This document provides guidance on strategic roadmap planning. It emphasizes that the most important part of roadmapping is setting the product vision and strategic goals through top-down planning before building the roadmap. It covers developing the product strategy, defining goals, integrating roadmapping with agile planning, addressing common challenges, and using metrics to support the strategy. The overall message is that roadmaps should communicate high-level strategy and priorities rather than detailed plans to align stakeholders and guide product development.
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
How to create a management consulting presentationAsen Gyczew
In management consulting you are delivering your advices, observation and analyses using presentations. On some projects you may be producing as much as 200-300 slides. Slide preparation is very time-consuming and you have to make sure that you structure you work properly to deliver according to promised deadlines.
In this presentation I will show you how to prepare a great presentation for your customer that will help you deliver your thoughts in a coherent manner and win him over. I will teach you how to prepare the presentation in the right order so you do not waste your time. You will also learn what type of slides you can consider and when you should use a specific type of slide.
This presentation is based on my 12 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have not only delivered presentations on numerous projects myself but I was also receiving presentations from consulting companies such as PwC, BCG, McKinsey, EY, Accenture, OCC as a Board Member in many companies. I have seen the process of preparing and delivering presentations form all angles. On the basis of what you will find in this course and I have trained over 100 business analysts and consultants who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
Management consultant toolkit in Powerpoint & Excel created by ex-Deloitte & McKinsey Consultants. Huge time saver.
Download the toolkit at www.slidebooks.com
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
How to create a management consulting presentationAsen Gyczew
In management consulting you are delivering your advices, observation and analyses using presentations. On some projects you may be producing as much as 200-300 slides. Slide preparation is very time-consuming and you have to make sure that you structure you work properly to deliver according to promised deadlines.
In this presentation I will show you how to prepare a great presentation for your customer that will help you deliver your thoughts in a coherent manner and win him over. I will teach you how to prepare the presentation in the right order so you do not waste your time. You will also learn what type of slides you can consider and when you should use a specific type of slide.
This presentation is based on my 12 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have not only delivered presentations on numerous projects myself but I was also receiving presentations from consulting companies such as PwC, BCG, McKinsey, EY, Accenture, OCC as a Board Member in many companies. I have seen the process of preparing and delivering presentations form all angles. On the basis of what you will find in this course and I have trained over 100 business analysts and consultants who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
Management consultant toolkit in Powerpoint & Excel created by ex-Deloitte & McKinsey Consultants. Huge time saver.
Download the toolkit at www.slidebooks.com
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
This is a preview of the Complete Business Frameworks Reference Guide/Toolkit. The full document can be downloaded here:
https://flevy.com/browse/business-document/complete-business-frameworks-reference-guide-644
The Complete Business Frameworks Reference Guide is a very comprehensive document with over 300+ slides--covering 50 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms, such as McKinsey, Bain, BCG, Booz, Monitor Group, Deloitte, Accenture, IBM, E&Y, LEK, AT Kearney, Roland Berger, Oliver Wyman, and others.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Core Competence Analysis
16. Cost Structure Analysis
17. Customer Experience
18. Customer Satisfaction Analysis
19. Customer Value Proposition
20. Fiaccabrino Selection Process
21. Financial Ratios Analysis
22. Gap Analysis
23. Industry Attractiveness & Business Strength Assessment
24. Key Purchase Criteria
25. Key Success Factors (KSF)
26. Market Sizing & Share
27. McKinsey 7-S
28. Net Present Value
29. PEST Analysis
30. Porter Competition Strategies
31. Porter's Five Forces
32. Portfolio Strategies
33. Price Elasticity
34. Product Life Cycle
35. Product Substitution
36. Relative Cost Positioning
37. Rogers' Five Factors
38. Scenario Techniques
39. Scoring Models
40. Segment Attractiveness
41. Segmentation & Targeting
42. Six Thinking Hats
43. Stakeholder Analysis
44. Strengths & Weaknesses Analysis
45. Structure-Conduct-Performance (SCP)
46. SWOT Analysis
47. SWOT Strategies
48. Treacy / Wiersema Market Positioning
49. Value Chain Analysis
50. Venkat Matrix
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...Flevy.com Best Practices
Download this primer now from slideshare.
