- News consumption is a global addiction, with 81% agreeing it's important to stay informed and the average person spending 3.5 hours per day consuming news across multiple screens.
- Screen selection is driven by both screen size and the user's intent, with TV providing inspiring but cursory content, laptops/desktops enabling in-depth research, tablets serving as a second screen to TV, and smartphones prioritizing portability and immediacy.
- No single screen dominates as people access content continuously across devices, and consumers expect to see advertising distributed across all screens, including 29% on tablets and mobiles.
State of the Media - The Cross-Platform Report Q2 2012Peter Nguyen
Offering a special focus on simultaneous usage (watching TV and using another device at the same time), the Q2 report notes that the increased penetration of devices that facilitate connection and communication is allowing American consumers to multi-task like never before.
TNS Integrated Marketing - A Shift to Digitalklein_bui
The document discusses Vietnam's shift to digital media and advertising. It finds that while television remains the most consumed media, time spent online has significantly increased in recent years as internet and smartphone usage rises. The data shows Vietnamese digital consumers are highly engaged online and very open to brand interactions across different digital activities, suggesting opportunities for advertisers to connect with consumers through integrated digital campaigns.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
The document discusses emerging mobile technologies and their adoption rates. It provides statistics on mobile internet and video usage. Future technologies like RFID and image recognition are presented as having potential to transform consumer experiences through mobile apps and social interactions. The document suggests these mobile trends will continue growing and impacting behavior over the long term.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Video is increasingly being watched on mobile devices and through streaming services. Major innovations are enabling video to be portable and watched anywhere. By 2016, video will be widely available across devices through expanded content deals and improved software platforms, allowing users to control their viewing experience from any screen. Familiar companies are emerging as leaders in this new landscape through mobile-first approaches and innovations in screens, acquisition, and search functionality.
Compete's CES Presentation on Open Access: January 2008Compete
Adam Guy, Compete's General Manager of its Telecom & Media practice, presented this deck at CES 2008 in Las Vegas. The topic was how open access initiatives will affect the wireless and consumer electronics spaces in the future.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
State of the Media - The Cross-Platform Report Q2 2012Peter Nguyen
Offering a special focus on simultaneous usage (watching TV and using another device at the same time), the Q2 report notes that the increased penetration of devices that facilitate connection and communication is allowing American consumers to multi-task like never before.
TNS Integrated Marketing - A Shift to Digitalklein_bui
The document discusses Vietnam's shift to digital media and advertising. It finds that while television remains the most consumed media, time spent online has significantly increased in recent years as internet and smartphone usage rises. The data shows Vietnamese digital consumers are highly engaged online and very open to brand interactions across different digital activities, suggesting opportunities for advertisers to connect with consumers through integrated digital campaigns.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
The document discusses emerging mobile technologies and their adoption rates. It provides statistics on mobile internet and video usage. Future technologies like RFID and image recognition are presented as having potential to transform consumer experiences through mobile apps and social interactions. The document suggests these mobile trends will continue growing and impacting behavior over the long term.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Video is increasingly being watched on mobile devices and through streaming services. Major innovations are enabling video to be portable and watched anywhere. By 2016, video will be widely available across devices through expanded content deals and improved software platforms, allowing users to control their viewing experience from any screen. Familiar companies are emerging as leaders in this new landscape through mobile-first approaches and innovations in screens, acquisition, and search functionality.
Compete's CES Presentation on Open Access: January 2008Compete
Adam Guy, Compete's General Manager of its Telecom & Media practice, presented this deck at CES 2008 in Las Vegas. The topic was how open access initiatives will affect the wireless and consumer electronics spaces in the future.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
The Council for Research Excellence consists of over 35 senior-level research professionals from across the media industry seeking to advance research methodology. Its Media Consumption and Engagement Committee studied mobile video usage, surveying over 3,000 respondents who tracked over 230,000 mobile viewing occasions. The study found that while mobile viewing is increasing, the majority of TV watching still occurs on traditional TV sets, and that convenience is the primary driver of mobile viewing.
This document discusses 6 online trends: (1) People are always connected through mobile devices; (2) Online gaming is popular for all ages; (3) Online video is rising, especially on mobile; (4) People plan their internet use; (5) The internet has changed consumer behavior by providing more information and options; (6) Creativity and innovation are keys to success online. It then provides details and statistics to support these trends, such as the rise in mobile internet and video usage, and how the internet has influenced consumer shopping journeys.
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
7 predictions about the future of media by BI IntelligencePeter Osicka
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media formats like TV, radio, and print. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to thrive for digital content like streaming video and music, even for some traditional print media. Both subscription and advertising revenue models can be successful.
