Using Digital Marketing to Grow Your Funeral Home and Generate Leads
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How funeral homes can use Facebook as one piece of their digital marketing strategy to grow their audience and generate leads.
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Using Digital Marketing to Grow Your Funeral Home and Generate Leads
- 1. Using Digital Marketing to Grow Your Funeral Home and Generate Leads Zachary Garbow zack@funeralinnovations.com
- 2. Who is this for? 1. You know that Facebook isn’t enough 2. You are a progressive funeral home 3. You want to grow your firm & beat competition 4. You want to be prepared for the future
- 3. We now live in an always online world #ShiftHappens
- 7. WHAT IS THE COMMON THREAD?
- 10. Digital Marketing for Funeral Homes (Made Easy) • Founded in 2008 • First Social Media Marketing Company in Funeral Service • Trusted by 500+ Firms • Proprietary Software
- 14. Jack ✓ Spends time on Facebook ✓ Enjoys fishing ✓ Close with his family ✓ Takes care of aging mother
- 19. Jill ✓ Spends time on Facebook ✓ Loves reading ✓ Close with her family ✓ Takes care of aging mother
- 27. Which Experience Do You Want to Offer?
- 28. Creating a Customer Journey
- 36. What % of fans see an average post? Pop Quiz! A: 75% B: 40% C: 15% D: 5%
- 37. Boost it!
- 41. 2,200 reached 1,091 video views
- 42. Is Posting Every Day Too Much? Yes/No Pop Quiz!
- 43. Answer: Post at least daily (if not more)
- 55. Reviewing the Funnel (so far)
- 56. • Planning Reminders 10/20/17 56 Funnel Example Planning Reminders
- 60. • Planning Reminders 10/20/17 60 Funnel Example Grief Support
- 64. • Planning Reminders 10/20/17 64 Funnel Example Breast Cancer Awareness Month
- 70. Top Tools to Use Facebook Email Marketing Full Automation Landing Pages CRM
- 71. Marketing Automation Content that gets results Software that delivers it
- 73. Conclusions (And What’s Ahead?) 1. The Big Shift: Always Online 2. Reach people where they spend time 3. Create a customer journey 4. Marketing Automation keeps the pipeline full 5. This Trend is Just Beginning… 6. Lay Your Foundation Now
- 74. Free Goodies (just for you) Full Presentation Digital Marketing Calculator Interactive Funnel Examples Campaign Creation Worksheet
- 75. zack@funeralinnovations.com COME SEE ME! BOOTH #2414
- 76. Thank you! 2017 NFDA International Convention Continuing Education Workshop Sponsor
Editor's Notes
- You may not know what those changes are, but the writing is on the wall
- Amazon 500x market cap of Sears, worth $160 billion more than Walmart
- Netflix in 100 million homes, Blockbuster has 10 stores
- Uber has more cars than taxis in NYC
- People expect personalized experiences, handled online, anytime from anywhere Our always online lives are changing habits and expectations Future of your firm depends on adapting to this change and meeting people’s new demands I’m going to show you how
- Should we remove the “Grow your page” section? Leaning towards YES and jump right into Education. Or only include the ads
- Clicks (Add Regrets of the Dying after Announcements OR )
- Collect (add estate planning)
- Nurture
- Should we remove the “Grow your page” section? Leaning towards YES and jump right into Education. Or only include the ads
- Drop me your card and I’ll send you this presentation & marketing calculator link