Full version here:
https://flevy.com/browse/business-document/complete-consulting-frameworks-toolkit-644
This is a very comprehensive document with over 350+ slides--covering 51 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem that can arise in your organization.
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
FULL LIST OF MANAGEMENT CONSULTING FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle ( Consumer Adoption Curve)
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Consumer Decision Journey ( McKinsey Consumer Decision Journey)
16. Core Competence Analysis
17. Cost Structure Analysis
18. Customer Experience
19. Customer Satisfaction Analysis
20. Customer Value Proposition
21. Fiaccabrino Selection Process
22. Financial Ratios Analysis
23. Gap Analysis
24. Industry Attractiveness & Business Strength Assessment
25. Key Purchase Criteria
26. Key Success Factors (KSF)
27. Market Sizing & Share
28. McKinsey 7-S
29. Net Present Value
30. PEST Analysis
31. Porter Competition Strategies
32. Porter's Five Forces
33. Portfolio Strategies
34. Price Elasticity
35. Product Life Cycle
36. Product Substitution
37. Relative Cost Positioning
38. Rogers' Five Factors
39. Scenario Techniques
40. Scoring Models
41. Segment Attractiveness
42. Segmentation & Targeting
43. Six Thinking Hats
44. Stakeholder Analysis
45. Strengths & Weaknesses Analysis
46. Structure-Conduct-Performance (SCP)
47. SWOT Analysis
48. SWOT Strategies
49. Treacy / Wiersema Market Positioning
50. Value Chain Analysis
51. Venkat Matrix
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Post Merger Integration Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 2000 hours of work. It is considered the world's best & most comprehensive Post Merger Integration Toolkit. It includes all the Frameworks, Tools & Templates required to increase the value creation of your Mergers & Acquisitions. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/hr-strategy-template/ to download the 186-page HR & Org Strategy PowerPoint template created by an Ex-McKinsey consultant. The deck has HR & organizational strategy storylines, ideas for initiatives, ready-to-go slides, professional graphics, charts, and icons. Includes important HR & org slides such as org design, org charts, employee journey, headcount charts and maps, SHCM initiatives, culture, job career ladders, headcount reduction, org consolidation, total compensation, medical & fringe benefits, HR budget, goals, KPIs, talent acquisition funnel, HCM platform, HRIS, stock options, team initiatives, values, mission, scorecards, employee engagement, core competencies, change management, and many charts, worksheets, and other templates.
Digital Transformation Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Tools & Templates required to successfully undertake the Digital Transformation of your organization.This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Strategic Planning Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Strategic Planning Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to improve your Strategic Planning capability, and become the subject matter expert of your organization. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Operational Excellence Models, Strategies, Principles & ToolsAurelien Domont, MBA
Toolkit Downloadable at www.slidebooks.com | Created By ex-McKinsey & Deloitte Consultants | Download and Reuse Now 10+ Operational Excellence Models, Strategies, Principles & Tools.
This is a preview of the Complete Business Frameworks Reference Guide/Toolkit. The full document can be downloaded here:
https://flevy.com/browse/business-document/complete-business-frameworks-reference-guide-644
The Complete Business Frameworks Reference Guide is a very comprehensive document with over 300+ slides--covering 50 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms, such as McKinsey, Bain, BCG, Booz, Monitor Group, Deloitte, Accenture, IBM, E&Y, LEK, AT Kearney, Roland Berger, Oliver Wyman, and others.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Core Competence Analysis
16. Cost Structure Analysis
17. Customer Experience
18. Customer Satisfaction Analysis
19. Customer Value Proposition
20. Fiaccabrino Selection Process
21. Financial Ratios Analysis
22. Gap Analysis
23. Industry Attractiveness & Business Strength Assessment
24. Key Purchase Criteria
25. Key Success Factors (KSF)
26. Market Sizing & Share
27. McKinsey 7-S
28. Net Present Value
29. PEST Analysis
30. Porter Competition Strategies
31. Porter's Five Forces
32. Portfolio Strategies
33. Price Elasticity
34. Product Life Cycle
35. Product Substitution
36. Relative Cost Positioning
37. Rogers' Five Factors
38. Scenario Techniques
39. Scoring Models
40. Segment Attractiveness
41. Segmentation & Targeting
42. Six Thinking Hats
43. Stakeholder Analysis
44. Strengths & Weaknesses Analysis
45. Structure-Conduct-Performance (SCP)
46. SWOT Analysis
47. SWOT Strategies
48. Treacy / Wiersema Market Positioning
49. Value Chain Analysis
50. Venkat Matrix
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
Complete Business Frameworks Toolkit - Strategy, Marketing, Operations, Consu...Flevy.com Best Practices
Download this primer now from slideshare.
