This document discusses Lean UX basics and provides examples from a case study of redesigning an online complaint handling system for the Indonesian government. It advocates for an iterative UX design process of building an MVP first, then measuring user feedback and learning from it to continually improve the design, rather than trying to design a perfect product up front. The case study highlights issues found with the original system such as high bounce rates, lack of trust and usability problems, and describes steps taken in the redesign process to address these issues based on learning from users.

1. by Trias Nur Rahman
Jan 28, 2017
LEANUX
B A S I C S

2. Trias Nur Rahman
Co-founder and Advisor Chief Operating Officer

3. 2004

4. TODAY

5. 2008

6. TODAY

7. 2010

8. TODAY

9. 2010

10. TODAY

11. Design never
stops changing

12. 2001 - TODAY

13. UX for Startup?
LEAN UX

15. You are
not your
users!

16. Empathy

18. https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

19. Build MVP first

22. Case

24. • Online complaint handling system
• Government to Citizen (G2C)
• Omni-channel
lapor.go.id

25. Learn
• High-bounce rate: 75%
• Trust issue
• Bad usability
• Too complex
• Design inconsistency

26. Build

27. Build

30. Measure
• Get out of the
building
• Talk to strangers
• Validate the product

31. Learn
• Users said: less complex,
clear, trusted
• Still don’t know what
“disposisi” mean

32. Thank
You