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Groupthink: You’re doing it wrong.
A simple guide to group ideation.
All it takes is one.
• Planning is not enough
• You must control the environment
• Always work toward your end goal
One pe...
If you already know, why bother?
EX:
• Land new contract with “X” through 2016
• Brave ideas to pitch next Wednesday
• Sol...
Supplement your core group with randomness.
Allow time for introverts.
• Send out an email ahead of time
• Explain the problem, the expected result and why you
chose ...
Must… have… *gasp* Red Bull.
• Make sure you have coffee, tea, water, protein…
whatever gives you wings
• Loosen up, relax...
Create structure, then enforce it.
• Many great ideas for gamestorming online
• Make sure everyone is getting a turn
• Use...
Allow time for introverts.
Shut the f*ck up.
• You are the facilitator
• You will NOT participate
• You will NEVER steer the participants
The word “L...
Allow time for introverts.
Never discount.
• If a solution poses a new challenge, write it down
• Some solutions are ahead of their time
• Discountin...
Allow time for introverts.
Wrap it up on time.
• Don’t be “that guy”
• Give it more time to wrap up than needed
• People like closure
“Meetings are l...
Groupthink: You're doing it wrong.
Groupthink: You're doing it wrong.
Groupthink: You're doing it wrong.
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Groupthink: You're doing it wrong.

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Most meeting accomplish very little. This is why... oh, and what to do about it.
Often, lack of structure and a poor understanding of groupthink can allow anyone to Leeroy Jenkins your meeting. Don't let that happen.

Published in: Leadership & Management
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Groupthink: You're doing it wrong.

  1. 1. Groupthink: You’re doing it wrong. A simple guide to group ideation.
  2. 2. All it takes is one. • Planning is not enough • You must control the environment • Always work toward your end goal One person can Leeroy Jenkins your entire session.
  3. 3. If you already know, why bother? EX: • Land new contract with “X” through 2016 • Brave ideas to pitch next Wednesday • Solve customer service problem Your goal should not be a specified result like “create a Twitter campaign”.
  4. 4. Supplement your core group with randomness.
  5. 5. Allow time for introverts. • Send out an email ahead of time • Explain the problem, the expected result and why you chose them to participate • Give them time to think “There's zero correlation between being the best talker and having the best ideas.” Susan Cain, Quiet: The Power of Introverts in a World That Can’t Stop Talking
  6. 6. Must… have… *gasp* Red Bull. • Make sure you have coffee, tea, water, protein… whatever gives you wings • Loosen up, relax, have a friggin' beer, have some fun, laugh • Give them toys “Everything starts with energy.” Dave Gray, Gamnestorming
  7. 7. Create structure, then enforce it. • Many great ideas for gamestorming online • Make sure everyone is getting a turn • Use “time” to facilitate structure “Without structure, ones mind mouth runs amuck.” ~ Homeless dude on Locust
  8. 8. Allow time for introverts.
  9. 9. Shut the f*ck up. • You are the facilitator • You will NOT participate • You will NEVER steer the participants The word “Listen” contains the same letters as the word “Silent”. ~ Alfred Brendel
  10. 10. Allow time for introverts.
  11. 11. Never discount. • If a solution poses a new challenge, write it down • Some solutions are ahead of their time • Discounting even terrible ideas discourages participation “People who say there are no bad ideas don’t have 12 year old daughters on Snapchat.” Some genius (follow him @chrisfeix)
  12. 12. Allow time for introverts.
  13. 13. Wrap it up on time. • Don’t be “that guy” • Give it more time to wrap up than needed • People like closure “Meetings are like condoms. If you don’t wrap it up on time they can turn messy.” Some genius (follow him @chrisfeix)

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