KNOWN MERCHANT is a brand about friendship. This is one of many presentations for the business. This is a small part of what goes into creating a startup, and conceptualizing a brand and product out of thin air.

1. What say you, friends?

2. 2
Known Merchant brings to life the analytics
of everyday.
Known Merchant seeks to disrupt the high-
value consumer category of wine and
beverage through a localized consumer
engagement data platform.

3. 3
Known Merchant presents actionable data
contextualized through a real-world lense
to influence sales strategies, pricing,
and inventory across categories.
entertainment
trends
POS &
cosumer
data
price of
milk, butter,
& eggs
currency
rates &
financial
markets
price
of oil
national
holidays
& sports
weather

4. 4
Data enters the Known Merchant via
Known Merchant profits via
data
subscriptions
In app sales at
local retailers
brand
partnerships
retailers
uploading
pos data
distributors
uploading data
consumer facing
mobile app

5. 5
Customer propostion
Why become a data source for Known Merchant?
Known Merchant has a UGC model. Having customers
upload their data ensures data is correct and insures
when users search for one of a customers SKUs, they
will easily find it, and discover your other SKUs.
Why you should promote Known Merchant?
The more data flowing into Known Merchant, the more
insightful and accurate the insights will be.

6. 6
Known Merchant will give the industry a new way
to talk directly to consumers.
4Bbottles sold in 2012
10%Growth per year
$32BIndustry
92%Bought at local
retailers
73%prefer consulting
their smartphonE
over retail staff
32%of millennials
traded over to wine
13
bottles
per capita
Existing beverage data platforms were created on
web 1.0 principals, and have not innovated to serve
a thriving market.

7. 7
Targeted
Millennials to
boomers,
Known Merchant
is the bridge
real value
Activity is awarded
with savings at your
local retailers
Unique voice
a fun life-style based attitude
that strengthens friendships
I trust what my
friends recommend
I get awarded when
I share knowledge
Existing beverage related mobile platforms are generic,
complicated, lack targeted content, or intimidate those
who want to learn. Known Merchant keeps it simple.

8. 8
Competitive in vertical
Most industry platforms are too complicated, have
several steps before revealing information, fail to
effectively inform, and lack validation by peers.
Known Merchant Blush for wine Corkbin vivino Delectable
Social
Unique voice
Pairings
Cost comparison
Geo-location
Content sharing
Category education
Recs from friends
In-App purchase

9. 9
Consumer proposition
Wine is truly about friendship.
It’s a celebration waiting to happen, no matter what
you’re celebrating.
Known Merchant puts wine in context, focusing on
personal connections, and disarms an intimidating
category through simplified, spirited, social
engagement.
After all, friendship is the perfect pairing.

10. 10
With friends.
Every bottle has a story. Known Merchant is the place
to capture your stories, and share your favorites.
Discover what
friends love
View individual
profile pages
Reference
favorites

11. 11
At the wine store. With Known Merchant
you’ve got your favorites, your friend’s favorites, and
recommendations from wine experts always at hand.
Access meaningful
content
Show friends you
appreciate them

12. 12
User Acquisition,Launch,and PR
Known Merchant will launch with targeted events,
in-store efforts, and media placement.
Brands &
Advertising
agencies
Tech & wine
media channels
App store &
Game center
Social Media
Regional
Wine boards
Local retailers
& restaurants

13. 13
Y1 / q1 Y1 / q2 Y1 / q3 Y1 / q4 Y2 / q1 Y2 / q2 Y2 / q3 Y2 / q4
PRODUCT
Wine Search
Barcode Scan
Link to Twitter
Link to Facebook
Awards
Retailer/Geo-location
Photo Integration
Affiliate Revenue
Physical Purchase
Milestones
Next steps
Build next version App and beta of data dashboard.
Solidify partnerships with distributors, label printers,
and regional wine boards.
(Detailed 2014 goals available upon request.)
achieved
achieved
achieved
achieved
achieved

14. 19
Cheers!