Show Up & Show Out! How to Market Your Club You've joined a club and now you need to get the word out about it. This course shows you 10+ ways to market to the masses and give your club a polished communication strategy on multiple platforms that will make your club "Show Up & Show Out!"

1. Show Up & Show Out!
How to Market Your Club
District 37
Toastmaster Leadership Institute East
Presented by: Chisa D. Pennix-Brown, MBA
Date: June 28, 2014
1

2. Welcome to #TLIEast 2014
•Please silence your cell phones
•Feel free to post photos
•Use #TLIEast when posting
•Get out your pens/pencils for notes
2

3. 3
PostPost
1.Display in a public place
2.Announce or publish
3.Put notices in or on
4.Make information available on the Internet
Word of the DayWord of the Day

4. 4
Public relations is the practice of managing the
spread of information between an individual or an
organization and the public.
Public RelationsPublic Relations

5. 5
•Billboard for the club
•Update monthly
•Have members send photos
•Have members provide bios
•Take headshots of members
•Keep contact info current
Website
Include your social media information
for additional contact methods

6. Business Cards
List your meeting
days/dates
Address
Website
Phone Number
6

7. Promo Material
Sites:
Zazzle.com
Moo.com
CafePress.com
SpreadShirt.com
VistaPrint.com
TeeSpring.com
7
•Buttons
•Postcards
•T-shirts
•Bags
•Bumper Stickers

8. 8
Agenda
Use your agenda
to Post upcoming
meetings and
important events
List Links, Dates,
Locations &
Contact Persons

9. 9
•98% of people will open a text msg
•Easy form of communication
•Schedule texts in advance
Text Campaigns
Services You can Use
•SendHub.com
•Google Voice
Try it now by Texting
VISION to 336-895-1331

10. 10
Services You can Use
•Mailchimp
•Mad Mimi
•Constant Contact
•A Weber
Newsletters
•Highlight new members
•Highlight club achievements
•Highlight professional achievements
•Get members to sign up for roles
•In Print and/or Online

11. 11
Press Release
•Create a list of local media
•Newspapers, Radio, Magazines
•Find something unique about your club
•Use member accomplishments to bolster
the club & create “news”
•Plan in advance for major events
TIPS
•PRLog.com
•Create consistent header
•Create your “about” footer

12. 12
Meetup.comMeetup.com
• Find new people interested in public
speaking
• Expands your reach
• Expands TM Brand
Tips:
Know that this a Paid Service
Keep TM Branding in mind

13. 13
Online PostingOnline Posting
Use Online Event Posting Sites
336Events.com Involver.com
AmericanTowns.com Eventbrite.com
Yelp.com Meetup.com
Craigslist.com Eventbee.com
Eventful.com Zevents.com
Upcoming.org EventSetter.com
EventYard.net PRLog.com

14. Marketing Tip
Use a Link Shortner to provide
additional room for long links
Bit.ly
•It stores information
•You can create categories
•You can easily share the link in
•Twitter, Facebook, and Email
14

15. 15
FacebookFacebook
Use Technology
• Create a Fanpage
• Schedule Posts
• Join Groups
• Post Weekly
• Plan you marketing
Clock Schedule Feature

16. 16
Please Complete your Surveys!
Please share your
Show Up & Show Out!
Moment of the class

17. 17
Please write me a recommendation on
Linkedin.com/In/LadyBiz
Connect: Info@LadyBizness.com
Find additional presentations at Slideshare.net/LadyBizness

18. 18