Full version here:
https://flevy.com/browse/business-document/complete-consulting-frameworks-toolkit-644
This is a very comprehensive document with over 350+ slides--covering 51 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem that can arise in your organization.
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
FULL LIST OF MANAGEMENT CONSULTING FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle ( Consumer Adoption Curve)
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Consumer Decision Journey ( McKinsey Consumer Decision Journey)
16. Core Competence Analysis
17. Cost Structure Analysis
18. Customer Experience
19. Customer Satisfaction Analysis
20. Customer Value Proposition
21. Fiaccabrino Selection Process
22. Financial Ratios Analysis
23. Gap Analysis
24. Industry Attractiveness & Business Strength Assessment
25. Key Purchase Criteria
26. Key Success Factors (KSF)
27. Market Sizing & Share
28. McKinsey 7-S
29. Net Present Value
30. PEST Analysis
31. Porter Competition Strategies
32. Porter's Five Forces
33. Portfolio Strategies
34. Price Elasticity
35. Product Life Cycle
36. Product Substitution
37. Relative Cost Positioning
38. Rogers' Five Factors
39. Scenario Techniques
40. Scoring Models
41. Segment Attractiveness
42. Segmentation & Targeting
43. Six Thinking Hats
44. Stakeholder Analysis
45. Strengths & Weaknesses Analysis
46. Structure-Conduct-Performance (SCP)
47. SWOT Analysis
48. SWOT Strategies
49. Treacy / Wiersema Market Positioning
50. Value Chain Analysis
51. Venkat Matrix
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Post Merger Integration Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 2000 hours of work. It is considered the world's best & most comprehensive Post Merger Integration Toolkit. It includes all the Frameworks, Tools & Templates required to increase the value creation of your Mergers & Acquisitions. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Stratechi HR & Org Strategy Presentation Template by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/hr-strategy-template/ to download the 186-page HR & Org Strategy PowerPoint template created by an Ex-McKinsey consultant. The deck has HR & organizational strategy storylines, ideas for initiatives, ready-to-go slides, professional graphics, charts, and icons. Includes important HR & org slides such as org design, org charts, employee journey, headcount charts and maps, SHCM initiatives, culture, job career ladders, headcount reduction, org consolidation, total compensation, medical & fringe benefits, HR budget, goals, KPIs, talent acquisition funnel, HCM platform, HRIS, stock options, team initiatives, values, mission, scorecards, employee engagement, core competencies, change management, and many charts, worksheets, and other templates.
Digital Transformation Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Tools & Templates required to successfully undertake the Digital Transformation of your organization.This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Strategic Planning Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Strategic Planning Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to improve your Strategic Planning capability, and become the subject matter expert of your organization. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Operational Excellence Models, Strategies, Principles & ToolsAurelien Domont, MBA
Toolkit Downloadable at www.slidebooks.com | Created By ex-McKinsey & Deloitte Consultants | Download and Reuse Now 10+ Operational Excellence Models, Strategies, Principles & Tools.
How do product roadmaps differ from release plans.Prodeasy
Release planning and product roadmaps are two distinct but related technologies. They are distinct from one another and have different functions. Release plans dig into the specifics of how to accomplish each short-term goal, whereas a product roadmap visualizes the high-level strategic initiative. Check out How do product roadmaps differ from release plans?
