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Designing Multi-Device Experiences

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- How to design across devices with an ecosystem approach
- How to design consistent, complementary, and continuous experiences
- How to deliver the right experience at the right time on the right device

Published in: Design
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Designing Multi-Device Experiences

  1. 1. Experiences Everywhere: Designing for a Multi Device World Michal Levin, July 2017
  2. 2. Jan 2005 - Jul 2008 Senior UX Designer TZUR Nov 2009 - Feb 2016 UX Design Lead/ Manager Google Jul 2008 - Nov 2009 UX Specialist modu Feb 2016 - Sep 2016 Head of Passenger Experience Zoox Mar 2012 - Present UX Mentor UpWest Labs Oct 2016 - Present UX Design Lead Verily
  3. 3. 4.6/5 (64 customer reviews) - Amazon Feb 2014 Author (O’Reilly) Designing Multi-Device Experiences An Ecosystem Approach to User Experiences Across Devices
  4. 4. Key line?
  5. 5. “That tastes like feet”
  6. 6. 2.6 Billion smartphone users worldwide in 2015 24 Billion wireless connected devices in 2020 90 Billion app downloads in 2016 6 connected devices owned on average by tablet owners 86% use mobile devices while watching TV and using other media 90% move between the 4 core devices to accomplish a goal We have entered a multi-device world...
  7. 7. To put these numbers in perspective Connected devices already exceed the number of people (and toothbrushes) in the world Mobile app downloads figure is > 9 times greater than McDonald’s sells burgers Mobile app revenue reached $26 billion in 2013. According to World Bank, $11.8 billion would feed the world’s undernourished.
  8. 8. TabletPhone TVPC The nuclear family of devices
  9. 9. Complementary Continuous Consistent
  10. 10. Complementary Continuous Consistent
  11. 11. Consistent Experience Experience is replicated across different devices in terms of content, flow, structure and core feature set Some adjustments are made to accommodate device-specific properties (Mainly – Screen size & Interaction model)
  12. 12. Consistent Experience | DoorDash
  13. 13. Consistent Experience | Pandora
  14. 14. Can we expand our design thinking?
  15. 15. YES, WE CAN.
  16. 16. Consistent experience provides access to everything, anywhere, anytime. However, it overlooks: Context Multi-device relationships Best (available) device Scaling to a connected world (IoT)
  17. 17. Complementary Continuous Consistent
  18. 18. Continuous Experience Experience is shifted between devices Can be continuation of the same action, or progressing along a sequence of actions (all part of the end-to-end user journey)
  19. 19. Continuous Experience: Same Action | Amazon Kindle
  20. 20. Continuous Experience: Same Action | Chromecast
  21. 21. Continuous Experience: Sequence of Actions | Google Maps
  22. 22. Continuous Experience: Sequence of Actions | HeartWatch
  23. 23. Continuous Experience: Sequence of Actions | Tesco Virtual Store
  24. 24. Complementary Continuous Consistent
  25. 25. Complementary Experience Devices complement each other (info / functionality), creating a new type of experience as a connected group Two main forms of relationship: collaboration, control
  26. 26. Complementary Experience | Real Racing 3 (Split-Screen Multiplayer)
  27. 27. Complementary Experience | AMC StorySync
  28. 28. Complementary Experience | Nest Thermostat
  29. 29. Complementary Experience | Houzz (AR mode)
  30. 30. Complementary Experience | Google Home
  31. 31. Complementary Continuous Consistent
  32. 32. Complementary ContinuousConsistent
  33. 33. Complementary & Consistent Experience | Nest Thermostat
  34. 34. Consistent & Continuous Experience | Netflix
  35. 35. Continuous & Complementary Experience | MosaicM
  36. 36. The whole muffin
  37. 37. End-to-end user journey Data. Data. Data Beyond the core devices Beyond devices Beyond touch-based interfaces Don’t forget to bake in...
  38. 38. To sum up...
  39. 39. Size matters
  40. 40. Family matters too
  41. 41. Context matters most
  42. 42. Consistent?
  43. 43. Continuous?
  44. 44. Complementary?
  45. 45. Think big even if you start small
  46. 46. Change the world
  47. 47. Thank you. Questions?

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