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Content Marketing is About Being Heard
The document discusses how content marketing can be used to raise awareness of issues, influence opinions, and drive advocacy. It notes that most millennials get political news from Facebook and exposure to content can increase favorability towards an issue by 88%. Additionally, 76% of people feel it's important to influence others about important causes through non-interruptive content marketing rather than traditional ads.
Content Marketing is About Being Heard
- 1. RAISE AWARENESS OF ISSUE 61% ofmillennials get their political news on Facebook1 INFLUENCE OPINION You can see an 88% increase in favorability toward issue following ex- posure to content2 DRIVE ACTION AND ADVOCACY 76% agree it’s important to per- sonally influence others to care about a cause3 1. http://www.journalism.org/2015/06/01/millennials-political-news/ 2. http://www.outbrain.com/wp-content/up- loads/2014/09/OB-Insights-Political-Brand-Lift.pdf 3. https://www.campaignnowonline.com/nonprofitblog/leveraging-so- cial-media-to-support-your-cause IT’S ABOUT BEING HEARD Content marketing is non-interruption marketing. Rather than take out an ad, deliver information and educate an audience of potential voters. The es- sence of this strategy is the belief that if organizations deliver consistent, ongo- ing and valuable information, they’ll be rewarded with loyalty and advocacy. advance-ohio.com