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
How to best create and manage product roadmapsJeremy Horn
Slides Marc Abraham recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Main Takeaways:
- Understanding how product functions in different organizations and leveraging that to take the next step
- Working within a product team
- Taking core product principals and making them your own
2017-04-13 Agile Product Management - BandungMichael Ong
Presented at Scrum User Group Bandung on 13th April 2017
https://www.meetup.com/Ekipa-Scrum-User-Group-Bandung/events/238693423/
http://agileindonesia.org/april-meetup-report-bandung-agile-product-management-open-space/
How to Set Product Priorities Presented by Michael Ong
Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus.
Takeaways
Set product or project goals based on company strategic goals
Learn the art of shuttle diplomacy as a way to get buy-in on your priorities
Open Space Topics
- What is Agile ? (Isaac)
- How to do Agile Contracts Work? (for service delivery companies) (Aulia)
- Best practices to calculate business value of Products (Mulky)
- How to create a good roadmap
- Design sprints
- How to have a good retrospective (Thofhan)
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
I am enclosing this sample as a creditable source of digital planning. A lot of clients want to jump into the creation without brainstorming a considerable plan. I have used RACE on several occasions. Happy Sourcing! Created by Charles Warner. Visit my People-per-hour profile at: https://www.peopleperhour.com/freelancer/dr-rachael/-/1717871
The right management approach will always differ between
companies. lean has recently been breaking down barriers
in its application to a range of industries stemming from its
strong manufacturing background. But how does it compete
against similar, yet slightly different management practices
such as agile? and more so, can the two happily co-exist?
agile coach karl scotland, explains how cloud-based
solutions provider, Rally Software, used both lean and agile practices
together to best meet its customer’s needs.
7 roadmap templates for creating organization-wide alignment & communicationRoadmunkApp
Find the roadmap that best suits your organization. Product roadmaps, project roadmaps, marketing roadmaps, hr roadmaps—our roadmap template library has them all.
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With a subscription to our software-as-a-service, we will quickly partner with you to put structure into your digital management strategy (the same way we do with ours) and give you the performance governance visibility you need to stop swimming in administration and start building your digital future
OUR PRODUCT - Super easy and fun to use
OUR TEAM - Experts from all areas of business management specialising in leadership, lean, operational excellence (to name a few)
THE PRICE - Very affordable !! (see details attached)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Strategic roadmap planning guide
1.
2. 2Strategic Roadmap Planning Guide
Table of Contents
1. Why You Need to Start with Top-Down Strategic Planning
2. Developing the Product Strategy
3. Defining Your Product Goals
4. Roadmap Planning in an Agile World
5. Typical Roadmap Process Challenges
6. Using Metrics to Support Your Strategy
The Product Manager’s Guide
to Strategic Planning
3. 3Strategic Roadmap Planning Guide
The most important part of the roadmapping process happens before
you begin building your roadmap. Setting the vision and strategic goals
for your product—and, more importantly, getting alignment on these with
your stakeholders—is the first step to creating a successful roadmap.
In this guide, we’ll walk you through the process of developing your
product strategy, defining your product goals, and choosing the right
metrics for your product. We also explain how long-term strategic
planning fits into your agile development process, and why your backlog
will never be a substitute for your product roadmap.
Introduction
4. Why You Need to
Start With Top-Down
Strategic Planning
1
5. 5Strategic Roadmap Planning Guide
Why Top-Down Strategic
Planning Matters
At ProductPlan, we’ve had the opportunity to talk with
hundreds of product managers, and through these
conversations we’ve learned that executives prefer top-
down strategic planning and communication. Executives
want to have productive discussions about future initiatives
that tie directly to the product vision and goals. A top-down
discussion and planning process has a greater chance of
producing a product roadmap that moves the needle for
the company.
By sharing a high-level product vision, product managers
can get the executive team, marketing, support, engineering,
and the rest of the organization on board with the strategy.