3. Native digital advertising that fits the format of content consumption online will continue to grow in popularity and revenue compared to traditional display ads.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and people choose services they want to support
[CCDD2013w] What to make of today’s "smart" platforms by 蔡亦恒CCDD_DDLab
The document discusses smart platforms and provides advice for developing applications for them. It begins by debunking the myth that devices themselves are smart, noting that it is people who are smart. It then covers the history and evolution of smart platforms from early feature phones to today's smartphones and tablets. Market analysis shows smartphones now comprise over 60% of the market. Examples are given of education, health, and AR applications. General design advice includes keeping things simple, clear, and concise. Specific Android development tips include treating each screen as an activity and supporting different resolutions and orientations. In conclusion, smart platforms are powerful if used well but have limitations around resources, adoption, fragmentation, and monetization.
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
State of the Content Industry and Opening Scott Abel
The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
1. The document analyzes data from a study on smartphone and tablet usage among affluent consumers in several countries. It finds that affluent consumers use their mobile devices extensively and prefer them over desktop computers for many tasks like accessing news, social media, and work-related activities.
2. Affluent consumers, especially those with the latest generation of devices, are highly receptive to mobile advertising. They are willing to see ads if it means accessing free content and services, and feel mobile ads can help brands appear modern, innovative, and in touch with their needs.
3. The data shows affluent consumers spend significant time on their mobile devices each day accessing news apps and content, checking social media
The document discusses strategies for managing small website projects on a lean budget and timeline. It recommends tackling small projects sequentially, from the lightest to most complex. Each project phase - strategize, plan, create, implement, and evaluate - should use lean processes. Collaboration tools like Google Docs and project management software can help streamline communication and planning. Testing, metrics, and debriefs are important parts of evaluating success and improving future projects. The overall approach emphasizes efficient processes, tools, and communication to complete multiple small projects on constrained resources.
Spreading the Word: Influencing Opinion Leaders GloballyJoe Hall
Research conducted by BBC and the Future Foundation into opinion leaders, word of mouth and how it works globally. The research covered 9,000 Opinion Leaders across 9 countries and goes beyond previous Word of Mouth research by its global scope and identification of 3 types of Opinion Leader.
The study looks at how Opinion Leaders spread the word in response to brand activity, news and personal experience. It covers all types of Word of Mouth and all types of channel (online and offline) and by studying the make-up of Opinion Leaders in different countries it explores geographical differences in how Word of Mouth works.
Re-Imagining SUNY.edu: One System, Two Home PagesFrancis Zablocki
mStoner and TerminalFour were hired to redesign the SUNY website to better tell SUNY's story, raise its brand profile, and showcase what it offers. They created two sites - suny.edu for prospective students and system.suny.edu for faculty and staff. Key challenges included building a homepage that satisfied many stakeholders and conveying SUNY's positive impact. Solutions included feature storytelling, a lean information architecture, and a shared backend data ecosystem between the sites. The results unified SUNY's 64 campuses while reflecting stakeholder input.
This document summarizes the redesign of the SUNY website led by mStoner and TerminalFour. It outlines:
1. The roles of each partner in the redesign - with mStoner focusing on strategy, information architecture, and content, and TerminalFour on implementation, testing, and support.
2. The core goals of telling SUNY's story more compellingly, raising its brand profile, and showcasing what it offers to internal and external audiences.
3. The solution of building two home pages - SUNY.edu for prospective students and external audiences, and System.SUNY.edu for staff and administrators.
4. The challenges of conveying SUNY's impact
The X factor - defining the concept of ExperienceStefano Bussolon
The term User Experience has become mainstream. But what is an experience? In this paper I will give a definition of the concept, explaining it within the paradigm of evolutionary psychology. I will briefly describe its main components (executive functions, episodic and semantic memory), mechanisms (learning, reinforcement, evaluation), and goals (the motivational system and the inclusive fitness).
Finally, I will provide some reasons of the usefulness of an explicit definition of experience, both within an academic context and the design and business practice.
Information Architecture: The Journey, The Destination, The Return TripFrancis Zablocki
This document discusses information architecture and its role in user experience. It begins with definitions of information architecture and discusses its key elements like schemes, structures, taxonomies and vocabularies. It explores the information architecture process which includes documentation, tools and best practices for information architecture work on a university campus. Specifically it discusses staffing an information architect role, evangelizing the importance of information architecture and engaging in professional development activities.
