Consumer Snapshot April 2015
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Consumer confidence increased slightly in April according to a survey by Prosper Insights & Analytics. Confidence rose 1.5 points to 49% as gas prices remained low. Younger consumers aged 18-34 expressed the most confidence in the economy but also felt the most practical about purchases. While about half of 18-34 year olds said they were saving for the future, they also felt the least financially stable of any age group.
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Consumer Snapshot February 2015
Consumer confidence in the economy declined slightly in February compared to January, though confidence remains improved over the past year. While consumers focus remains on paying down debt and increasing savings, the percentage focusing only on necessary purchases also declined slightly. Gas prices remaining below $3 per gallon has meant most consumers feel prices at the pump have no major impact on other spending. The Prosper consumer spending forecast suggests a positive outlook for retail sales heading into the spring.
Consumer Snapshot July 2015
- Consumer confidence dropped 4 points month-over-month to 45.2% in July 2015, the lowest level for the year but still above levels from late 2014.
- As confidence decreased, consumers became more practical and focused on needs over wants in their purchasing. The proportion saying they had become more practical spiked to 51.7% in July.
- The outlook for economic recovery was unchanged from a year ago, with about a third positive it would rebound, some more unsure, and declining numbers feeling less wealthy than the previous year.
Consumer Snapshot May 2015
- Consumer confidence remained relatively steady in May compared to April, lowering less than half a point. Confidence levels are up 18% from May 2014 and higher than pre-recession levels in May 2007.
- While confidence has dipped from highs earlier in the year, consumers continue to have a positive outlook on the economy. Practical purchasing attitudes have declined slightly in recent months.
- The consumer spending forecast suggests lackluster spending from April may continue into May, though discretionary categories may see stronger growth. Spending outlook is higher for lower-income households likely benefiting most from lower gas prices.
Consumer Snapshot - June 2016
- Consumer sentiment rebounded in June, with 46.3% feeling confident or very confident in the economy, up nearly 3 points from May. While confidence has followed an erratic pattern over the past year, the current reading is slightly above the 13-month average.
- When shopping online, consumers rank low prices as the most important service at 87.9%, but the importance of free shipping is rising and narrowing the gap. Younger generations place more importance on same-day delivery options.
- In June, practicality when spending and focus on needs declined slightly from May, tracking near 13-month averages.
Consumer Snapshot - May 2016
Consumer sentiment declined in May, with 43.7% of Americans confident in the economy, down nearly 3 points from April and 2 points below the 13-month average. As confidence decreased, consumers became more practical in purchases, with 39.6% focusing only on needs. While savings sentiment has improved since the recession across all incomes, over 1/3 of Americans still feel financially insecure, reaching nearly 50% for lower-income households.
Consumer Snapshot - February 2016
Consumer confidence declined slightly in February according to a survey by Prosper Insights & Analytics. The percentage of adults who are confident or very confident in the economy fell to 42.0%, down from 49.0% in February 2015. While consumers feel more positive about their savings than following the recession, the percentage who feel better off financially has plateaued just under 30% recently. In February, consumers indicated that paying down debt and increasing savings would be priorities over the next three months.
Consumer Snapshot - January 2014
The document is a monthly consumer snapshot report from January 2014 published by Prosper Discovery. It contains the following key points:
1) Consumer confidence continued to climb in January 2014, with 43.2% of adults feeling confident or very confident about the economy. This is a 20% increase from a year ago and the third consecutive monthly increase.
2) While consumer confidence is rising, practicality in purchases is decreasing slightly. However, consumers still focus on buying only what they need rather than wants.
3) More than a third of consumers are hopeful the economy will rebound to pre-crisis levels, though this is below optimism levels in 2010. Most consumers believe the economic crisis will impact their l
Consumer Snapshot - April 2016
- Consumer confidence declined slightly in April according to a Prosper Insights & Analytics survey, with 46.4% feeling confident or very confident in the economy compared to 49% in March.
- Younger consumers aged 18-34 expressed the highest confidence but were also the most likely to report becoming more practical in purchases. Those aged 55+ expressed the lowest confidence and greatest concerns about political issues and personal safety.
- As confidence declined, consumers focused more on needs over wants and became more practical in purchases, signaling continued economic uncertainty.
