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Health, Happiness & Fast Food
- 1. Special Report: Health, Happiness & Fast Food March 2012 8,716 respondents participated in the February Monthly Consumer Survey, conducted 2/1-2/8/2012. BIGinsight™ 400 W. Wilson Bridge Rd. Suite 200 Worthington, OH 43085 Ph: 614-846-0146
- 2. Are you happy with your health? Are you happy with…? (Adults 18+, Happy/Totally Happy) Over half of consumers Relationships w/ family (53.9%) are happy or Relationships w/ friends totally happy with their health. Although Home life Americans are happier Neighborhood about other things in life Religion/faith (family, friends, home life), Happiness with House/apartment/condo Health trumps Love life Happiness at Work and Health Happiness with the Government. Work life Government 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 3. Happiness with Health Varies Based on Frequented Fast Food Establishments Totally Happy/Happy with Health among select Fast Food customers Adults 18+ Chick fil A Subway Arby's Wendy's Burger King Taco Bell KFC McDonald's 46% 48% 50% 52% 54% 56% 58% 60% Consumers who eat at Chick fil A, Subway, Arby’s or Wendy’s most often are more happy with their health than the general population. Burger King, Taco Bell, KFC and McDonald’s customers are less happy. Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 4. Can burgers, burritos and BBQ chicken bring about UNhappiness? Totally Unhappy/Unhappy with Health among select Fast Food customers Adults 18+ McDonald's Taco Bell Wendy's Burger King KFC Subway Chick fil A Arby's 0% 5% 10% 15% 20% 25% 30% Those who frequent McDonald’s aren’t the only consumers who are unhappy or totally unhappy with their health. Over 1 in 5 consumers overall say they are at odds with their wellbeing. Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 5. Fast Food Customers Happier with Health Also More Likely to Have Healthier Lifestyles Exercise Regularly among select Fast Food customers Adults 18+ Subway Chick fil A Arby's Taco Bell Wendy's Burger King KFC McDonald's 0% 10% 20% 30% 40% 50% 60% Those who purchase fast food from Subway most often are more likely to exercise regularly, while those who eat at McDonald’s are least likely. Perhaps consumers should start jogging to their favorite fast food locations… Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 6. Calorie Counting Watching Calorie Intake among select Fast Food customers Adults 18+ Chick fil A Arby's Subway KFC Wendy's McDonald's Taco Bell Burger King 0% 10% 20% 30% 40% 50% 60% Chick fil A patrons are the most likely to report they are watching calories, likely meaning waffle fries are a treat rather than the normal lunch routine. Those who frequent Burger King appear the least concerned with counting calories. Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 7. Who are these fast food frequenters? Kentucky Burger Chick Fried McDonald's Wendy's Subway King Taco Bell fil A Arby's Chicken Male 44.0% 45.8% 49.3% 58.6% 51.4% 31.7% 46.8% 53.5% Female 56.0% 54.2% 50.7% 41.4% 48.6% 68.3% 53.2% 46.5% Average Age 44.5 46.0 45.5 48.0 41.8 40.8 51.0 48.0 Married 51.2% 53.0% 50.3% 50.6% 45.7% 58.8% 59.6% 53.8% Single 24.8% 22.6% 24.8% 24.0% 28.0% 23.8% 14.0% 25.2% Average $56,916 $60,468 $62,346 $52,958 $55,698 $72,767 $53,681 $60,525 Income Those who visit Chick fil A most often for Fast Food are generally younger and have higher household incomes. They are also primarily female. Taco Bell appears to have more single clientele while Burger King and Arby’s are visited most often by those with lower incomes. Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716 © 2012, Prosper®
- 8. Contact For media inquiries: Pam Goodfellow, Consumer Insights Director pam@biginsight.com Chrissy Wissinger, Senior Manager, Communications chrissy@biginsight.com 614-846-0146 www.BIGinsight.com Disclaimer BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. © 2012, Prosper®