Group project for Code Beer Company for Account planning class at the University of Nebraska Lincoln.
I was in charge of the creative side for the project.
Compression for Everyday Lifestsyle - Consuelo Bañon and Sybille Bald, INVISTALYCRAbrand
Building on the ‘look good, feel good’ concept and based on research from over 4,390 consumers in North & South America and Europe, INVISTA launched its new lifestyle compression offering - LYCRA® ENERGIZE™ powered by FUSION™ technology - designed to offer the consumer the extra benefits of all-day vitalising and energising support to empower them in their busy schedules.
Compression for Everyday Lifestsyle - Consuelo Bañon and Sybille Bald, INVISTALYCRAbrand
Building on the ‘look good, feel good’ concept and based on research from over 4,390 consumers in North & South America and Europe, INVISTA launched its new lifestyle compression offering - LYCRA® ENERGIZE™ powered by FUSION™ technology - designed to offer the consumer the extra benefits of all-day vitalising and energising support to empower them in their busy schedules.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
We created a proposal for an SF nightlife venue unlike any other - one that provides an uncompromising experience without alcohol. Our mission is to create exceptional healthy experiences that support and uplift all the crazy and incredible lives of San Francisco & the Bay Area’s game changers.
Digital Marketing Strategy Project: Airlie WineryChris Robisch
An example of a complete digital marketing strategy presentation. Online and Social Media audit, recommendations, and plan to improve the client's online presence, brand awareness, build a community, and generate leads and inbound traffic.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
We created a proposal for an SF nightlife venue unlike any other - one that provides an uncompromising experience without alcohol. Our mission is to create exceptional healthy experiences that support and uplift all the crazy and incredible lives of San Francisco & the Bay Area’s game changers.
Digital Marketing Strategy Project: Airlie WineryChris Robisch
An example of a complete digital marketing strategy presentation. Online and Social Media audit, recommendations, and plan to improve the client's online presence, brand awareness, build a community, and generate leads and inbound traffic.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
Big Idea:
Drív Než Exnu translates to "Before I die" and "Before I drink my beer" in Czech. The tagline is a rallying cry for Czech millennials to follow their own path and have the courage to complete items on their bucket list with the help of Excelent beer.
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesBevology Inc.
Practical advice on 4 strategies to capitalize on emerging trends in the American wine and spirits business:
1. Social Media
2. Optimizing content and context
3. New retail solutions
4. E-Commerce
Great Divide Brewery - IMC Campaign (Student Project)Erica Augustine
This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.
a presentation about how I view the major ADPR as a student at that field. I had to create a presentation that might convince college student to switch their majors to ADPR at the University of Nebraska-Lincoln
a social media communication class. we had to create a campaign to raise the awareness for not drink and drive.
I was involve with the creative side and social media strategics by creating a Snapchat filter be published all around Lincoln Nebraska.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
ADPR account planning final pres ppt
1.
2. Overview Description
• Increase brewery name awareness among Lincoln
Craft Beer Drinkers
• Increase foot traffic into brewery taproom
• Increase distribution of beer across craft beer bars
in Lincoln
Project Goal
3. Sat down with Code’s owner, brewmaster and management
Surveyed people 21+ using survey monkey from around the
country
Our Primary research plan for Code Beer Company is to
gather information from local craft beer drinkers and
determine how they determine which beer they drink, which
bars they attend. Our plan to gather this research is to create
a relatively simple questionnaire that could be filled out in a
short period of time (less than 5 minutes). To disperse our
questionnaire, we created an online form which could be
sent out and shared amongst craft beer drinkers in Lincoln,
and other similar markets (Omaha).
Research Overview
5. Craft beer drinkers in Lincoln, Nebraska, and
young adults (college aged) who are beginning to
drink craft beer; young professionals
Audiences
6. Audience A
• Regular guy/gal
• Innocent
Description: Someone who belongs and fits in and wants to be happy.
Can fit in with many crowds and comfortable in most environments.
Audience
Audience Segmentation
7. Audience B
• The Explorer
• The Outlaw
• Description: The beer drinker who dares to break the norm of drinking domestic light beer.
This beer drinker lives for new and exciting experiences and finding a beer to match his
lifestyle.
