This campaign aims to help teenagers under 18 address alcohol problems by increasing awareness of Drinkaware UK's rehabilitation services. The campaign objectives are to increase awareness of teenage drinking problems by 45%, awareness of Drinkaware's rehab services for teens by 55%, and increase the number of teens seeking help from the services by 40%. The campaign's key message is that Drinkaware's rehab services can help teens solve alcohol problems and live normal lives. The campaign will utilize platforms like YouTube, Facebook, Twitter, and Drinkaware's website to share this message over 6 months starting in September. Engagement and feedback will be evaluated using online metrics to measure the campaign's success.