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Consumer confidence in the economy declined slightly in February compared to January, though confidence remains improved over the past year. While consumers focus remains on paying down debt and increasing savings, the percentage focusing only on necessary purchases also declined slightly. Gas prices remaining below $3 per gallon has meant most consumers feel prices at the pump have no major impact on other spending. The Prosper consumer spending forecast suggests a positive outlook for retail sales heading into the spring.
Consumer Snapshot July 2015
- Consumer confidence dropped 4 points month-over-month to 45.2% in July 2015, the lowest level for the year but still above levels from late 2014.
- As confidence decreased, consumers became more practical and focused on needs over wants in their purchasing. The proportion saying they had become more practical spiked to 51.7% in July.
- The outlook for economic recovery was unchanged from a year ago, with about a third positive it would rebound, some more unsure, and declining numbers feeling less wealthy than the previous year.
Consumer Snapshot May 2015
- Consumer confidence remained relatively steady in May compared to April, lowering less than half a point. Confidence levels are up 18% from May 2014 and higher than pre-recession levels in May 2007.
- While confidence has dipped from highs earlier in the year, consumers continue to have a positive outlook on the economy. Practical purchasing attitudes have declined slightly in recent months.
- The consumer spending forecast suggests lackluster spending from April may continue into May, though discretionary categories may see stronger growth. Spending outlook is higher for lower-income households likely benefiting most from lower gas prices.
Consumer Snapshot - June 2016
- Consumer sentiment rebounded in June, with 46.3% feeling confident or very confident in the economy, up nearly 3 points from May. While confidence has followed an erratic pattern over the past year, the current reading is slightly above the 13-month average.
- When shopping online, consumers rank low prices as the most important service at 87.9%, but the importance of free shipping is rising and narrowing the gap. Younger generations place more importance on same-day delivery options.
- In June, practicality when spending and focus on needs declined slightly from May, tracking near 13-month averages.
Consumer Snapshot - May 2016
Consumer sentiment declined in May, with 43.7% of Americans confident in the economy, down nearly 3 points from April and 2 points below the 13-month average. As confidence decreased, consumers became more practical in purchases, with 39.6% focusing only on needs. While savings sentiment has improved since the recession across all incomes, over 1/3 of Americans still feel financially insecure, reaching nearly 50% for lower-income households.
Consumer Snapshot - February 2016
Consumer confidence declined slightly in February according to a survey by Prosper Insights & Analytics. The percentage of adults who are confident or very confident in the economy fell to 42.0%, down from 49.0% in February 2015. While consumers feel more positive about their savings than following the recession, the percentage who feel better off financially has plateaued just under 30% recently. In February, consumers indicated that paying down debt and increasing savings would be priorities over the next three months.
Consumer Snapshot - January 2014
The document is a monthly consumer snapshot report from January 2014 published by Prosper Discovery. It contains the following key points:
1) Consumer confidence continued to climb in January 2014, with 43.2% of adults feeling confident or very confident about the economy. This is a 20% increase from a year ago and the third consecutive monthly increase.
2) While consumer confidence is rising, practicality in purchases is decreasing slightly. However, consumers still focus on buying only what they need rather than wants.
3) More than a third of consumers are hopeful the economy will rebound to pre-crisis levels, though this is below optimism levels in 2010. Most consumers believe the economic crisis will impact their l
Consumer Snapshot - April 2016
- Consumer confidence declined slightly in April according to a Prosper Insights & Analytics survey, with 46.4% feeling confident or very confident in the economy compared to 49% in March.
- Younger consumers aged 18-34 expressed the highest confidence but were also the most likely to report becoming more practical in purchases. Those aged 55+ expressed the lowest confidence and greatest concerns about political issues and personal safety.
- As confidence declined, consumers focused more on needs over wants and became more practical in purchases, signaling continued economic uncertainty.
Consumer Snapshot April 2013
This document summarizes consumer sentiment and economic indicators in April 2013. It finds that while consumer confidence in the economy increased to 40.1%, other measures declined. Americans' financial plans became more conservative, focusing on paying down debt and increasing savings. Personal savings rates remained low at 2.6% and one-third of consumers trimmed grocery budgets. Despite higher reported happiness, intentions to buy vehicles tracked economic indicators more closely.
