Types of Consumer Buying Behaviour

1. Types of Consumer Buying
Behaviour

3. Content
Consumer buying behaviour
Types of consumer buying behaviour
Diagrammatical Representation of consumer buying behaviour
Complex buying behavior
Dissonance reducing buying behavior
Dissonance reducing buying behavior
Variety seeking buying behavior
Habitual buying behaviour

4. Consumer buying behaviour
Consumer buying behaviour refers to the buying behaviour of final
consumers – individuals and Household who Buy goods and services
for personal consumption
It also involves the psychological process that consumers go through in
recognizing it’s needs and making purchases decision

5. Types of consumer buying behaviour
• There are mainly four types of consumer buying behaviour
• They are-
Variety seeking buying behaviour
Complex buying behaviour
Dissonance reducing buying behaviour
Habitual buying behaviour

6. Diagramical Representation of consumer buying behaviour

7. Complex buying behaviour
• This situation involves the high level of
involvement with significance difference
among the brands
• These cases arise when the product is of
high price
• Example:
• Buying a house or car
• The product is expensive and there is a
significance difference among the brands

8. Dissonance reducing buying behaviour
• This situation involves the high level of
involvement with less significance difference
among the brands
• These cases arise when the price of the
product is not so high
• Example:
• Using a comparison websites or buying
an aircondition
• Here the product is not so highly priced but
almost every brands offers the same features.

9. Variety seeking buying behaviour
• This situation involves the low level of
involvement with significance difference
among the brands
• These cases arise when the product is of
low price
• Example:
• Trying a new restaurant or buying a
biscuit

10. Habitual buying behaviour
• This situation involves the low level of
involvement with less significance
difference among the brands
• These cases arise when the purchase
depending on the brand’s familiarity
• Example:
• Buying a liquid antiseptic
• Most of the people prefer Dettol because
of the brand