more for Back-to-School compared to last year, making 2016 a “replenishment” year for parents who cut back their budgets last year $563 $594 $549 $606 $604 $689 $635 $669 $630 $674 $300 $350 $400 $450 $500 $550 $600 $650 $700 $750 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 historically since the recession, BTS planned spending has exhibited an up/down pattern, so this year’s “up” continues the trend
- 7. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® back-to-school Source: National Retail Federation/Prosper Insights & Analytics™ top 5 retail formats planned to shop for Back-to-School {adults 18+} -10% 0% 10% 20% 30% 40% 50% 60% 70% 2016 Y/Y Change online grows, discount falters while discounters and department stores remain top destinations for BTS shoppers, nearly half (46.0%) plan to shop online, up almost 30% y/y back-to-school at-a-glance consumers are expected to spend about 6% more for Back-to-School compared to last year, making 2016 a “replenishment” year for parents who cut back their budgets last year historically since the recession, BTS planned spending has exhibited an up/down pattern, so this year’s “up” continues the trend
- 8. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® back-to-school Source: National Retail Federation/Prosper Insights & Analytics™ shipping services plan to use for Back-to-School {online shoppers} shoppers seeking free shipping while 9 out of 10 BTS online shoppers plan to take advantage of free shipping deals, BOPIS and reserve online see significant gains y/y – good news for brick & mortar -20% 0% 20% 40% 60% 80% 100% Free shipping Buy online, pick-up in store / Ship to store Expedited shipping Reserve online Same-day delivery 2016 Y/Y Change online grows, discount falters while discounters and department stores remain top destinations for BTS shoppers, nearly half (46.0%) plan to shop online, up almost 30% y/y back-to-school at-a-glance consumers are expected to spend about 6% more for Back-to-School compared to last year, making 2016 a “replenishment” year for parents who cut back their budgets last year historically since the recession, BTS planned spending has exhibited an up/down pattern, so this year’s “up” continues the trend no chg
- 9. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com