CREATED BY HARSHVEER SINGH, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

1. How Has Marketing Management
Changed In Recent Years ?

2. New
information
technology
• More accurate levels of
production.
• More targeted communication.
• More relevant pricing.

3. Globalization
• Easier for companies to market in.
• Consumer to buy from any country in
the world

4. Deregulation
Creates greater competition
and growth opportunities.

5. Heightened Competition
Raises marketing
cost , shrinks profit
margin.

6. Industry
convergence
New opportunities at
intersection of two or more
industries.

7. Consumer buying power
Via the internet consumers
have increased their buying
power

8. Consumer Information
• Consumer reports
• Online dictionaries

9. CREATED BY
Harshveer Singh, JSS NOIDA , during
an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com