Consumer Snapshot - February 2014
Consumer confidence fell in February according to a Prosper survey. Only 38.2% of adults felt confident or very confident in the economy, down from January. Sentiment has improved since the recession but remains below pre-recession levels. Purchase strategies focused more on practicality and necessities in February. Over half of consumers narrowed their shopping to just what they need, and plans to pay down debt and increase savings reached high levels. Amazon received the highest "shopper security score" of retailers rated, while department stores scored lower on average.
Consumer Snapshot - July 2016
- Consumer sentiment declined more than 10% from June to July 2016 following the Brexit vote and stock market drop, with only 41.1% feeling confident or very confident in the economy. This is the lowest reading in 13 months.
- While overall economic optimism remains, those unsure of the economy's direction increased year-over-year as did those feeling less wealthy compared to a year ago.
- In light of declining confidence, consumers focused more on practical purchases and buying only necessities in July compared to June.
Consumer Snapshot June 2014
Consumer confidence increased slightly in June according to a survey by Prosper Insights & Analytics. While the reading was higher than the previous year, it remained below levels seen before the Great Recession. Spending plans for Mother's Day and Father's Day in 2014 declined compared to the previous year. The Consumer Spending Forecast indicated a small 0.3% increase in planned spending compared to June 2013, with discretionary categories like dining out and apparel seeing higher spending than staples like groceries.
Consumer Snapshot June 2015
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Consumer Snapshot - September 2016
- Consumer sentiment continues to improve from July's 13-month low, with 46.1% of consumers feeling confident or very confident in the U.S. economy in September. This is above the 13-month average of 44.8%.
- Sentiment is up 1 point from September 2015 and nearly 5 points higher than pre-recession levels in September 2007.
- Headed into the holiday season, preliminary holiday spending plans show those planning to spend "more" on gifts increased over 1 point from last year, while those planning to spend "less" remained relatively unchanged.
Consumer Snapshot - March 2016
- Consumer confidence rallied in March after declining for three consecutive months, with 47.4% feeling confident or very confident about the economy. However, this is still below the year-ago level and 13-month average.
- Practical purchase intentions remained stable despite shifting economic sentiment, with 35.7% becoming more practical in purchases and 40.5% focusing on needs over wants.
- Most consumers (40.6%) maintain credit card balances between $1,000-2,500, while 30.7% report having no balance. Average monthly household credit card debt is below the five-year average.
Consumer Snapshot September 2015
- Consumer confidence declined 2 points to 44.9% in September, a new low for the year due to stock market volatility. While slightly above the 13-month low, sentiment remains below the 13-month average.
- Despite declining confidence, practicality in purchases also decreased for the second straight month in September. Focus on necessities also declined from August and was down 10% from September 2014.
- Preliminary holiday spending plans show those planning to spend more on gifts remained flat year-over-year, while fewer plan to spend less, suggesting total gift spending may be around $600 billion.
Consumer Snapshot - August 2016
Consumer sentiment rebounded in August from its Brexit-influenced low in July, with 44.0% of Americans feeling confident in the economy. While an improvement over July, sentiment remains below its 13-month average. Practicality in purchases and focus on needs increased marginally in August compared to July. Consumers are expected to spend 6% more on back-to-school shopping this year compared to last, making it a "replenishment" year. Nearly half of shoppers plan to shop online, a nearly 30% increase year-over-year, while discount stores remain popular destinations.
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Consumer confidence fell in February according to a Prosper survey. Only 38.2% of adults felt confident or very confident in the economy, down from January. Sentiment has improved since the recession but remains below pre-recession levels. Purchase strategies focused more on practicality and necessities in February. Over half of consumers narrowed their shopping to just what they need, and plans to pay down debt and increase savings reached high levels. Amazon received the highest "shopper security score" of retailers rated, while department stores scored lower on average.
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Consumer Snapshot September 2015
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Consumer confidence remained relatively stable in August according to a Prosper Insights & Analytics report. While confidence is below the January high, it has tracked at a consistent level in 2014 and is nearly 4 points higher than August 2013. The report also found that while some consumers have become less practical in purchases, over half still focus on necessities. Planned holiday spending for back-to-school is estimated at $74.9 billion, with back-to-college spending expected to rise nearly 10% compared to last year.
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
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As containment measures have been lifted, Australian consumers’ optimism has returned to April levels, though spending intent is still negative.
