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www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com
February 2017
Consumer Snapshot
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
February 2017
personal
finance
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
sentiment
consumer sentiment
sentiment continues to decline from
December’s peak, dropping 2 points m/m to
50.1% who are confident/very confident in the
economy in February
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
still, this month’s reading represents a 19%
surge y/y and remains well above the 13
month average (46.1%)
42.0%
50.1%
30%
35%
40%
45%
50%
55%
60%
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
sentiment
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
historical perspective
while this month’s reading is technically the
highest February reading in the post-recession
economy, it is relatively in line with Feb-15
consumer sentiment
sentiment continues to decline from
December’s peak, dropping 2 points m/m to
50.1% who are confident/very confident in the
economy in February
still, this month’s reading represents a 19%
surge y/y and remains well above the 13
month average (46.1%)
53.2%
49.0%
50.1%
0%
10%
20%
30%
40%
50%
60%
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
sentiment
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
historical perspective
while this month’s reading is technically the
highest February reading in the post-recession
economy, it is relatively in line with Feb-15
consumer sentiment
sentiment continues to decline from
December’s peak, dropping 2 points m/m to
50.1% who are confident/very confident in the
economy in February
still, this month’s reading represents a 19%
surge y/y and remains well above the 13
month average (46.1%)
who is driving confidence?
while younger generations have historically
expressed more confidence, members of the
Silent and Boomer generations have driven
optimistic sentiment since the election
Key: Millennials (1983-1998), Gen X (1965-1982), Boomers (1946-1964), Silent (pre-1946)
50.1%
51.3%
48.7%
51.5%
49.1%
+17%
+54%
+36%
+14%
-3%
-10%
0%
10%
20%
30%
40%
50%
60%
Adults 18+ Silent Boomers Gen X Millennials
Feb-17 Versus Pre-Election Nov-16
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
strategy
practicality & focus on needs
{adults 18+}
practical purchases
while confidence continues to reside in the
optimistic range, plans to spend remain
cautious
focus on needs
shoppers’ focus on necessities also remains
elevated, climbing m/m as well as y/y
Source: Prosper Insights & Analytics
in February, 39.4% indicate that they’ve
become more practical with purchasing, rising
2 points from January and 10% y/y
45.1% indicate they are zeroing in on just what
they need when at the store in February, about
3 points higher than the 13 month average
(42.3%)
41.7%
45.1%
35.8%
39.4%
25%
30%
35%
40%
45%
50%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
personal finances
saving enough
consumers are consistently feeling better about
their savings positions since the recession
Source: Prosper Insights & Analytics
“I am saving enough for future needs.”
{adults 18+ who agree / strongly agree, 3 month rolling average}
in February, two out of five (43.1%) agree or
strongly agree that they are saving enough for
future needs, rising from 42.0% a year ago
20%
25%
30%
35%
40%
45%
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
personal finances
saving enough
consumers are consistently feeling better about
their savings positions since the recession
Source: Prosper Insights & Analytics
financial plans over the next 3 months
{adults 18+}
debt, savings = priorities
caution remains the name of the game with an
increasing number of consumers planning to
pay down debt, increase savings, and decrease
overall spending both m/m and y/y
20% 25% 30% 35% 40%
Pay down debt
Increase savings
Decrease overall
spending
Feb-16 Jan-17 Feb-17
while Gen X is the generation most likely to be
focused on debt repayment (at 41.5%),
Millennials are honing in savings (49.2%) and
curbing spending (36.2%)
in February, two out of five (43.1%) agree or
strongly agree that they are saving enough for
future needs, rising from 42.0% a year ago
www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
thanks
visit ______________________ to access:
Consumer Snapshot InsightCenter™
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…and more
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Consumer Snapshot - February 2017

  • 1. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com February 2017 Consumer Snapshot
  • 2. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. February 2017 personal finance
  • 3. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® sentiment consumer sentiment sentiment continues to decline from December’s peak, dropping 2 points m/m to 50.1% who are confident/very confident in the economy in February very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics still, this month’s reading represents a 19% surge y/y and remains well above the 13 month average (46.1%) 42.0% 50.1% 30% 35% 40% 45% 50% 55% 60%
  • 4. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective while this month’s reading is technically the highest February reading in the post-recession economy, it is relatively in line with Feb-15 consumer sentiment sentiment continues to decline from December’s peak, dropping 2 points m/m to 50.1% who are confident/very confident in the economy in February still, this month’s reading represents a 19% surge y/y and remains well above the 13 month average (46.1%) 53.2% 49.0% 50.1% 0% 10% 20% 30% 40% 50% 60%
  • 5. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® sentiment very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics historical perspective while this month’s reading is technically the highest February reading in the post-recession economy, it is relatively in line with Feb-15 consumer sentiment sentiment continues to decline from December’s peak, dropping 2 points m/m to 50.1% who are confident/very confident in the economy in February still, this month’s reading represents a 19% surge y/y and remains well above the 13 month average (46.1%) who is driving confidence? while younger generations have historically expressed more confidence, members of the Silent and Boomer generations have driven optimistic sentiment since the election Key: Millennials (1983-1998), Gen X (1965-1982), Boomers (1946-1964), Silent (pre-1946) 50.1% 51.3% 48.7% 51.5% 49.1% +17% +54% +36% +14% -3% -10% 0% 10% 20% 30% 40% 50% 60% Adults 18+ Silent Boomers Gen X Millennials Feb-17 Versus Pre-Election Nov-16
  • 6. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases while confidence continues to reside in the optimistic range, plans to spend remain cautious focus on needs shoppers’ focus on necessities also remains elevated, climbing m/m as well as y/y Source: Prosper Insights & Analytics in February, 39.4% indicate that they’ve become more practical with purchasing, rising 2 points from January and 10% y/y 45.1% indicate they are zeroing in on just what they need when at the store in February, about 3 points higher than the 13 month average (42.3%) 41.7% 45.1% 35.8% 39.4% 25% 30% 35% 40% 45% 50% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
  • 7. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® personal finances saving enough consumers are consistently feeling better about their savings positions since the recession Source: Prosper Insights & Analytics “I am saving enough for future needs.” {adults 18+ who agree / strongly agree, 3 month rolling average} in February, two out of five (43.1%) agree or strongly agree that they are saving enough for future needs, rising from 42.0% a year ago 20% 25% 30% 35% 40% 45%
  • 8. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® personal finances saving enough consumers are consistently feeling better about their savings positions since the recession Source: Prosper Insights & Analytics financial plans over the next 3 months {adults 18+} debt, savings = priorities caution remains the name of the game with an increasing number of consumers planning to pay down debt, increase savings, and decrease overall spending both m/m and y/y 20% 25% 30% 35% 40% Pay down debt Increase savings Decrease overall spending Feb-16 Jan-17 Feb-17 while Gen X is the generation most likely to be focused on debt repayment (at 41.5%), Millennials are honing in savings (49.2%) and curbing spending (36.2%) in February, two out of five (43.1%) agree or strongly agree that they are saving enough for future needs, rising from 42.0% a year ago
  • 9. www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com