Consumer sentiment rebounded in November 2014 to a 7-year high, with 46.6% of consumers confident in the economy. While confidence dipped in October, high levels in September and November suggest consumers may be breaking from low confidence that has characterized much of 2014. Holiday spending plans increased 4.8% over last year to an average of $804 per person on gifts, décor, food, and flowers, though total planned spending including self-purchases rose only 3.2% to $931 due to tempered growth. Generations X and Baby Boomers currently account for 67% of projected holiday gift spending.

1. www.ProsperDiscovery.com
Consumer Snapshot
november 2014

2. www.ProsperDiscovery.com © 2014, Prosper®
sentiment
strategy
november 2014
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
holiday

3. www.ProsperDiscovery.com © 2014, Prosper®
sentiment
consumer sentiment
confidence rebounds in November to a 7 year high of 46.6% confident or very confident in chances for a strong economy
very confident/confident in chances for a strong economy {adults 18+}
Source: Prosper Insights & Analytics
13 month summary
while confidence faltered in October, highs reached in September and November may be an early indication that consumers are finally breaking free from the low 40% pattern that has characterized much of 2014
36.4%
44.7%
41.0%
46.6%
30%
34%
38%
42%
46%
50%

4. www.ProsperDiscovery.com © 2014, Prosper®
sentiment
very confident/confident in chances for a strong economy {adults 18+}
holiday optimism
heading into the critical holiday season, this month’s reading is nearly 30% higher than a year ago and the highest November reading since Nov-06
Source: Prosper Insights & Analytics
50.3%
37.2%
22.3%
29.2%
27.5%
23.7%
39.7%
36.4%
46.6%
0%
10%
20%
30%
40%
50%
60%
consumer sentiment
confidence rebounds in November to a 7 year high of 46.6% confident or very confident in chances for a strong economy
13 month summary
while confidence faltered in October, highs reached in September and November may be an early indication that consumers are finally breaking free from the low 40% pattern that has characterized much of 2014

5. www.ProsperDiscovery.com © 2014, Prosper®
strategy
practicality & focus on needs
{adults 18+}
practical purchases
although sentiment picked up m/m, practicality remains stable at 41.2% this month compared to October
Source: Prosper Insights & Analytics
47.5%
41.2%
52.6%
47.4%
30%
35%
40%
45%
50%
55%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
the good news for retailers: practical purchase intentions have dropped 10%+ from a year ago
say “so long” to socks under the tree?
focus on necessities dips from October to 47.4% this month, dropping nearly 10% year-over-year
at the top of wish lists this year: gift cards, apparel and accessories, books/video games, electronics, jewelry
however, sales and price discounts (74.7%) are by far the top motivator to shop this year, quality (60.9%) follows

6. www.ProsperDiscovery.com © 2014, Prosper®
holiday 2014
Source: National Retail Federation/Prosper Insights & Analytics
planned spending per person*
gifts, décor, cards, food & flowers
www.ProsperDiscovery.com
holiday spending plans
on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and flowers in 2014, up 4.8% from last year’s $767
* Estimated Actual Spending 2004 - 2013
$700
$735
$751
$755
$694
$682
$719
$741
$752
$767
$804
$620
$640
$660
$680
$700
$720
$740
$760
$780
$800
$820
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

7. www.ProsperDiscovery.com © 2014, Prosper®
holiday 2014
Source: National Retail Federation/Prosper Insights & Analytics
planned spending per person*
gifts, décor, cards, food & flowers + SELF SPENDING
www.ProsperDiscovery.com
holiday spending plans
* Estimated Actual Spending 2004 - 2013
the grand total
add in the presents shoppers are buying for themselves, and consumers plan to spend $931 on holiday season, tempering overall y/y growth to 3.2%
on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and flowers in 2014, up 4.8% from last year’s $767
$400
$500
$600
$700
$800
$900
$1,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Gifts, Décor, Cards, Food, Flowers
Self Spending
$902
$893
$878
$831
$783
$801
$852
$845
$819
$789
$931

8. www.ProsperDiscovery.com © 2014, Prosper®
holiday 2014
planned gift spending by generation
In billions
www.ProsperDiscovery.com
holiday spending plans
the grand total
Millennials (1983 – 1996), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
move over, millennials
while the youngest generation will certainly drive future spending trends, at present Gen X-ers and Boomers currently account for 67% of planned 2014 holiday gift spending
Silent
$20.6 billion
15%
Boomers
$43.3 billion
32%
Millennials
$24.6 billion
18%
Gen X
$46.6 billion
35%
Source: Prosper Insights & Analytics
on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and flowers in 2014, up 4.8% from last year’s $767
add in the presents shoppers are buying for themselves, and consumers plan to spend $931 on holiday season, tempering overall y/y growth to 3.2%

9. www.ProsperDiscovery.com © 2014, Prosper®
thanks
visit ______________________to access:
Consumer Snapshot InsightCenter™
PowerPoint Slides
…and more
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
ConsumerSnapshot.com
Messier 82 image source