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This document summarizes survey results from McKinsey & Company regarding consumer sentiment in India during the COVID-19 pandemic. It finds that about 70% of respondents are optimistic about recovering lost income by Diwali in November. Lower-income respondents are less optimistic about economic recovery in 2020. For mobile phones, 91% of those with previous purchase intent either bought a phone recently or plan to later in the year, though 22% of future buyers expect to spend less. Uncertainty around income loss is the top reason for spending less on discretionary items.
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MVL INDIA BUSINESS CENTRE GURGAON, 9654953105,ASSURED RETURN PROJECT IN GURGAON
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Consumer Snapshot October 2014
The document summarizes consumer sentiment and spending plans for Halloween 2014 based on a survey by Prosper Insights & Analytics. It finds that consumer confidence cooled slightly in October after reaching a 7-year high in September. Celebrants plan to spend $77.52 on Halloween, up from last year, and a record percentage intend to dress in costumes. Popular costumes include witches, princesses and pumpkins. Online searches and retail stores are the primary sources for costume inspiration.
Arte en la calle.Street Art (Part 2)
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Penumbras
The document appears to be a single line of text containing random letters and numbers from 2002 along with additional abbreviations, likely not conveying any meaningful information in its current unexplained state.
Bostezos.Yawing.
Los animales son más divertidos cuando bostezan.
http://www.authorstream.com/Presentation/CachiChien-1431970-bostezos-yawing/
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Similar to Consumer Snapshot April 2015
Consumer Snapshot July 2014
Consumer confidence remained stable in July at 42.0% of consumers confident in the economy, flat from June. While sentiment has yet to surpass January 2014's high of 43.2%, the July reading was over 2 points higher than July 2013. Practical purchasing intentions rose over 10% after a low in June, with over half of consumers focusing only on necessities. One-third of consumers believe in an economic rebound, up slightly from a year ago, with those under 35 being most positive. Most consumers feel the same or more wealthy than a year ago.
Consumer Snapshot January 2015
Consumer confidence continues to rise heading into 2015, with half of consumers confident in the economy's strength, the highest level since 2007. However, consumers remain practical in purchases and focused on needs over wants. While optimism about an economic rebound is up slightly year-over-year, fewer are confident compared to 2010, and many believe the crisis will continue impacting lifestyles for years. Cautious consumerism is expected to persist as most financial strategies adopted since the recession have only slightly eased.
Consumer Snapshot - March 2015
- Consumer confidence climbed 1.5 points to 50.5% in March, reaching its highest level since before the recession. Consumers continue an optimistic outlook likely due to lower gas prices.
- While consumers feel more confident about the economy, many are still prioritizing paying down debt and increasing savings over discretionary spending. Less than 40% report focusing only on necessary purchases.
- The majority of consumers carry credit card balances between $1-5,000 each month. In the past year, consumers have taken on more small amounts of debt for needs like groceries and gas or wants like dining out and travel.
Consumer Snapshot - March 2014
Consumer confidence increased slightly in March according to a monthly survey. 40.7% of adults reported feeling confident or very confident in the economy, up from 38.2% in February. While this is the highest confidence level for March since the recession, it remains below pre-recession levels in March 2007. Consumers also reported becoming slightly less practical in purchases and focusing less only on necessities compared to previous months. When shopping online, low prices and flexible return policies are most important to consumers. Younger generations are less likely to prioritize low prices and free shipping than older generations.
Consumer Snapshot - October 2015
The document summarizes consumer sentiment and spending trends for October 2015. Consumer confidence remained steady from September but below the 13-month average. More consumers expect layoffs in the coming months. In response, consumers are focusing more on necessities and practical purchases. For Halloween, celebrants plan to spend slightly less than last year on costumes, candy, decorations and cards. Younger consumers are more likely to dress up and draw costume ideas from various social media sources.
Consumer Snapshot December 2014
Consumer confidence in the US economy reached a 7-year high in December 2014 according to a survey by Prosper Insights & Analytics. The survey found 47.2% of US adults were confident or very confident in the strength of the economy. While consumer sentiment and confidence are up, consumers remain focused on financial practicality and necessities over wants. Coupons were cited as the top media influence on holiday shopping across all generations, though millennials are less likely than older generations to clip coupons from newspaper inserts and more likely to use coupons scanned on mobile devices.