Rethinking Information Architecture for SEO and Content MarketingJoe Hall
This document discusses rethinking information architecture for SEO and content marketing. It defines information architecture as "the structural design of shared information environments" and explains how bad information architecture can hurt user experience and lead to duplicated content. The document advocates designing information architectures that focus on defining main ideas, developing supporting content along the sales funnel, adding conversion points, and identifying main and supporting taxonomies to improve organic search rankings. The goal of an effective information architecture is to aid the development of awareness, respect, and trust.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
Bien former/recruter son Rédacteur Web - SEOCamp'us 2016Ecribouille
Support de présentation de la conférence Bien former, bien recruter son Rédacteur Web au SEOCamp'us 2016 par Syphaïwong Bay.
Syphaïwong Bay
EURL Assonance - http://www.assonance.net/
Conseil en stratégie éditoriale pour le Web, la réussite de vos projets par les leviers éditoriaux.
This document discusses information architecture (IA). It begins with defining IA and its key elements. IA is the structured design of shared information environments, combining organization, labeling, search, and navigation to support usability and findability. The document then covers the history of IA in library science and the early web. It discusses user behavior in browsing like known-item seeking. Organizational schemes and structures are explained like topic-based and audience-based. Labeling, content structure, and metadata are also important elements. The future of IA is discussed in relation to responsive design, multi-platform browsing, and adaptive content. IA practice is also summarized, focusing on staffing, testing, professional development, and advocacy.
The Council for Research Excellence consists of over 35 senior-level research professionals from across the media industry seeking to advance research methodology. Its Media Consumption and Engagement Committee studied mobile video usage, surveying over 3,000 respondents who tracked over 230,000 mobile viewing occasions. The study found that while mobile viewing is increasing, the majority of TV watching still occurs on traditional TV sets, and that convenience is the primary driver of mobile viewing.
This document discusses 6 online trends: (1) People are always connected through mobile devices; (2) Online gaming is popular for all ages; (3) Online video is rising, especially on mobile; (4) People plan their internet use; (5) The internet has changed consumer behavior by providing more information and options; (6) Creativity and innovation are keys to success online. It then provides details and statistics to support these trends, such as the rise in mobile internet and video usage, and how the internet has influenced consumer shopping journeys.
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
7 predictions about the future of media by BI IntelligencePeter Osicka
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media formats like TV, radio, and print. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to thrive for digital content like streaming video and music, even for some traditional print media. Both subscription and advertising revenue models can be successful.
3. Native digital advertising that fits the format of content consumption online will continue to grow in popularity and revenue compared to traditional display ads.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and people choose services they want to support
[CCDD2013w] What to make of today’s "smart" platforms by 蔡亦恒CCDD_DDLab
The document discusses smart platforms and provides advice for developing applications for them. It begins by debunking the myth that devices themselves are smart, noting that it is people who are smart. It then covers the history and evolution of smart platforms from early feature phones to today's smartphones and tablets. Market analysis shows smartphones now comprise over 60% of the market. Examples are given of education, health, and AR applications. General design advice includes keeping things simple, clear, and concise. Specific Android development tips include treating each screen as an activity and supporting different resolutions and orientations. In conclusion, smart platforms are powerful if used well but have limitations around resources, adoption, fragmentation, and monetization.
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
State of the Content Industry and Opening Scott Abel
The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
1. The document analyzes data from a study on smartphone and tablet usage among affluent consumers in several countries. It finds that affluent consumers use their mobile devices extensively and prefer them over desktop computers for many tasks like accessing news, social media, and work-related activities.
2. Affluent consumers, especially those with the latest generation of devices, are highly receptive to mobile advertising. They are willing to see ads if it means accessing free content and services, and feel mobile ads can help brands appear modern, innovative, and in touch with their needs.
3. The data shows affluent consumers spend significant time on their mobile devices each day accessing news apps and content, checking social media
The document discusses strategies for managing small website projects on a lean budget and timeline. It recommends tackling small projects sequentially, from the lightest to most complex. Each project phase - strategize, plan, create, implement, and evaluate - should use lean processes. Collaboration tools like Google Docs and project management software can help streamline communication and planning. Testing, metrics, and debriefs are important parts of evaluating success and improving future projects. The overall approach emphasizes efficient processes, tools, and communication to complete multiple small projects on constrained resources.
Spreading the Word: Influencing Opinion Leaders GloballyJoe Hall
Research conducted by BBC and the Future Foundation into opinion leaders, word of mouth and how it works globally. The research covered 9,000 Opinion Leaders across 9 countries and goes beyond previous Word of Mouth research by its global scope and identification of 3 types of Opinion Leader.
The study looks at how Opinion Leaders spread the word in response to brand activity, news and personal experience. It covers all types of Word of Mouth and all types of channel (online and offline) and by studying the make-up of Opinion Leaders in different countries it explores geographical differences in how Word of Mouth works.
