Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods and services. It involves understanding people's wants and consumption patterns. There are several decision-making styles that can characterize a consumer's approach to making choices, including being quality-conscious and seeking the best value, brand-conscious and preferring well-known brands, recreation-conscious and finding enjoyment in shopping itself, price-conscious and carefully seeking deals, novelty/fashion-conscious and liking to keep up with trends, impulsive and making spontaneous purchases, confused by too many options, or habitual and loyal to certain brands.