Consumer Snapshot - January 2016
Consumer confidence dropped nearly 4 points in January 2016 to 42.5%, the lowest level in 13 months. While consumers remain focused on practical purchases, their emphasis on needs over wants when spending increased. Fewer consumers are optimistic about the economy rebounding, down 5% year-over-year to 35.4%, and nearly 39% are unsure if/when an economic recovery will occur. Most consumers indicate the economic crisis will impact their lifestyles over the next 5 years by sticking to budgets, being more price conscious, and spending less on dining out and credit card debt.
Consumer Snapshot May 2014
Consumer confidence remained stagnant in May according to a monthly survey. 41% of respondents said they were confident or very confident in the economy, unchanged from the prior two months. While up slightly from May 2013, confidence remains below pre-recession levels. Respondents also showed signs of more relaxed spending with fewer saying they focus only on necessities or shop practically. Looking ahead, most consumers said their financial plans for the next three months include paying down debt or increasing savings rather than decreasing spending.
Consumer Snapshot - November 2015
Consumer confidence rebounded in November, rising 3 points from October to 47.5%. While confidence and holiday spending plans were up slightly from last year, consumers remained practical in their purchasing and focused on needs over wants. On average, US holiday shoppers plan to spend $806 on gifts and holiday items, flat compared to last year, but when including self-gifting, total planned holiday spending is $937, up 4.1% from 2014. Generations X and Baby Boomers currently account for 65% of the $138 billion in total planned holiday gift spending.
Consumer Snapshot - January 2017
Consumer confidence cooled slightly in January but remains well above historical averages. While 52.3% of consumers are confident in the economy, down from December's high, this represents a 23% increase over January 2016. Consumers also showed signs of moderating spending after the holidays, with 37.2% reporting more practical purchases and 42.8% focusing only on needs. However, optimism for an economic rebound reached a new high of 37.8%, up over 6% from last year, though 38.1% remain unsure of recovery. Most consumers still believe the crisis will impact their lifestyles through 2022, primarily by sticking to budgets and scrutinizing purchases.
Consumer Snapshot September 2014
Consumer confidence increased to its highest level since 2007, with 44.7% of Americans feeling confident or very confident about the economy. While consumers still favor practical purchases, practicality and a focus on needs have receded from previous years. More consumers plan to increase holiday spending this year compared to last, and a consumer spending index is up 25% year-over-year, indicating optimism for the 2014 holiday season.
Consumer Snapshot - March 2017
Consumer sentiment increased in March, with 57.8% of Americans confident in the economy, representing a 15-year high. While older generations have been driving gains, sentiment among younger adults also rose 15% in March. However, consumers remain cautious spenders, with 36.9% focusing on practical purchases and 43.1% prioritizing needs over wants. Most consumers carry credit card debt between $1-5,000, though the percentage with $0 balances has declined 3% annually over 5 years as more take on smaller debts.
Consumer Snapshot July 2013
Consumer confidence declined slightly in July according to a monthly survey. While confidence has increased overall in the past year, it remains below pre-recession levels. Consumers also remain practical in their purchasing, prioritizing needs over wants. Only one-third believe the economy will rebound, the lowest level of optimism since 2011. Younger consumers are most optimistic about an eventual recovery while older groups are more unsure.
Consumer Snapshot August 2015
Consumer sentiment rebounded slightly in August according to a Prosper Insights & Analytics report. Sentiment rose 2 points from July's low to 47.2% of consumers being very or somewhat confident in the economy. While an improvement over July, this is still below the 2015 average of 48.6%. Practical purchasing attitudes eased slightly from July but remain below last August's levels. Planned back-to-school spending is estimated at $68 billion for 2015, down 6% from last year, while back-to-college spending is forecast to decline only 2%.
Consumer Snapshot - October 2016
- Consumer confidence declined 3 points from September to October 2016 according to a Prosper Insights & Analytics survey, with 42.7% now confident in the economy. This is 2 points below the 13-month average.
- With declining confidence, consumers' purchasing intentions have become more practical and focused on needs. 38.8% say they have become more practical in purchases compared to the 13-month average of 37.5%.
- Halloween spending is projected to hit a record high in 2016 with celebrants planning to spend $82.93 on costumes, candy, decorations and cards, up over 10% from 2015, possibly due to consumers seeking an escape from political and economic uncertainty.