Re-Imagining SUNY.edu: One System, Two Home PagesFrancis Zablocki
mStoner and TerminalFour were hired to redesign the SUNY website to better tell SUNY's story, raise its brand profile, and showcase what it offers. They created two sites - suny.edu for prospective students and system.suny.edu for faculty and staff. Key challenges included building a homepage that satisfied many stakeholders and conveying SUNY's positive impact. Solutions included feature storytelling, a lean information architecture, and a shared backend data ecosystem between the sites. The results unified SUNY's 64 campuses while reflecting stakeholder input.
This document summarizes the redesign of the SUNY website led by mStoner and TerminalFour. It outlines:
1. The roles of each partner in the redesign - with mStoner focusing on strategy, information architecture, and content, and TerminalFour on implementation, testing, and support.
2. The core goals of telling SUNY's story more compellingly, raising its brand profile, and showcasing what it offers to internal and external audiences.
3. The solution of building two home pages - SUNY.edu for prospective students and external audiences, and System.SUNY.edu for staff and administrators.
4. The challenges of conveying SUNY's impact
The X factor - defining the concept of ExperienceStefano Bussolon
The term User Experience has become mainstream. But what is an experience? In this paper I will give a definition of the concept, explaining it within the paradigm of evolutionary psychology. I will briefly describe its main components (executive functions, episodic and semantic memory), mechanisms (learning, reinforcement, evaluation), and goals (the motivational system and the inclusive fitness).
Finally, I will provide some reasons of the usefulness of an explicit definition of experience, both within an academic context and the design and business practice.
Information Architecture: The Journey, The Destination, The Return TripFrancis Zablocki
This document discusses information architecture and its role in user experience. It begins with definitions of information architecture and discusses its key elements like schemes, structures, taxonomies and vocabularies. It explores the information architecture process which includes documentation, tools and best practices for information architecture work on a university campus. Specifically it discusses staffing an information architect role, evangelizing the importance of information architecture and engaging in professional development activities.
Rethinking Information Architecture for SEO and Content MarketingJoe Hall
This document discusses rethinking information architecture for SEO and content marketing. It defines information architecture as "the structural design of shared information environments" and explains how bad information architecture can hurt user experience and lead to duplicated content. The document advocates designing information architectures that focus on defining main ideas, developing supporting content along the sales funnel, adding conversion points, and identifying main and supporting taxonomies to improve organic search rankings. The goal of an effective information architecture is to aid the development of awareness, respect, and trust.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
Bien former/recruter son Rédacteur Web - SEOCamp'us 2016Ecribouille
Support de présentation de la conférence Bien former, bien recruter son Rédacteur Web au SEOCamp'us 2016 par Syphaïwong Bay.
Syphaïwong Bay
EURL Assonance - http://www.assonance.net/
Conseil en stratégie éditoriale pour le Web, la réussite de vos projets par les leviers éditoriaux.
This document discusses information architecture (IA). It begins with defining IA and its key elements. IA is the structured design of shared information environments, combining organization, labeling, search, and navigation to support usability and findability. The document then covers the history of IA in library science and the early web. It discusses user behavior in browsing like known-item seeking. Organizational schemes and structures are explained like topic-based and audience-based. Labeling, content structure, and metadata are also important elements. The future of IA is discussed in relation to responsive design, multi-platform browsing, and adaptive content. IA practice is also summarized, focusing on staffing, testing, professional development, and advocacy.
The pop-out effect: how to improve choice through information architectureStefano Bussolon
Finding something is the first step in decision making, but making a choice is the second step.
Information architecture should help users not just to find things, but also to make the right choice. From findability to choosability.
Because information becomes knowledge if it helps an agent to take a decision.
The presentation covers the following topics:
- the paradox of choice
- why is it difficult to choose
- the metaphor of pop out
- the cost of the cognitive bottlenecks
- how can we overcome the choice overload
- the role of information architecture to increase the choosability
Les moteurs de recherche proposent des outils gratuits pour les webmasters. Ces « Search Consoles » sont particulièrement utiles pour détecter les points bloquants au bon référencement de votre site. On pense souvent à la Search Console de Google, mais avez-vous déjà testé les outils de Bing ou Yandex ?
Surveillance de vos liens externes, alternative au « Not Provided », mise en place d’alertes, résolution de problèmes d’indexation, …Découvrez quelques astuces pour tirer parti de ces outils !
Depuis 2015, Google a différencié le moteur de recherche mobile par rapport au desktop, découvrez les principaux nouveautés sur cette présentation.