Product managers have told us their executive team simply
doesn’t care much about the details—what they really
care about is whether the proposed roadmap fits with the
strategic direction of the company and when its initiatives
will be delivered to support the strategy. Successful product
managers tap into this by keeping the roadmapping process
high-level and collaborative. From there, they can derive the
detailed release plan and backlog.
Start by defining your high-level product vision, then use
it to derive actionable, measurable product goals. Your
vision and goals should inform your product roadmap,
which in turn sits a level above your more granular release
plan and backlog.
Release Plan
& Backlog
P
roduct Roadma
p
Product Goals
Product Vision
1
6. 6Strategic Roadmap Planning Guide
Clearly explain why your product
exists and your approach to running it.
This could be a mission statement, tenets,
or principles. The important thing is that
you believe in them, and by pinning them
at the top of every roadmap it will be clear
if what follows in the roadmap doesn’t
match your principles.
Ian McAllister, Director, Alexa International
“
“
8. 8Strategic Roadmap Planning Guide
When developing a strategy, it’s important to identify and
articulate your product’s vision and principles—the “why.”
Before you begin planning your roadmap, spend some
time determining the product’s mission, and then distill it
into a simple statement your stakeholders can understand.
Documenting this forces you to nail down many of the key
items that will inform your roadmap.
Your executives need to know (and agree with) your plans for
your product’s development—because they will ultimately
need to sign off on those plans. Your development teams
need to know what you have planned for your product, and
why, because they will be responsible for building it. Your
sales, service, and marketing teams will need to know the
what and why as well—so they can articulate your strategy to
the market.
This Strategy-first Approach has Several Benefits:
• It makes it easier to articulate the product vision to any
constituency across your company, and ensure your
stakeholders are on the same page for the detailed
conversations that follow.
• It makes it easier for you to clearly see your product’s
vision, and allows you to identify priorities as well as those
items that should be set aside because they don’t serve
the product vision.
Developing the Product
Strategy
2
9. 9Strategic Roadmap Planning Guide
Google’s Vision:
To organize the world’s information and make it universally
accessible and useful.
Ikea’s Vision:
At IKEA our vision is to create a better everyday life for the many
people. Our business idea supports this vision by offering a wide range of well-
designed, functional home furnishing products at prices so low
that as many people as possible will be able to afford them.
Amazon’s Vision:
Our vision is to be Earth’s most customer centric company;
to build a place where people can come to find and discover anything
they might want to buy online.
“
“
Examples of Product Visions From Leading Companies
11. 11Strategic Roadmap Planning Guide
From the product vision, you can derive product goals that
will in turn influence the initiatives that are on your roadmap.
Coming up with product goals is the step that helps you
translate your product strategy into an executable plan.
Every organization’s product goals will be different. You
can develop product-specific, company-oriented, or more
generic goals.
Goals may be general, but they can usually be measured
and tied back to Key Performance Indicators (KPIs). It’s
these types of actionable, measurable goals that will
resonate with your stakeholders. Goals are often
longer-term initiatives—for example, they might change
annually rather than monthly.
Defining Your Product
Goals
3
Example product goals:
• Competitive differentiation
• Customer delight
• Technical improvements
• Improve customer satisfaction
• Increase lifetime value
• Upsell new services
• Reduce churn
• Expand geographically
• Improve mobile adoption
• Increase monthly active users
• Grow existing accounts
• Improve NPS
13. 13Strategic Roadmap Planning Guide
At first blush, the terms agile and product roadmap seem like
a contradiction, but they’re not.
In most agile product development organizations, the backlog
defines the product features for the near term. From the
backlog, the development team is (hopefully) aware of what’s
coming next, at least for the next few sprints or iterations.
Roadmap Planning in
an Agile World
4
But the backlog in itself is not the roadmap—a product
roadmap defines a strategic view of where the product is
headed over the mid to long term. The roadmap is tied to the
organization’s vision and strategic goals, often for the next
12 or more months. In an agile organization, the roadmap
provides guidance rather than a strict project plan.
14. 14Strategic Roadmap Planning Guide
The Backlog Is Not a Roadmap
The roadmap needs to communicate the big picture to the
organization—the initiatives that move the needle, expand
markets, address competition, and create customer value.
