The document discusses consumer preferences for branded sports shoes in India. It finds that the top three global sports shoe brands - Nike, Adidas, and Reebok - dominate the Indian market. While Nike has had success sponsoring major sports events, consumers are showing less enthusiasm for Reebok in recent years. The document also analyzes factors that influence consumers' brand preferences such as quality, price, promotions, celebrity endorsements, and weight of the shoe.

1. Consumer preferences Towards Branded Sports Shoes Rajput Miraj

3. MAJOR PLAYERS IN FOOTWEAR

17. Bata’s Offerings

19. COMPARISON OF COMPANIES COMPANIES AVERAGE GROWTH RATE (2005 – 2008) NIKE 10.7 % ADIDAS 22.46 % BATA 7.8 % LIBERTY 11.16 %

20. COMPARISON OF THE COMPANIES (PORTER’S MODEL) BASIS OF COMPARISON NIKE ADIDAS RELAXO ACTION BATA LIBERTY BARRIERS TO ENTRY ABSENT ABSENT ABSENT ABSENT ABSENT ABSENT BARGANING POWER OF BUYERS LOW LOW HIGH HIGH HIGH HIGH BARGANING POWER OF SUPPLIER LOW LOW HIGH HIGH HIGH HIGH THREATS OF SUBSTITUTES HIGH HIGH HIGH HIGH HIGH HIGH RIVALRY AMONG THE EXISTING COMPITITORS HIGH HIGH HIGH HIGH HIGH HIGH

21. COMPANIES TARGETING THE CONSUMERS BASED ON INCOME BATA, ACTION, LIBERTY, NIKE, ADIDAS, RELAXO LOWER MIDDLE CLASS UPPER MIDDLE CLASS RICH CLASS BATA, ACTION, RELAXO LOWER INCOME GROUP ACTION, LIBERTY, NIKE, ADIDAS, REEBOK PUMA, NIKE ADIDAS, REEBOK