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Building UX Maturity in a Small Agency

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Presentation given at the Ottawa Web Meetup in October 2015.

Many small creative services agencies and startups begin hiring the same way: the first employee is often a developer, the next is a designer, and operations quickly scale from there at a mile a minute. End-users sometimes get left at the wayside in the name of artistic vision, efficiency or even - egos.

So, how do you engrain UX best practices in a team that either doesn’t have the time, see the value, or possess the skill set to do so? It’s not always fast or easy, but it is always invaluable to the growth of your business.

We’ll walk through processes and integration of user-centric best practices, skill sets, and shaping priorities in a small agency. Whether you’re a developer, designer, manager or salesperson - you’ll learn why prioritizing UX in your team will breed your best work.

Published in: Leadership & Management
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Building UX Maturity in a Small Agency

  1. 1. BUILDING UX MATURITY IN A SMALL AGENCY By Matt Tanner
  2. 2. Who is this guy? @mtanner613
  3. 3. AGENCY “STUDIO” “CREATIVE GROUP” “FREELANCER” “FREELANCER” “FIRM” “TEAM”
  4. 4. “CREATIVE SERVICES”
  5. 5. UX Design Visual Design Interactive Design More theoretical More tangible
  6. 6. UX Design Visual Design Interactive Design More theoretical More tangible
  7. 7. REALIZATION NUMBER ONE USER EXPERIENCE IS SLOWER TO BUILD THAN CODE
  8. 8. REALIZATION NUMBER TWO USER EXPERIENCE IS SOMETIMES AN ENTIRELY NEW LANGUAGE
  9. 9. ???
  10. 10. ???
  11. 11. Individuals & Interactions Processes & Tools
  12. 12. Individuals & Interactions Processes & Tools Users & What They Actually Do
  13. 13. Responding to Change Following a Plan
  14. 14. Responding to Change Following a Plan Admitting We Don’t Know Everything
  15. 15. PROTOTYPE DESIGN DEVELOP TEST DEPLOY
  16. 16. REALIZATION NUMBER THREE USER EXPERIENCE ACTUALLY REQUIRES THE USER
  17. 17. “WITHOUT DATA, YOU’RE JUST ANOTHER PERSON WITH AN OPINION” W. Edwards Deming
  18. 18. I expect ____________________. I like ____________________.
  19. 19. What social networks would you expect to be able share to? What have you liked in apps that do [some function]? How do you typically approach doing [this action]? What types of devices do you use to accomplish [this action]?
  20. 20. REALIZATION NUMBER FOUR DATA SPEAKS LOUDER THAN OPINIONS
  21. 21. When I do ____________________, I expect ______________________, because _____________________.
  22. 22. When you see ____________________, what do you expect it to do, and why?
  23. 23. RESEARCH PROTOTYPE DESIGN VALIDATE DEVELOP CODE TEST USER TEST DEPLOY
  24. 24. REALIZATION NUMBER ONE USER EXPERIENCE IS SLOWER TO BUILD THAN CODE
  25. 25. REALIZATION NUMBER TWO USER EXPERIENCE IS SOMETIMES AN ENTIRELY NEW LANGUAGE
  26. 26. REALIZATION NUMBER THREE USER EXPERIENCE ACTUALLY REQUIRES THE USER
  27. 27. REALIZATION NUMBER FOUR DATA SPEAKS LOUDER THAN OPINIONS

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