That big-picture thinking cannot be distilled in the backlog.
It’s challenging to communicate strategy in a list that’s 200
items long, especially to executives and other stakeholders
who might not think in terms of iterations or sprints.
Even agile organizations need this strategic view. At
ProductPlan, we’ve discovered our customers are sharing
product roadmaps with the engineers to give perspective
to the backlog. This helps the development organization
understand how the next few sprints fit into the big picture.
A roadmap speaks in terms of epics and themes, while
the backlog represents the detailed features and other
tasks that deliver the product. In a sense, the backlog is a
translation of how your team will deliver the vision outlined in
the product roadmap.
Features of an Agile Roadmap
A roadmap should be agile and treated as a living
document—not a fixed plan. You should expect to regularly
revisit, discuss, and re-prioritize your roadmap based on
new inputs.
Because the roadmap will inevitably change, it’s important
to set expectations with your stakeholders that the roadmap
is not a promise. Many of our customers keep the roadmap
dates at a monthly or quarterly level, or leave dates off
altogether to avoid setting the impression that features will
be delivered by a specific date.
Product managers need to regularly communicate where the
product is heading so that everyone is on the same page,
especially stakeholders who make final decisions, control the
budget, or influence the direction of the company. Your agile
product roadmap, therefore, should be a visual, easy-to-
digest document that your stakeholders can understand and
that gives perspective to your backlog.
15. 15Strategic Roadmap Planning Guide
Jon Walker, CTO, AppFolio
“
“
Today’s companies need to be agile,
move quickly, and be adaptive—and that
is really difficult with a static roadmap.
We believe that anything that is more
than just a few months out is fuzzy and
needs to change. We’re fast moving
and to be agile, it’s important to
have a living roadmap!
17. 17Strategic Roadmap Planning Guide
Why are product roadmaps so challenging? In our
conversations with product teams, we hear a common theme:
product managers are frustrated that their executives and
other stakeholders aren’t on board with the product strategy.
Product managers want to convey the big picture but are
stuck in the weeds.
According to our product roadmap survey, the primary
objective of roadmaps for medium and large companies is
to communicate product strategy. A secondary objective is
to help plan and prioritize. Unfortunately, these are the very
items that product managers struggle with the most.
Strategic decisions are essential for your product’s eventual
success in the market. But product managers today face
several challenges—some organizational—in developing
roadmaps that are as effective as they could be.
Let’s look at a couple of these challenges to creating effective
product roadmaps, and how to overcome them. These
challenges and solutions go beyond the roadmap document
and get to the heart of the process you use to develop
the roadmap.
Typical Roadmap Process
Challenges
5
According to ProductPlan’s 2017 Product Planning
Survey, startups reported that planning and prioritizing
is the primary objective of their product roadmaps, while
larger companies said their objective is to communicate
product strategy.
What are the primary objectives
of your roadmaps?
startups
medium-sized companies
large companies
help plan prioritize
communicate product strategy
communicate product strategy
0% 20% 40% 60% 80%
18. 18Strategic Roadmap Planning Guide
Challenge 1:
Attempting to Lock in Plans That Are
Too Long-Term
Many product managers build roadmaps with long-term plans
that lock in deliverables—sometimes years into the future.
But in today’s era of agile development (and this is true of
products in many industries—not only software), market
demands and opportunities, as well as new technologies,
often require mid-stream changes in a product’s development
or priorities.
This is why successful product roadmaps are designed as
living documents, focused on high-level product strategy and
organization goals—with built-in flexibility to adjust plans and
priorities quickly and easily.
This is also why your roadmap needs to effectively
communicate to all constituencies and keep milestones and
deliverables flexible, in favor of meeting the high-level goals
for the product rather than any specific deadline.
Challenge 2:
Prioritizing in The Moment
It is the product manager’s responsibility—at an early stage,
when developing the roadmap—to create goals that drive
prioritization. The product manager must also prioritize
the product’s development within the larger context of the
organization’s other initiatives that will be running in parallel.
