Consumer Snapshot July 2015

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July 2015
Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
July 2015
shopper outlook

sentiment
consumer sentiment
month-over-month, confidence drops four
points to 45.2%
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
13 month summary
while July’s reading represents a low for 2015, it
remains four points above the 13 month low
recorded in October (41.0%)
current sentiment is about 8% above Jul-14’s
reading
42.0%
41.0%
45.2%
30%
35%
40%
45%
50%
55%
are consumers becoming wary of rising gas
prices?

sentiment
very confident/confident in chances for a strong economy
{adults 18+}
consumer sentiment
month-over-month, confidence drops four
points to 45.2%
13 month summary
while July’s reading represents a low for 2015, it
remains four points above the 13 month low
recorded in October (41.0%)
current sentiment is about 8% above Jul-14’s
reading
are consumers becoming wary of rising gas
prices?
47.8%
42.0%
45.2%
0%
10%
20%
30%
40%
50%
60%
Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15
a look back…
consumers’ current sentiment represents a solid
improvement over recent years and tracks just
below pre-recession Jul-07

strategy
practicality & focus on needs
{adults 18+}
practical purchases
as confidences decreases this month,
practicality increases three points
continued focus on needs
consumers are also increasingly focused on
needs in July, but rising less dramatically to
46.6%
in July, two in five maintain pragmatic
purchase intentions, spiking for calendar
2015, but remaining about four points below
the 13 month high (Jul-14, 44.6%)
44.6%
40.8%
51.7%
46.6%
30%
35%
40%
45%
50%
55%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT

strategy
practicality & focus on needs
{adults 18+}
practical purchases
as confidences decreases this month,
practicality increases three points
continued focus on needs
consumers are also increasingly focused on
needs in July, but rising less dramatically to
46.6%
in July, two in five maintain pragmatic
purchase intentions, spiking for calendar
2015, but remaining about four points below
the 13 month high (Jul-14, 44.6%)
0%
10%
20%
30%
40%
50%
60%
70%
Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
a look back…
while consumers have relaxed their approaches
to spending compared to recent years,
practicality remains above pre-recession Jul-07

economic rebound
will the economy rebound?
{adults 18+}
economic outlook stalls
about one out of three (34.8%) is positive
about a post-recession economic rebound,
unchanged from a year ago (34.7%)
those unsure about the economy’s future
direction increase y/y, while pessimists
decline
those 44 and under are the most positive
about an eventual rebound, while consumers
45+ (and approaching retirement) express
more uncertainty
20%
25%
30%
35%
40%
45%
Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15
Yes No Not sure

the wealth effect
which of the following statements best suits your feelings?
{adults 18+}
economic outlook stalls
about one out of three (34.8%) is positive
about a post-recession economic rebound,
unchanged from a year ago (34.7%)
those unsure about the economy’s future
direction increase y/y, while pessimists
decline
0%
10%
20%
30%
40%
50%
60%
70%
Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15
I feel more wealthy than I did last year at this time
I feel I have the same wealth as I did last year at this time
I feel less wealthy than I did last year at this time
a declining number of consumers feel “less”
wealthy compared to a year ago, while just
under one in five assert they feel “more”
wealthy
financial footing
those 44 and under are the most positive
about an eventual rebound, while consumers
45+ (and approaching retirement) express
more uncertainty

Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
thanks
visit ______________________ to access:
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Consumer Snapshot July 2015

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Consumer Snapshot July 2015