The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)

1. Welcome to LavaCon 2012
The Conference on Digital Media and Content Strategies
October 7-9, 2012 | Portland, OR #LAVACON Photo by Rachel Houghton

2. What is LavaCon?
Where did the name come from?

3. Past LavaCon locations
Where have previous events taken place?

4. Who attends LavaCon?
How has the audience changed over the years?

5. Location, location, location
Where does our audience hail from?

6. What’s on the roster today?
Meals, special events, after hours activities

7. Housekeeping items
Restrooms, breaks, emergencies, internet

8. Tweeting to your tweeps?
The hashtag for this event is #LAVACON

9. Diamond Sponsor
Stop by the Adobe booth to see what’s new

10. Platinum Sponsors
Support our sponsors - stop by their booths

11. State of the Industry Report
We’re not in Kansas anymore, Toto.

12. What is LavaCon?
Where did the name come from?

13. Let’s start with
some statistics

14. wireless
Wireless changes households
everything
South Korea 80%
United Kingdom 73%
Germany 72%
France 72%
Japan 68%
Canada 68%
Italy 62%
United States 61%
Spain 57%
Australia 54%
Czech Republic 32%
Mexico 32%
Poland 28%
Russia 23%
China 22%
Brazil 21%
Source: Strategy Analytics Connected Home Devices, April 2012
India 3%

15. The mobile phone is the primary access point to the internet
for many. In the US, mobile internet access is more common
among some demographic groups.
75%+ of world population has access to a mobile telephone
Mobile is Exploding!
International Telecommunications Union 2011 ICT Facts and Figures

16. Smartphones are fast-replacing mobile handsets.
In the US and UK, more than 50% of
mobile subscribers own one.
Estimated world population at 11:50am on Oct 2, 2012
7,043,062,340
5,282,296,755 people on Earth have access to mobile phone
US and World Clock Population Estimates Calculator AND International Telecommunications Union 2011 ICT Facts and Figures

17. 9,759 new human beings per hour
we’re experiencing a population explosion!
234,216
more people on Earth than 24 hours ago
US and World Clock Population Estimates Calculator

18. 107.4 million tablets
will be sold in 2012
Although Apple iPad commands 62.5% of sales wordwide,
tablets (and other device types) of all sizes are emerging.
Interestingly, they’re getting smaller.
Source: IDC via Business Today http://businesstoday.intoday.in/story/idc-ipad-sales-tablet-forecast/1/185506.html

19. Apple is expected to
launch smaller iPad
in November 2012
If the rumors are true (and usually, they are)
the announcement will be made October 17, 2012
with sales starting just in time for holiday shopping
Source ComputerWorld Magazine http://computerworld.co.nz/news.nsf/technology/apple-to-unveil-ipad-mini-oct-17-start-sales-nov-2-claims-report

20. as tablet size decreases ,
so too, does use of the
web
125
10” tablets page
Samsung Galaxy Tablet views
9” tablets 116
Apple iPad page
views
7” tablets 90
Amazon Kindle Fire page
views
5” tablets 79
Samsung Galaxy Note page
views
Source: comScore

21. Why the
decrease?
The smaller the content on the screen, the more frequent
tap errors and accidental activations. Users are more
successful when using sites optimized for mobile.
Repurposed designs from larger screen size devices
deliver terrible small screen experiences.
Source: Useit.com, Jakob Nielsen.

22. ebooks - 20% of all books sold this
other year are eBooks
trends
readers prefer to buy over borrow
(or steal) eBooks
booksellers are becoming
technology companies
corporate publishing is the new black: eBooks,
apps, and mobile web are the new products

23. What is the
solution?
a big trend in formatting involves focusing on
multi-device design
responsive * adaptive * content-centric

24. new specifications
The W3C is an international membership organization
where member organizations, full-time staff, and the
public work together in a painstakingly slow process
to develop web standards. HTML5 is a specification,
not a standard. Although you will hear tose words
used as synonyms, they are not.

25. living standards
The WHATWG is the Web Hypertext Application
Technology Working Group is a growing community
of people and organizations interested in evolving
the web. They aim to address what they believe is “an
apparent disregard for the needs of real-world
authors” by the W3C.

26. living standards
HTML5 is actually the latest rendition (a work in
progress, a moving target) of the “living standard”
known as HTML.

27. target: 2022
No, you can’t just take your time and wait for HTML5
to be finished. It’s not supposed to be completed -- the
final specification delivered -- until 2022.

28. resource diveintohtml5.info

29. resource html5test.com

30. new terminiology
tap errors, swipe, touch, tap, entry speed, exit speed,
multi-lingual search, multi-fingertouch, multi-device
layout pattern, fluid graphics, fluid proportion-based grids,
fluid tables, progressive enhancements, specifications,
fixed width layout, transcation-based
content, unobtrusive javascript, accidental activation,
data visualiztion, augmented reality, api, sdk

31. new terminiology
butt-dial
Refers to the accidental placement of a phone call
resulting from a smartphone being placed in a
pocket, pocketbook, napsack, handbag, or purse.
The recipient of the call typically hears random
background noise when they answer the phone.
If the caller remains unaware, the recipient will
sometimes ‘overhear‘ (or record) whatever is
happening in the caller’s vacinity for later
playback or social sharing.
Source: Anyone who has ever accidentally butt-dialed another person AND Wikipedia

32. new devices
too many to keep track of, actually.
nexflix video-on-demand service currently
supports 837 different mobile device
configurations...yes, you read that correctly...
837 different ones!

33. new standards
EPUB is a distribution and interchange format
standard for digital publications -- based on existing
web standards like XHTML, CSS, SVG and others.

34. technical communication
sharing documentation & training content
17%
83%
YES
NO

35. technical communication
sharing documentation & training content
17%
83%
YES
NO

36. technical communication
sharing documentation & training content
17%
83%
YES
NO