Consumer Snapshot June 2013
The document summarizes consumer sentiment data from a monthly survey conducted by Prosper in June 2013. It finds that consumer confidence in the strength of the economy rose slightly to 40.6% and has trended upward year-over-year. While consumer purchases remain practical and focused on needs, impulse spending may be increasing somewhat. The document also examines sentiments among young student loan holders, finding them more optimistic about the economy and more focused on increasing savings and paying down debt compared to consumers on average.
Consumer Snapshot - December 2016
- Consumer sentiment surged in December 2016 with 54.5% of Americans confident in the economy, the highest level in over 10 years, as political anxiety eased somewhat.
- While confidence improved, practical purchase intentions and focus on necessities declined from last month, and one in ten plan to increase holiday spending by an average of $103 due to the election outcome.
- Men, higher-income households, and younger consumers under 45 have a more positive post-election holiday spending outlook compared to other groups.
AOL & The Consumer Bankers Association: Finance Optimism Index
The CBA/AOL Finance Optimism Index measures Americans’ level of optimism about their personal finances. The index tracks across four important variables: optimism about personal financial future, worry about current finances, whether news about personal finances has been positive, and worry about how the economy and politics affect personal finances. The index is measured continuously, and results are published on a monthly basis.
- See more at: http://www.financeoptimism.org/
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AOL & The Consumer Bankers Association: Finance Optimism Index
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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Gokila digital marketer
Coimbatore
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Consumer Snapshot April 2015
- 1. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com April 2015 Consumer Snapshot
- 2. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. April 2015 outlook by age
- 3. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment consumer sentiment month-over-month, confidence bobbles 1.5 points to 49.0% in April, even with February very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics 13 month summary with gas prices remaining relatively low, consumers continue on a pretty confident track for 2015 41.2% 49.0% 30% 35% 40% 45% 50% 55%
- 4. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment confidence continues to climb consumers push past recession-era pessimism with the current reading eclipsing pre-downturn Apr-07 by more than two points Source: Prosper Insights & Analytics very confident/confident in chances for a strong economy {adults 18+} will confidence lead to spending growth? consumer sentiment month-over-month, confidence bobbles 1.5 points to 49.0% in April, even with February 13 month summary with gas prices remaining relatively low, consumers continue on a pretty confident track for 2015 46.5% 23.0% 49.0% 0% 10% 20% 30% 40% 50% 60%
- 5. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases with confidence dipping a point this month, it appears that consumers’ practical sentiment responds continued focus on needs those focused on just what they need at the store also rises a point month-over-month to a current 46.3% Source: Prosper Insights & Analytics in April, 39.2% assert pragmatic purchase intentions, rising marginally from March, though resting 2.5 points below Apr-14 48.5% 46.3% 41.7% 39.2% 30% 35% 40% 45% 50% 55% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT April’s reading resides two points below a year ago
- 6. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® outlook by age a generation of contradictions Source: Prosper Insights & Analytics confidence / practicality {by age} 49.0% 39.2% 0% 20% 40% 60% Adults 18+ 18-34 35-54 55+ Confident/Very Confident in Economy Have Become More Practical in Purchases while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing
- 7. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® outlook by age a generation of contradictions Source: Prosper Insights & Analytics employment layoffs / direction of gas prices {by age} 19.3% 43.4% 0% 10% 20% 30% 40% 50% Adults 18+ 18-34 35-54 55+ "More" Layoffs in Next 6 Months Expect Higher Gas Prices a generation of skeptics? more than one in five (22.3%) 18-34 year olds expect “more” layoffs over the next six months, higher than their older counterparts a substantial number of consumers overall (43.4%) feel that pump prices will rise by the end of April, but this figure rises to 45.3% among 18-34 year olds while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing
- 8. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® 38.8% 40.8% 0% 20% 40% 60% Adults 18+ 18-34 35-54 55+ Saving Enough for Future Needs Somewhat/Very Financially Stable outlook by age Source: Prosper Insights & Analytics employment layoffs / direction of gas prices {by age} a generation of savers nearly half (46.1%) of 18-34 year olds indicate they are saving enough for future needs, yet are less likely to feel financially stable a generation of contradictions a generation of skeptics? more than one in five (22.3%) 18-34 year olds expect “more” layoffs over the next six months, higher than their older counterparts a substantial number of consumers overall (43.4%) feel that pump prices will rise by the end of April, but this figure rises to 45.3% among 18-34 year olds while younger consumers express the highest confidence in the economy, they are also most likely to assert practicality when purchasing
- 9. www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com