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www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com
February 2016
Consumer Snapshot
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
February 2016
personal
finance
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
sentiment
consumer sentiment
m/m, confidence descends half a point to 42.0%
who are confident/very confident in the
economy
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
this month’s reading represents a 14% decline
from Feb-15 (49.0%) as well as a 13 month low
49.0%
42.0%
30%
35%
40%
45%
50%
55%
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
sentiment
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
historical perspective
after a relatively optimistic February reading last
year, Feb-16 falls more in range with Feb-13 and
Feb-14 readings
the current reading represents a 20%+ drop
from pre-recession Feb-07
consumer sentiment
m/m, confidence descends half a point to 42.0%
who are confident/very confident in the
economy
this month’s reading represents a 14% decline
from Feb-15 (49.0%) as well as a 13 month low
53.2%
49.0%
42.0%
0%
10%
20%
30%
40%
50%
60%
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
strategy
practicality & focus on needs
{adults 18+}
practical purchases
despite the slight decline in confidence this
month, practical purchase intentions continue to
hold steady
focus on needs
consumers’ focus on needs over wants when
spending declines less than a point from January
Source: Prosper Insights & Analytics
in February, 35.8% indicate that they’ve
become more practical with purchasing,
residing just below the 13 month average
(37.7%)
currently, 41.7% are focusing on just what they
need when at the store, tracking just under the 13
month average (43.8%)
38.9%
35.8%
45.4%
41.7%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
personal finances
saving enough
consumers are consistently feeling better about
their savings positions since the recession
Source: Prosper Insights & Analytics
“I am saving enough for future needs.”
{adults 18+ who agree / strongly agree, 3 month rolling average}
15%
20%
25%
30%
35%
40%
45%
Feb-07
Nov-07
Aug-08
May-09
Feb-10
Nov-10
Aug-11
May-12
Feb-13
Nov-13
Aug-14
May-15
Feb-16
in February, two out of five (42.0%) agree or
strongly agree that they are saving enough for
future needs
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
personal finances
saving enough
consumers are consistently feeling better about
their savings positions since the recession
Source: Prosper Insights & Analytics
Regarding your personal financial situation, compared to this time last year, are you...
{adults 18+}
in February, two out of five (42.0%) agree or
strongly agree that they are saving enough for
future needs
undercurrent of uncertainty
despite feeling more confident in their savings,
consumers who are feeling “better off” about
their personal financial situation had plateaued
over the past two years, floating just under 30%
0%
10%
20%
30%
40%
50%
60%
Feb-12
Jun-12
Oct-12
Feb-13
Jun-13
Oct-13
Feb-14
Jun-14
Oct-14
Feb-15
Jun-15
Oct-15
Feb-16
Better Off Same Worse Off
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
personal finances
saving enough
consumers are consistently feeling better about
their savings positions since the recession
Source: Prosper Insights & Analytics
financial plans over the next 3 months
{adults 18+}
in February, two out of five (42.0%) agree or
strongly agree that they are saving enough for
future needs
undercurrent of uncertainty
despite feeling more confident in their savings,
consumers who are feeling “better off” about
their personal financial situation had plateaued
over the past two years, floating just under 30%
debt, savings = priorities
post-holiday, it appears that savings and debt
repayment are moving back into the consumer
financial forefront
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
Pay down debt Increase savings
www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
thanks
visit ______________________ to access:
Consumer Snapshot InsightCenter™
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…and more
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Consumer Snapshot - February 2016

  • 1. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com February 2016 Consumer Snapshot
  • 2. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. February 2016 personal finance
  • 3. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment consumer sentiment m/m, confidence descends half a point to 42.0% who are confident/very confident in the economy very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics this month’s reading represents a 14% decline from Feb-15 (49.0%) as well as a 13 month low 49.0% 42.0% 30% 35% 40% 45% 50% 55%
  • 4. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective after a relatively optimistic February reading last year, Feb-16 falls more in range with Feb-13 and Feb-14 readings the current reading represents a 20%+ drop from pre-recession Feb-07 consumer sentiment m/m, confidence descends half a point to 42.0% who are confident/very confident in the economy this month’s reading represents a 14% decline from Feb-15 (49.0%) as well as a 13 month low 53.2% 49.0% 42.0% 0% 10% 20% 30% 40% 50% 60%
  • 5. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases despite the slight decline in confidence this month, practical purchase intentions continue to hold steady focus on needs consumers’ focus on needs over wants when spending declines less than a point from January Source: Prosper Insights & Analytics in February, 35.8% indicate that they’ve become more practical with purchasing, residing just below the 13 month average (37.7%) currently, 41.7% are focusing on just what they need when at the store, tracking just under the 13 month average (43.8%) 38.9% 35.8% 45.4% 41.7% 30% 32% 34% 36% 38% 40% 42% 44% 46% 48% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
  • 6. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® personal finances saving enough consumers are consistently feeling better about their savings positions since the recession Source: Prosper Insights & Analytics “I am saving enough for future needs.” {adults 18+ who agree / strongly agree, 3 month rolling average} 15% 20% 25% 30% 35% 40% 45% Feb-07 Nov-07 Aug-08 May-09 Feb-10 Nov-10 Aug-11 May-12 Feb-13 Nov-13 Aug-14 May-15 Feb-16 in February, two out of five (42.0%) agree or strongly agree that they are saving enough for future needs
  • 7. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® personal finances saving enough consumers are consistently feeling better about their savings positions since the recession Source: Prosper Insights & Analytics Regarding your personal financial situation, compared to this time last year, are you... {adults 18+} in February, two out of five (42.0%) agree or strongly agree that they are saving enough for future needs undercurrent of uncertainty despite feeling more confident in their savings, consumers who are feeling “better off” about their personal financial situation had plateaued over the past two years, floating just under 30% 0% 10% 20% 30% 40% 50% 60% Feb-12 Jun-12 Oct-12 Feb-13 Jun-13 Oct-13 Feb-14 Jun-14 Oct-14 Feb-15 Jun-15 Oct-15 Feb-16 Better Off Same Worse Off
  • 8. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® personal finances saving enough consumers are consistently feeling better about their savings positions since the recession Source: Prosper Insights & Analytics financial plans over the next 3 months {adults 18+} in February, two out of five (42.0%) agree or strongly agree that they are saving enough for future needs undercurrent of uncertainty despite feeling more confident in their savings, consumers who are feeling “better off” about their personal financial situation had plateaued over the past two years, floating just under 30% debt, savings = priorities post-holiday, it appears that savings and debt repayment are moving back into the consumer financial forefront 20% 22% 24% 26% 28% 30% 32% 34% 36% 38% 40% Pay down debt Increase savings
  • 9. www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com