Article : https://www.iprospect.com/fr/fr/le-blog/nouveautes-google-mobile/
Intégrer Yandex dans sa stratégie Search Marketing - SEO Camp'us 2016iProspect France
Le jeudi 7 avril à 15H lors du SEO Camp'us 2016, Alexis Rylko interviendra en compagnie d’Olga Ruiz sur l'évolution et les mythes du moteur de recherche Yandex en SEO.
Techniques SEO 2016 : entités de recherche, navigation à facettes, AJAX et au...Mathieu Gheerbrant
Les techniques d'UX sont parfois en opposition avec le SEO : Lazy-loading, AJAX, navigation à facettes... sans parler des évolutions importantes comme le HTTP/2.
D'autre part, les techniques modernes telles que les entités de recherche sont le point d'orgue de la pertinence et il est indispensable aujourd'hui de les maitriser. Quelques explications dans ce document vous permettront de les appréhender avec plus de facilité.
Voici quelques éléments de réponse, survolés, mais qui vous aideront à démarrer :)
Le baromètre des décideurs B2B par Enterprise@iProspect et Infopro digitaliProspect France
Enterprise@iProspect et Infopro Digital lancent Le baromètre des décideurs B2B, un nouveau rendez-vous semestriel pour tout comprendre du paysage B2B en un clin d’œil.
Peu évolué, en retard, reposant essentiellement sur des pratiques à l’ancienne… le marketing B2B est souvent affublé de nombreux préjugés et clichés. Pour couper court aux idées reçues, Enterprise, agence spécialiste de la communication et du marketing B2B du réseau iProspect, et Infopro Digital, groupe media leader dans l’information professionnelle, les leads BtoB et les services professionnels en France, ont décidé de dresser un état des lieux concret des pratiques réelles du marketing B2B en interrogeant directement les principaux intéressés : les dirigeants et décisionnaires B2B.
Entre le 11 et le 24 octobre derniers, 275 décideurs B2B ont ainsi été interrogés en ligne pour faire le point sur leurs pratiques marketing et mettre en avant les tendances et évolutions du secteur.
Connecting the story - THE FIRST GLOBAL STUDY OF NEWS CONSUMPTION ACROSS MULT...Merlien Institute
Presented by Joe Hall, Senior Business Insights Manager, BBC
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This document discusses the challenges facing print newspapers and the opportunities presented by digital and mobile platforms. It notes that while print still accounts for most newspaper revenue, online advertising will soon surpass print. Younger audiences now get their news primarily through digital means. The document advocates designing content and experiences for specific audiences, devices, and the mobile environment. It argues that embracing these new technologies and platforms presents newspapers a chance for a new start with audiences looking for curated content on their own terms.
The document discusses the results of a study into the news consumption patterns of young Indian adults aged 18-30. It finds that while traditional media is losing popularity, digital media is bringing young people back to news through different distribution platforms. Traditional notions that young people don't care about news are wrong - the genres of news consumed vary and include entertainment, sports, international and business news. Young adults prefer accessing news online for convenience and on platforms like laptops and smartphones. While new devices are popular for news, television remains the most enjoyable platform. The study provides insights into optimizing news delivery to this demographic across different media.
This survey of 1,000 US consumers found that:
1. Younger generations constantly use multiple devices at once and spend over 11 hours per day on devices, while older generations spend less time and are less likely to multitask.
2. Brand websites are important research sources but younger consumers also rely on social media and video, and are more likely to use mobile in stores.
3. Consumers find irrelevant, poorly designed content most frustrating and would abandon it, though many rate recent brand website experiences positively overall.
The Secret Life of Streamers: Devices, Content, Location , and Quality Digital Strategist
This document analyzes viewing habits and device usage for streaming video content. It finds that while TVs remain the dominant screen for long-form viewing at home, smartphones and tablets see significant usage both in and out of the home. Streaming viewing is fragmented across multiple devices, with the average home using 1.7 screens for streaming. Content completion rates remain high regardless of device or time of day.
SKOPOS for World Telemedia - Windmill of our Mindsskoposuk
This document discusses trends in mobile device usage and digital behavior. It highlights that 30% of internet users access the internet via mobile phones. Popular mobile activities include sending emails, downloading apps, using social media, listening to music, and making purchases. Convenience and being able to stay connected on the go are key advantages. Small screens and security concerns inhibit some mobile commerce. Navigation/maps, news, music and social media are most popular types of mobile content.
The document discusses the increasing importance and prevalence of smartphones. Some key points:
- Smartphones now surpass feature phones as the top device type acquired by consumers in several major markets.
- People spend over 2 hours per day on their smartphones, with most time spent on internet, social media, music, and games.
