Showcasing both proactive and reactive social content we've created in 2014 for our clients Budweiser and Bud Light.

1. Brand work May-August 2014 / R24 overview

2. We help make brands relevant every day.
Our process leverages real-time consumer insights to create and distribute original,
multi-media branded content the moment it is relevant to an audience.
We call our discipline “relevant content marketing,” and we have been practicing it for
Fortune 500 companies for over three years.
Please watch our process video :
http://youtu.be/kBfmHcaw0BI

4. March- August 2014: Reactive content

5. CLIENT: Bud Light !
EVENT: World Cup !
Luis Suarez of Uruguay bites an
Italian soccer player during
play. R24 presented this idea to
Bud Light and had it approved
and posted to Twitter within
an hour after the incident.
Consumer and trade news
outlets reported on how
Bud Light successfully won
the moment. See links below.
http://www.adweek.com/news/
technology/big-brands-react-luis-suarez-
s-world-cup-biting-incident-
158549
http://www.huffingtonpost.com/
2014/06/25/suarez-bite-memes-jokes_
n_5529873.html

6. CLIENT
Bud Light !
EVENT:
2014 March
Madness:
Released right
after Mercer
beat Duke !
COPY:
Underdog
eat your bracket?

7. CLIENT
Bud Light !
EVENT:
LeBron James
announces his return
to Cleveland !

8. CLIENT
Bud Light !
EVENT:
ESPN leaks photos of
their body issue !

9. http://www.youtube.com/watch?v=-K6cCJY1PMY
CLIENT
Bud Light !
EVENT
Parody of a
trending video. !
NOTE:
Production
time was under
24 hours.
Giving the brand
a first to market
advantage

10. https://vine.co/v/MQWiBxwZLlz
!
CLIENT
Bud Light !
EVENT:
“Respect “Nike commercial
for retiring Derek Jeter
reaches 3 million views in
24 hours. BL Vine video
response launched on his
first at bat during the MLB
All Star Game.

11. https://twitter.com/budlight/status/479406482778521600
CLIENT
Bud Light !
EVENT:
Twitter announces
animated GIF for it’s platform.
3 hours later BL celebrates.

12. CLIENT
Budweiser !
EVENT:
Surprise acts Kanye
and Iggy are
announced for
BMIA in LA.

13. http://youtu.be/L9ICg6FXjww
CLIENT
Budweiser !
EVENT:
US population reaches
multi-cultural tipping point. !

14. March- August 2014: Proactive content

15. CLIENT
Budweiser !
EVENT
Walking Dead
Finale

16. CLIENT
Bud Light !
EVENT
Walking Dead
Finale

17. CLIENT
Budweiser !
EVENT
Game Of Thrones
Season Premier

18. CLIENT
Bud Light !
EVENT
Game Of Thrones
Season Premier

19. CLIENT
Budweiser !
EVENT
Captain America
Movie Premier

20. CLIENT
Bud Light !
EVENT
Captain America
Movie Premier

21. CLIENT
Budweiser !
EVENT
Johnny Cash
Album release !
COPY
Johnny Cash’s
new album is out
today. We’re proud
to say we’ve been
there for the
whole ride.

22. CLIENT
Budweiser !
EVENT
Johnny Cash
Album release ! Image response to
comment thread
requests to see an
8 track version
of the post

23. CLIENT
Budweiser !
EVENT
Conan hosts
MTV Movie Awards

24. CLIENT
Budweiser !
EVENT
Masters

25. CLIENT
Budweiser !
EVENT
Cinco De Mayo

26. CLIENT
Budweiser !
EVENT
Mothers Day

27. CLIENT
Budweiser !
EVENT
The return of 24

28. CLIENT
Budweiser !
EVENT
Spirt of St Louis
Anniversary

29. !!
EVENT
Transformers
movie premier !
MICRO VIDEO
http://youtu.be/
65ptqhLXQqk
!

30. CLIENT
Budweiser !
EVENT
X-Men movie premier

31. CLIENT
Bud Light !
EVENT
Godzilla movie
premier

32. CLIENT
Bud Light !
EVENT
Lunar Landing
Anniversary

33. CLIENT
Bud Light !
EVENT
Comic Con

34. https://www.facebook.com/video.php?v=10152135810111688&set=vb.52880441687&type=2&theater
CLIENT
Budweiser !
EVENT
MLB All Star Game

35. CLIENT
Bud Light !
EVENT
Forrest Gump
Anniversary

36. CLIENT
Bud Light !
EVENT
Bonnaroo Music
Festival

37. https://vine.co/v/MPgPXmQuP90
CLIENT
!
Bud Light
EVENT
Pong
Anniversary

38. CLIENT
Bud Light !
EVENT
Summer Solstice

39. CLIENT
Bud Light !
EVENT
2014 World Cup

40. CLIENT
Bud Light !
EVENT
2014 World Cup

41. CLIENT
Bud Light !
EVENT
2014 World Cup

42. CLIENT
Bud Light !
EVENT
2014 World Cup

43. CLIENT
Budweiser !
EVENT
Shark Week