Building a prioritization framework into your product decisions
gives you leverage when faced with deciding whether to
prioritize a stakeholder’s pet project or a feature required
by a big prospect. Similarly, this step is vital to managing
expectations and ensuring that, when necessary, a team can
quickly switch focus to a higher-priority initiative.
20. 20Strategic Roadmap Planning Guide
Metric-driven product management is the foundation of most
successful products. But new products or features that are
on your roadmap are sometimes challenging because there
is rarely a history of data. In other cases, if the product has
recently launched, there might be a flood of data, but no
structure or focus on the right metrics to use.
What are the right metrics that product teams can use to
measure the potential success or weakness of a new product?
Here are several tips for incorporating metrics into your
roadmap planning.
Define the Metrics Early
By defining the right metrics early, you can get better insight
to guide your product decisions and your product roadmap.
It’s a good practice to begin discussing success metrics as
early as you can during the development of the product—and
well before it reaches any customers.
The Scientific Mindset
In order to begin setting the right metrics and product goals
early, you’ll need to think like a scientist. Scientists first
Using Metrics to Support
Your Roadmap
6
describe their hypothesis, define a test, and measure.
Product managers can do the same by setting goals and
then setting metrics for those goals. Although simple, this
scientific mindset is one of the best ways to guide new
products to success.
For example, you might decide that a conversion metric
is important to measure—such as the percentage of trial
customers who convert to paying customers.
Even without solid customer data, you can create a hypothesis
about what you think you will see and a target of what is ideal.
This process itself is incredibly valuable because you’ll have
great conversations with the team about the business model
and will be able to spot challenges early on once customer
data begins arriving.
Are You Measuring the Right Things?
Ultimately, the metrics you choose depend on the stage of
your product, your industry, the type of product, and the size
of your company. But the most important consideration is to
focus on a limited number of metrics that really matter. These
21. 21Strategic Roadmap Planning Guide
are metrics that tie back to the organization’s top-line goals
and business results.
Avoid “vanity metrics,” those metrics that feel good but in the
end are rarely actionable. For example, vanity metrics might
include website page views or the number of Facebook likes.
In the end, these metrics rarely tie directly back to business
results or customer success.
Better choices would be metrics such as active users,
acquisition cost, and average revenue per customer. These
are metrics that make a difference to the business.
Sample Metrics for Your Product
If you don’t already have success metrics, how do you go
about finding the right ones?
Begin by researching metrics discussed in your industry.
Whether you are in software, retail, media, or another industry,
there are experts who are discussing those metrics online.
Look at information about competitive products—companies
that are publicly traded will often discuss metrics during
earnings calls.
Generally speaking, business goals such as revenue, margin,
and acquisition cost are good places to start. Customer-
specific metrics such as product usage and retention are
good starting points as well.
Here are a few examples of metrics that will help you measure
success from a customer and business standpoint. Of course,
the metrics you select will depend on your business and
product. Choose only a few to start, so you can focus.
Work with your team to get consensus on the metrics
that matter. Choose actionable metrics that tie back to
the strategic goals and initiatives you put on your product
roadmap. Revise the goals and metrics periodically; as the
product matures, the metrics will need to change and likely
grow with it.
Customer success
and product
Business-oriented
metrics
Product usage/adoption (sign
in frequency, sharing, etc.)
Customer Acquisition Cost
(CAC)
Percent of users who take a
specific action that matters
Lifetime Value (LTV)
Feature usage (usage
versus other features)
Monthly Recurring Revenue
(MRR)
Which customer type is
using certain features
Annual Recurring Revenue
(ARR) per user
Retention or churn rate
Average Revenue per User
(RPU)
Quality (e.g. average bugs,
net promoter score)
Conversion (e.g. site visit
to lead conversion)
22. 22Strategic Roadmap Planning Guide
ProductPlan is the easiest way to plan, visualize,
and communicate your product strategy. We believe
roadmaps are essential to create organizational
alignment and ship successful products. Our
intuitive features for building, managing, and
sharing roadmaps help teams across the globe
convey the big picture in one place.
TRY IT FREE
Create Beautiful Roadmaps