- Smartphone usage is characterized as "always on," with users feeling they cannot live without their device and checking it every 10 minutes.
- Tablets are also growing rapidly in popularity and account for the majority of traffic to newspaper websites in the evenings, while smartphones see more consistent usage throughout the day.
The State of Content: Rules of Engagement 2016blaiq
Consumers are increasingly multiscreening, using an average of 5 devices and 10 services globally. On average, 83% of global consumers report multiscreening using 2.23 devices simultaneously. While most feel positive emotions from multiscreening like being entertained, connected, and productive, nearly half also feel distracted by it. As attention spans shrink, 59% prefer beautifully designed content over simple content, even with limited time. Display quality and overall design are most important to consumers' content experience. Content needs to be optimized for multiscreening to engage today's distracted, multi-device audiences.
The document discusses the results of a study on consumer content engagement habits. Some key findings include:
- Consumers are increasingly multitasking across multiple devices, averaging use of 2.23 devices simultaneously.
- Nearly half report feeling distracted by multitasking, though most also feel entertained and connected by it.
- 59% prefer beautifully designed content even with limited time, prioritizing display quality in their experiences.
- 89% will stop engaging or switch devices if content is too long or fails to meet expectations of display.
- Entertainment and humor are seen as ways for brands to better connect with consumers, though few rate brand content as entertaining currently.
Consumers are increasingly multiscreening, using an average of 5 devices and 10 services globally. On average, 83% of consumers report multiscreening using 2.23 devices simultaneously. While most feel entertained, connected and productive while multiscreening, nearly half also feel distracted by it. As attention spans shrink, consumers prefer beautifully designed content even when short on time. Display quality and overall design are most important for content experience. Content needs to be optimized for multiscreen consumption given these multitasking behaviors and expectations.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
Étude Google : le multi-écran au Canada / the multiscreen canadian researchGeeks and Com'
This document discusses the growing trend of multi-screening behavior among consumers in Canada. Some key points:
- Multi-screening, or using multiple devices simultaneously, is pervasive among smartphone users and will likely continue growing as smartphone and tablet penetration increases.
- While the chosen device depends on context, communications, search, and media consumption are consistent uses across devices.
- Most media time is spent interacting with screens - computers, smartphones, tablets, and TVs. Simultaneous device use is common and often involves multi-tasking across spontaneous or unplanned activities.
- Smartphones play a critical role in online shopping, with many users beginning product research on their phone and continuing the process across other
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
Creative And Comms Strategies For 3 Screens Iaa PresentationAlexandra Tohme
This document discusses strategies for connecting narratives across multiple screens. It begins with an agenda covering audience measurement, storytelling case studies of Avengers and Batman, and partnerships. It then covers CNN and Middle Eastern news consumption, personalization, sponsored content examples, the viral Why So Serious? marketing campaign for The Dark Knight, the HP Photon engine, mobile news applications, and designing experiences across devices rather than for a single device. The key themes are measuring audiences, telling stories across platforms, content partnerships, and creating consistent brand experiences.
This document discusses the key findings of Deloitte's eighth annual Digital Democracy Survey. Some of the main highlights include:
- Over one-third of US consumers own a smartphone, tablet, and laptop, qualifying them as "Digital Omnivores". Women now account for 45% of this group.
- Renting digital content is preferred over purchasing 3:1. Interest in streaming content has almost doubled in the last year.
- 86% of consumers multitask while watching TV, such as browsing the web or using social media. However, less than one-quarter of multitasking is directly related to the TV program.
- Nearly a quarter of gaming time is now spent
Deloitte’s Digital Democracy Survey: A multi-generational view of consumer technology, media and telecom trends
Now in its eighth year, the survey offers insights, grounded in data, into how U.S. consumers are using technology to engage with content and each other, how trends have shifted over time, and what consumer preferences might be in the future.
Learn more - http://www.deloitte.com/us/tmttrends
#TMTtrends
1) The document discusses a 2nd screen mobile app called ESPN InPlay that was created for the 2012 US Open Tennis Tournament.
2) The app allowed users to interact with real-time trivia questions, view social media comments from Twitter and Facebook, and participate in predictive polling as matches were happening.
3) Users could login via Facebook, participate in leaderboards and contests for prizes, and view historical trivia about matches. The app was designed to increase audience engagement across screens.
2. we talked to people
BBC and non-BBC
users from
countries
• upscale news consumers
• owners of at least 3 out of 4
TV LAPTOP/ TABLET SMARTPHONE
DESKTOP
2
4. STAYING IN TOUCH WITH
GLOBAL NEWS
globally,
agree that it’s important to
stay in touch with what’s
going on in the world
Top 25% income earners Global Web index wave 7 2012 Sample : 947,472,000/ 15,312
Q: Below are a number of statements on your outlook on the world. Please indicate the extent to which you agree or disagree with
each one: „It is important to stay in touch with what is going on in the world‟. 4% disagree.
