In 2015, a major consumer electronics brand partnered with Retailigence to run a holiday campaign driving foot traffic to their 104 brick-and-mortar stores. The campaign targeted tech shoppers and students/parents to promote two new product launches and analyze in-store traffic. Using Retailigence's platform, customized ads guided viewers to nearby stores with the promoted items in stock, driving over 6,000 clicks to find locations and 38,000 clicks to purchase online. The campaign reached over 4 million unique shoppers and exposed audiences visited the stores 36% more than unexposed groups.

1. CONSUMER ELECTRONIC BRAND HOLIDAY CAMPAIGN CASE STUDY
In 2015, Retailigence (now ShopAdvisor) worked with a major consumer electronic brand to build and
implement a national holiday campaign targeting in-market tech shoppers, tech buyers, students, and
parents to drive foot traffic to Mircosoft brick-and-mortar stores. Spanning 104 physical locations, the
campaign used Retailigence/ShopAdvisor to guide shoppers to nearby locations where new product
SKUs were in-stock and available for purchase.
• Build brand awareness of two new product launches
• Drive and analyze in-store foot traffic to local Microsoft retailers
• Drive online traffic to store website as secondary engagement option
• Developed customized, rich media creative for
mobile and desktop using
Retailigence/ShopAdvisor to power the nearby
product finder showing Microsoft retail locations
where promoted SKUs are in-stock
• Targeted Microsoft store locations (in and
around) where promoted SKUs were available and
in-stock
• Ran in-store foot traffic lift study to measure
incremental lift percentage (or percentage of foot
traffic lift attributed to advertising) of media
campaign including additional insight into shopper
audience.
BACKGROUND
OBJECTIVES
APPROACH
In-Stock

2. The campaign delivered nearly ten
million impressions between
December 11th and January 29th.
There were more than 6,000 “find
nearby” clicks between mobile and
desktop, and more than 38,000 clicks
to buy on the Microsoft store site.
Some highlights from the campaign
include:
• 4,277,550 total unique shoppers
reached
• Exposed shoppers visited Microsoft
store locations 36% more than
unmatched shoppers and the unexposed
general population during the campaign
timeframe
• During the campaign, exposed
audiences were most likely to visit a
Microsoft store the same day after
seeing a mobile ad
• On average, 81% and 20% of store
locations showed an “in-stock” status for
the two promoted SKUs highlighting
ShopAdvisor’s core unique value in
reaching and guiding shoppers to
locations for purchase
RESULTS
For more information email
contact@shopadvisor.com
JAN. 29DEC. 11
OVER 6,000
“FIND NEARBY”
CLICKS BETWEEN
DESKTOP & MOBILE
VISITED STORES
TO BUY ONLINE
38,000 ClICKS
EXPOSED SHOPPERS
THAN UNEXPOSED