Audience
Audience Segmentation
8. Audience A
• An average joe
• Willing to try new things
• Set in their ways
Audience B
• Foodie
• Well traveled
• Trendy/ Ahead of the curve
Audience
Target Rationale
9. 57
%
15
%
Primary audience
• Audience B- The Explorer, The Outlaw
Secondary audiences
• Audience A- The Regular Guy/Gal, The Innocent
Audience
Recommended Target(s)
23
%
10. • Young Professionals
• Ages 21-35
• Metropolitan/ Suburban areas
• All races and ethnicities
• Males
Audience
Demographic Profile
12. Willing to pay more for quality. Interested in
not only the product but the company itself.
When in stores eye catching design and logos
play a large role in purchase choice.
Believe product reflects their individuality.
Audience
Psychographic Profile
14. Marketplace Craft beer drinkers aged 21-35 make up most
of the consumers. Big and small cities with
microbreweries across the nation.
15. 1-Other Craft Breweries: Zipline is the established “Lincoln” Brewery, stealing from their market will be
challenging. Same with Boiler, White Elm, Blue Blood.
2-Domestics: Much of the Lincoln beer drinkers demographic are fans of domestics (Budweiser, Miller,
Keystone, etc.), getting them into craft beer is a challenge.
3-Craft Beer Blanket Statements: Some fans of Craft Beer order based on a blanket statement such as “I’ll
take your IPA”, instead of looking at the menu. Getting them to try new/different types of beer is another
challenge.
Marketplace
Major Competitors
17. Question 1: 49% of craft beer drinkers surveyed are more likely to seek out a craft brewery than a bar
Question 2: 44% of craft beer drinkers surveyed are more less likely to purchase craft beer if it is more expensive
Question 3: 60.8% of craft beer drinkers surveyed place high value in the bar’s interior design
Question 4: 70.6% of craft beer drinkers surveyed think it is important that their bartenders have knowledge of beer they
are serving.
Question 5: 89.2% of craft beer drinkers surveyed are more likely to take new beer recommendations from friends.
Question 6: 53.9% of craft beer drinkers surveyed usually attend bars in groups of 4 or 5.
Question 7: 71.6% of craft beer drinkers surveyed attend a craft brewery/craft beer bar 3 or less times a month.
Question 8: 96.1% of craft beer drinkers surveyed have 4 or less unique (different) types of beer a week.
Question 9: The most popular style of consuming craft beer is by bottle (47.1%), followed by draft (38.2%)
19. What can marketing do to help this brand
achieve its business goals.
Brand Opportunity
20. No TV’s to encourage social interaction
Quiet coffee shop music week days
Regular Bar scene Thursday thru Friday
Knowledgeable brewmaster and staff
Food trucks to bring in different consumers
Desired
Brand Attributes
23. To Lincoln Craft Beer Drinkers, Code Beer Company
is the craft brewery that helps bring the community
together by connecting Foodie’s and Craft Beer
Enthusiasts
25. A: Get a draft that’s always craft.
B: Craft Beer, brewed in your own area
Code
C: Learn about your beer here.
D: Code Beer is the Need of the Year.
E: Carefully crafted to your needs.
Creative Headlines:
Code Beer Brewing Co.
26.
27.
28.
29.
30. IMC (Media Strategy)
• Snapchat ‘geo’ filter- fits with the young professional
target audience and is a great way to raise awareness of the code
beer logo by making it prominent in filters.
• Food trucks- continue using food trucks to bring people
into the door, increases awareness because of people who follow
the food trucks
• Hosting events- Yoga + beer, hosting trivia nights, hosting
office parties are all great ways to get that first exposure
opportunity
31. IMC (Media Strategy)
• Signage downtown (dependent on price?) because of
the location in the vicinity of the business district
• Office engagement- getting the foot in the door with
offices downtown or around Lincoln by bringing
coasters with coupons/punch cards on one side, and
advertising upcoming events on the other.
• Friend discount- Bring a friend, get a beer half off. Our
research shows that many people base where they
drink on friend recommendations; this would get ppl
to bring their friends in.
32. Measurement
• Online-Measure engagement online through interactions on
social media, mentions, follower increases, likes, etc.
• Sales-Measure success through sales before the campaign vs.
after the campaign
• Survey- Distribute surveys (register/facebook) and receive a
discount on beer next visit. Have questions like “How did you
hear about us, would you recommend us to a friend, which
events are your favorite