1. START DATE:
2014 - 2015 DIGITAL DISPLAY ADVERTISING
CAMPAIGN SIGN-UP SHEET
CAMPAIGN SPECIFICS
Campaign Dates: November 1, 2014 - January 31, 2015
Dealer Name: Northland Equipment
Geographical Target: Janesville, WI (53546) +20 Miles
Western® is excited to offer you the opportunity to participate in an innovative and targeted digital display
advertising campaign this upcoming season! Although outside normal co-op guidelines, we will be
providing special approval for this campaign, which will be geared toward the promotion of Western®
Products and your independent retail store. By utilizing the purchasing power of Western® Dealers
throughout Ohio, Michigan and Wisconsin, your required investment will be approximately 35% lower than
purchasing individually. Plus, special co-op approval means Western® will supply 50% of the required
investment toward this advertising opportunity.
Waste audience is virtually eliminated as impressions are "pre-qualified". Advertisements will be displayed
to internet users physically located within the geographical target outlined above, who:
- Are currently looking at information related to applicable products (Snow Plows, Parts, Accessories, etc.)
- Have recently searched for information related to these products, or
- Have been determined by Google to be "In-Market Buyers" for these products.
It is our suggestion that 25% of your total co-op budget be allocated toward this initiative. The table below
outlines specific parameters and investment requirements for participation:
AD SIZES
TOTAL IMPRESSIONS
TOTAL VALUE
TOTAL INVESTMENT
WESTERN® 50% CO-OP
YOUR INVESTMENT
DESKTOP: 728X90; 250X250; 120X600 MOBILE: 320X50; 468X60
680,000
$6,154
$4,000
$2,000
$2,000
STORE NAME: STORE ID:
PRIMARY CONTACT:
CONTACT EMAIL: CONTACT PHONE:
SIGNATURE: DATE:
TARGETING METHODS IN-MARKET BUYERS - SEARCH HISTORY - RELATIVITY TO CONTENT