4
5. STAYING IN TOUCH WITH
GLOBAL NEWS
Q: How many hours a day do you spend consuming the news?
Base: 3195 (excluding those in India)
5
6. NATIONAL AND INTERNATIONAL
NEWS OF EQUAL IMPORTANCE
National news 84%
International news 82%
General news 79%
Local news 79%
Financial/Business news 61%
Sports news 56%
Arts/Entertainment news 43%
Q: Which of the following types of news are you interested in? Base: 3610
6
8. THEY KNOW WHAT
THEY WANT – THE
QUESTION IS HOW
DO THEY GET IT?
two
thirds
use different devices
for different ways of
consuming news
Q: Below are listed some statements which describe why people use different
devices or screens for news consumption. Please indicate to what extent you
agree with each of them. Base: 3610
8
9. SIZE MATTERS…
… but choice is more complicated than simply screen size
occasions and settings
purpose / intention
time of the day
daily routines
intensity of consumption
people around
type of news
9
10. ROLLING NEWS:
ALWAYS CONNECTED
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Q: For each device you have access to, please tell me, for a typical 24-hour period, when you would use it to access the news or
consume the news during the week? (Base: Tablet users) Base: 2014
10
11. WE ONLINE, BUT WE STILL TV
news consumption
Q: What percentage of your news consumption time would you say you spend on each screen/device on a typical weekday and weekend
day? Base:3610 Q: Thinking briefly about your total usage of different screens and devices, including both news and non news activities,
what percentage of your consumption do you spend on each screen/device on a typical weekday and weekend day? Base: 3610
11
12. …AND USAGE IS EXPECTED TO GROW
using TV more than expect to use TV more
five years ago in next five years
increase in TV
consumption in last two
years across Europe
Q: How much do you use each device for consuming news today, compare to 5 years ago? Base: 3522
Q: And how do you see this changing in the next 5 years? Base: 3522
12
13. CURATED CONSUMPTION…
over half describe higher than laptop
news consumption as
“in depth” on TV higher than tablet
Considered analysis is the main
reason for 1 in 10 choosing TV higher than
smartphone
“It gives more detail and
I don’t have to search”
Q: How would you describe the way you consume news on each device? Base: 3522
Q: You chose TV as you one and only news device, why is this? Base: 437
13
14. DEEPER ENGAGEMENT
use TV first to check a
breaking news story
TV inspires then turn to online to
deeper research get more information
to confirm the story
of viewers have used
the website of the
channel they are
watching (51% the
website of a different
news provider) to get
more information
Q: Imagine a momentous news day, or a huge news story that you are interested in. Which device would you turn to first to check
on the breaking news? Base: 3610. Q: Where would you go afterwards to confirm / check on the news story? Base: 3610
Q: While consuming the news on TV, do you ever use another device or screen at the same time? And what are you using each
device for? (Base: People who use the TV for news consumption) Base: 3610
14
15. BIG SCREEN & SOCIAL
say there will always
be a TV–style screen
for shared news
number one reason for consumption
using TV size of screen
3x more likely to watch news
on TV with other people
than accessing news on
any other device
Q: You chose TV as you one and only News device, why is this? Base: 437. Q: How would you describe the way you
consume news on each device? Base:3522. Q: How much do you agree with the following items? „ There will always be a
TV style screen for shared news consumption‟ Base: 3610
15
16. IF YOU ONLY CHOSE ONE
DEVICE FOR NEWS
Q: If you could only use one of these devices to consume news, which one would it be? Base: 3610
16
17. IN DEPTH RESEARCH
laptop is used more than TV
more than any
other device for more than smartphone
in-depth research
more than tablet
cite choice/control “By using a laptop I get to
as the main reason scan news as well as watch
detailed news with research at
my own convenience”
Q: How would you describe the way you consume news on each device? Base: 3610
Q: You chose Laptop as you one and only news device, why is this? Base: 555
17
18. TAKE TABLETS FOR
MULTIPLYING EFFECT
tablet user
I use TV more than
I did five years ago
non tablet user
Q: How much do you use each device for consuming the news today, compared to 5 years
ago? Base: Tablet users: 2014 / Non Tablet users: 1596
18
19. TABLETS AUGMENT TV
tablet users
23% 1%
1
In the next non tablet users
five years I
will use TV… 19% 10%
…much more
…a bit more
