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Consumer Snapshot - April 2016
- 1. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com April 2016 Consumer Snapshot
- 2. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. April 2016 outlook by age
- 3. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® sentiment consumer sentiment after rebounding in March, sentiment shrinks in April, with 46.4% currently confident/very confident in chances for a strong economy, down a point m/m very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics notable: over the past year, there have been no consecutive months of increasing confidence, signaling continuing uncertainty, cautiousness among consumers 49.0% 46.4% 38% 40% 42% 44% 46% 48% 50% 52%
- 4. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® notable: over the past year, there have been no consecutive months of increasing confidence, signaling continuing uncertainty, cautiousness among consumers sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective while confidence declined nearly 3 points y/y, it still represents a relatively upbeat outlook compared to recession-era readings this month’s result is in line with pre-downturn Apr-07 (46.5%) consumer sentiment 46.5% 49.0% 46.4% 0% 10% 20% 30% 40% 50% 60% after rebounding in March, sentiment shrinks in April, with 46.4% currently confident/very confident in chances for a strong economy, down a point m/m
- 5. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases with confidence retreating, pragmatic purchase plans ramp up this month focus on needs shoppers’ focus on just what they need also rises a point from March Source: Prosper Insights & Analytics in April, 37.1% indicate that they’ve become more practical with purchasing, up more than a point from March, but in line with the 13 month average (37.3%) while 41.6% report they are zeroing in on just what they need when at the store, this figure continues to track just under the 13 month average (43.1%) 39.2% 37.1% 46.3% 41.6% 30% 32% 34% 36% 38% 40% 42% 44% 46% 48% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
- 6. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® outlook by age generation(s) of contradictions Source: Prosper Insights & Analytics confidence / practicality {by age} while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing – the opposite is true for those 55+ 46.4% 37.1% 0% 10% 20% 30% 40% 50% 60% Adults 18+ 18-34 35-54 55+ Very Confident/Confident in Economy Have Become More Practical in Purchases
- 7. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® 42.0% 39.3% 0% 10% 20% 30% 40% 50% 60% Adults 18+ 18-34 35-54 55+ Saving Enough for Future Needs Very/Somewhat Financially Stable outlook by age Source: Prosper Insights & Analytics saving enough/ financial stability {by age} 18-34: a generation of savers nearly half (47.8%) of 18-34 year olds indicate they are saving enough for future needs, yet are less likely than average to feel financially stable – perhaps driving their practicality generation(s) of contradictions while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing – the opposite is true for those 55+ meanwhile, 35-54 year olds (in their prime spending years) are the least likely to feel financially secure
- 8. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® outlook by age Source: Prosper Insights & Analytics worry about macro issues / personal safety in public {by age} 18-34: a generation of savers nearly half (47.8%) of 18-34 year olds indicate they are saving enough for future needs, yet are less likely than average to feel financially stable – perhaps driving their practicality generation(s) of contradictions while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing – the opposite is true for those 55+ meanwhile, 35-54 year olds (in their prime spending years) are the least likely to feel financially secure 20.0% 16.7% 0% 5% 10% 15% 20% 25% 30% Adults 18+ 18-34 35-54 55+ Worry More About Political/National Security Issues Worry More About My Safety in Public Places 55+: a generation of worriers macro security / public safety concerns among 55+ likely driving pessimistic view of the economy
- 9. www.ProsperDiscovery.com © 2016,Prosper®www.ProsperDiscovery.com © 2016, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com