Dav Cvitkovic, Chief Operating Officer at Plug’n Drive gave this presentation at Forth's webinar on August 25, 2020

1. Consumer Engagement and
Electrification During COVID-19
August 2020

2. About Plug’n Drive
OUTREACH
PARTNERSHIPS
POLICY
RESEARCH

3. About the Electric Vehicle Discovery Centre
EV Test Drives
Home Charging Gallery
Electrifying History Wall
Public Charging
OPG Powerplace Conference Room
Interactive Touchscreens
Plug’n Drive Head Office

4. COVID19 in Canada
Ontario declares a state of emergency and lockdown begins
The EV Discovery Centre closes
Peak new infection rate reached in Canada (May 04: 3,793 new cases)
Ontario enters stage one of re-opening, allowing non-essential businesses and services to re-
open under strict public health guidelines
The EV Discovery Centre re-opens following all public health best practices (mandatory
masks, physical distancing, frequent hand sanitation)
First time since lockdown began that zero new cases are reported in Canada
Sunday, March 1,
2020
Wednesday, April
1, 2020
Friday, May 1,
2020
Monday, June 1,
2020
Wednesday, July
1, 2020
Saturday, August
1, 2020
COVID19 New Cases/Deaths – Canada (Source: World Health
Organization)
New Cases New Deaths
March 17:
March 18:
May 4:
May 19:
June 4:
July 3:

5. COVID-19 Response
The EV Discovery Centre Re-Opened June 4
Appointment-Only Basis
Online Scheduler
20 Minutes Between Appointments
to Sanitize Surfaces and clean cars
Physical Distancing Stickers Installed
Mandatory Health Declaration Form

6. About the Used Electric Vehicle Incentive
$1,000 Off the Purchase of a Used EV
Applicants Must Attend a Seminar to Qualify
Launched April 2019
500+ Incentives Issued
+ The M. H. Brigham
Foundation

7. In-Person to Online
Webinar Engagement
• 15 Webinars Held
• 1,000+ Attendees

8. Workplace Charging
Webinars: 4
Attendees: 150+
Workplace Engagement
• Benefits to Employers
• Assessing Employee Demand
• Policy Considerations
• Selecting your charging equipment
• Installation Considerations
• Operation and Maintenance

9. Workplace Charging
Hospital Webinar Series
• Across-Canada Program
• Health Benefits of Electric Transportation
• Facility Benefits for Patients/Staff
• Environmental/Climate Change Goals

10. EV Batteries Value Proposition
Webinar Battery Report Publication
• EV Batteries as Second-Life Energy
Storage units
• Vehicle to Grid
• Electricity System Value: $129
million/year
• EV Owner Value: $8,500 over the car’s
life
• Reducing Natural Gas Use and further
cleaning up the electricity grid

11. Used EV Incentive Program
Webinars: 8
Attendees: 480+
Webinar Used EV Incentive Program
• In-person to online format
• Qualifies Ontario drivers for $1,000 off
the purchase of a used EV
• Introduction to electric driving for new
owners
• Scrappage Incentive: $1,000

12. Choosing the Right EV For You
What we cover in Webinar:
 BEV vs PHEV – pros and cons
 Home charging – Levels, how to etc.
 Public charging/Quick Charging
 Maintenance/Battery Life
 Where to find Used EVs

13. Used EV Incentive Program
• Launched April 2019
• 500+ Incentives Issued
• Majority Age of Recipients: 41-50
• Majority Income of Recipients: $50,001-$80,000 CAD
• Majority Education of Recipients:
Undergraduate/College
+ + The M. H. Brigham Foundation

14. New and Used Income Comparison
22
8
10
24
20
10
66
2
8
19
14
13
38
23
3
9
23 23
12
7
Used Buyers New Buyers EVDC Visitors

15. Coming Soon
Employee Engagement Program
• Targeted at Employers
• Drawing Parallels Between Environment and Health
• Exclusive EV Webinar Series for Employees
• Company Day at the EVDC for Employees to Book EV Test Drive Time Slots

16. Coming Soon!
Mobile EV Education Trailer (MEET)
• Mobile EV Discovery Centre – Hybrid between EVDC and Roadshow
• Short-Term Interactive Space that can travel between cities across Canada
• Universal content relevant to all Canadian provinces – Evs are for Everyone!

17. Why is The MEET Needed?
• Low supply – no opportunities
for test drive in many cities
• Most mid size cities cannot
justify the cost of a full EVDC
but need more than a one or
two day road show to convert
• Data shows our model works!
30% of visitors to EVDC go on
to buy an EV in 6 months.
Used is making that number
grow even more!

18. EV Sales Worldwide
7.2 Million Electric Cars Worldwide
China = 3.35 million (46.5%)
Europe = 1.75 million (24.3%)
US = 1.45 million (20.1%)
Source: International Energy Agency – Global EV Outlook 2020

19. Our Electric Future
$300 Billion Global Investment
$153 Billion (51%) being spent by European manufacturers (source: Reuters)
• 143 new EV makes and models launched in 2019, with another 450
planned for release by the end of 20222
• Highest production volume anticipated to come from Germany at 856,000,
surpassing China and raising Germany’s EV market share to 27%2
• Battery manufacturing is shifting to local/regional markets, with most new
production capacity being established in central Europe
• Tesla continues to lead the EV market with a total market share of 16%.

20. Our Electric Future
• EV market share increased to 26% in 2020,
despite COVID-19. Largest growth worldwide.
• Study predicts that 42% of new cars sold in
the UK will be electric by 2030
• France and Denmark banning the sale of
fossil fuel cars
• Nine of the top ten EV markets for 2020 were
European countries (Norway, Iceland,
Sweden, Finland, Netherlands, Portugal,
Switzerland, France, Denmark)
Europe (source: McKinsey & Company)

21. Our Electric Future
China (source: McKinsey & Company)
• Purchase incentives being scaled back
• Subsidy now unavailable for vehicles with an
electric range less than 200 km
• Incentives for vehicles with 400+ km ranges
reduced by 67%
• EV sales dropped by 57% in 2020 because of
COVID 19

22. Our Electric Future
• Environment and health in the post-
pandemic world
• COVID-19 led to a 20-30% reduction in
public charging in Canada. BC data
indicates this is rebounding with 20,000
sessions recorded in June
• Interest in the used EV market remains
high
• General Motors Canada collaborating
with EVgo to install infrastructure

23. DiscoverySponsors
ElectrifyingSponsors
AcceleratorSponsors
ElectronSponsors
Sponsors
Partners The M.H. Brigham Foundation