Q: And how do you see this changing in the next 5 years? Base Tablet users: 2014 / non tablet users: 1596
19
20. SHARED BELIEFS
compared to non tablet users
more likely to discuss
tablet users are stories on blogs
sharers – but
credibility drives more likely to share
sharing news stories on social
networks
more likely to share
news stories once they
have checked it on a
professional news
organisation
Q: How much do you agree with the following items? Base: Tablet users: 2014. Non base:
1596
20
21. A CHEEKY PEEK
more than any other device
smartphones
used mainly of consumers state
portability/ability to access any
for reading where and at any time as key
headlines, reason for using smartphone
quick checks
and skimming of consumers who state smartphone
would be their only device attribute
ease of use/speed of access – the
biggest reason after portability
Q: How would you describe the way you consume news on each device? Base: 3610
Q: You chose smartphone as your one and only news device, why is this? Base: 485
21
22. MOBILE HAS NO UNWANTED SIDE
EFFECTS FROM TABLETS
0.35
0.3
NON
0.25
TABLET
USERS
0.2
0.15
TABLET
USERS 0.1
0.05
0
Q: For each device you have access to, please tell me, for a typical 24-hour period, when you would use it to access the
news or consume the news during the week? Base: Tablet users: 2014 / Non Tablet users: 1596
22
23. ATTENTION LEVELS ON MOBILE
DEVICES SURPRISINGLY HIGH
Q: For each of the following actions, how much attention do you pay to them while doing
so? (1 – „Paying very little attention‟ to 5 – „Paying full attention‟)
23
24. EVERY SCREEN HAS A PLACE
“Typically I get the impulse from the TV. For digging
constant companion
deeper into it I would use the tablet/PC when it is
something quick. When it is a bigger story I will search for
gateway to the world
details on the PC. And mostly only when I am on the go I
use the smartphone for following news”
off the beaten track
has it all? but not easy to search
24
26. WHERE DO YOU EXPECT TO
SEE ADVERTISING?
Q: Which type of advertising would you expect to see on each device? (Base: 3522/3504/3314/2014)
26
27. AND HOW MUCH ACROSS
EACH DEVICE?
time spent on each device ad spread across device
10% 15%
18% 14%
29% 24%
42% 47%
WEEKDAY CONSUMER VIEW
Q: What percentage of your news consumption time would you say you spend on each screen/device on a
typical weekday and weekend day? Base: 3610
Q: Out of every 10 adverts: 5 appear on TV, 3 on laptop/ PC/ desktop, 1 on smartphone and 1 on tablet. If you
could control the adverts' place, how many adverts would you put on each device? Base: 3610
27
28. FUTURE PERFECT
The optimal media plan should look like this…
Q: What percentage of your news consumption time would you say you spend on each screen/device on a
typical weekday and weekend day? Base: 3610
Q: Out of every 10 adverts: 5 appear on TV, 3 on laptop/ PC/ desktop, 1 on smartphone and 1 on tablet. If you
could control the adverts' place, how many adverts would you put on each device? Base: 3610
28
29. ALL DEVICES TRIGGER
RESPONSES IN ADVERTISING
1 in 4 responded to desktop ad
in last 4 weeks
over 1 in 5 responding to TV ad
in last 4 weeks
1 in 7 have responded
to mobile or tablet in
the last 4 weeks
Q: For each of the following phrases, please answer each of the following questions which
relate to advertising. Base: 3610
29
30. ADS ON TV PROMPT SECOND
SCREEN PURCHASING
Whilst watching the news NET score laptop/PC/
on TV I would also… (any devices used) desktop
smartphone tablet
… search for more
information on a product/ 56% 40% 22% 32%
service advertised
…purchase a
product/service I saw 51% 40% 15% 24%
advertised
Q: While consuming the news on TV, do you ever use another device
or screen at the same time? And what are you using each device for?
(Base: People who use the TV for news consumption: 3522)
30
31. SUMMARY
• News is an addiction – 81% globally agreeing it’s important and an average of
3½ hours a day spent consuming
• Screen selection is driven by size of screen but it’s not the only reason:
- TV creates inspiration and it’s curated content has lots of detail but may not give the consumer all
the answers
- Laptop / desktop is about digging deeper, having control, the opportunity to go off the beaten track
- Tablet is your gateway to the world, after being inspired by TV it is the perfect second screen.
Tablet ownership is increasing TV news consumption
- Smartphone is your constant companion it’s about immediacy - used for skimming headlines and
getting quick fixes
• No single screen is dominant content is accessed continually across the devices
• Consumers expect advertising across all screens with 29% of ads expected to
be on tablet and mobile
31