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One system two homepages re imagining suny.edu
This document summarizes the redesign of the SUNY website led by mStoner and TerminalFour. It outlines: 1. The roles of each partner in the redesign - with mStoner focusing on strategy, information architecture, and content, and TerminalFour on implementation, testing, and support. 2. The core goals of telling SUNY's story more compellingly, raising its brand profile, and showcasing what it offers to internal and external audiences. 3. The solution of building two home pages - SUNY.edu for prospective students and external audiences, and System.SUNY.edu for staff and administrators. 4. The challenges of conveying SUNY's impact
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One system two homepages re imagining suny.edu
- 1. mStoner RE-IMAGINING SUNY.EDU Thursday, 4June 2015 Presented by: David Belsky, Director of Marketing & Creative Services, SUNY Taras Kufel, Web Design & Content Manager, SUNY Fran Zablocki, Strategist, mStoner
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- 3. mm MSTONERâS ROLE Strategy Information ArchitectureDevelopment Responsive HTML/CSS Development Usability Testing Content Development Analytics 3
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- 5. mm Bring it alltogether ⢠Formulate a Narrative ⢠Complete Implementation ⢠User training ⢠Create and Update Content SUNYâS ROLE 5
- 6. mm CORE GOALS 1. Tellthe SUNY story more compellingly 2. Raise the SUNY brand profile 3. Showcase the depth and breadth of what SUNY offers 4. Meet the needs of both internal and external audiences 6
- 7. m CHALLENGE BUILD A HOMEPAGE THAT MAKES A MILLION PEOPLE HAPPY 1
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- 9. mm 9 1stlargest state educationsystem in U.S.
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- 13. mm 13 Tons of prospective studentapplicants.
- 14. m SOLUTION BUILD TWO HOMEPAGES 1
- 15. mm SUNY.EDU for prospective studentsand external audiences. 15
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- 17. mm System.SUNY.EDU For staff &administrators 17
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- 19. m CHALLENGE CONVEY THE POSITIVEIMPACT THAT SUNY HAS ON THE WORLD 2
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- 23. m CHALLENGE MAKE KEY INFORMATIONAND TRANSACTIONS EASY TO USE 3
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- 25. mm We minimized thenumber of paths that users could take. We didnât want to overwhelm them, we wanted to present them with just the most important pieces of information and actions. 25
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- 27. mm SUNY.eduâs top navigationand content is meant to connect and lead into these actions. 27
- 28. m SOLUTION OFF-SCREEN AND HIDDENNAVIGATION INTERACTION 3
- 29. mm The âNow atSUNYâ drawer introduces off-screen, sidebar content as a companion to the parallax experience. 29
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- 31. mm The âSuper Footerâhouses a great deal of information, but keeps overall screen real estate minimal. 31
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- 33. mm It also providesfurther access to user tasks and actions of value. 33
- 34. m CHALLENGE ALLOW SHARED DATAAND ASSETS ACROSS SUNY 4
- 35. m SOLUTION A COHESIVE BACKEND DATA ECOSYSTEM 4
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- 40. m OPEN SUNY ⨠(FutureT4 implementation)
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- 43. mm By using ashared data structure and TERMINALFOUR back-end, all four sites can share and publish from the same asset pool. This includes news stories, data points, photography, media and search results. 43
- 44. mm Content can becreated once and used many times across sites for efficiency and consistency. 44
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- 47. mm Predictive content strategywas used to introduce related stories and articles on the Features Page template. This behavior emulates modern online newsroom best practices. 47
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- 50. m CHALLENGE CHANGE CONTENT DEVELOPMENT STRATEGYFOR AN ON-THE-GO WORLD 5
- 51. m SOLUTION ANALYZE CONTENT FORAUDIENCES AND TASKS 5
- 52. mm Analytics is yourfriend. 52 Know who youâre talking to and what you want to say.
- 53. mm Develop content thatcould build our reach through our existing strengths. 53
- 54. mm Renew focus ondaily blog output to ⨠connect users to tasks on SUNY websites. 54 Apply to SUNY Do Business with SUNY Work for SUNY Conduct Research with SUNY
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- 61. mm âIâm most proudthat we rolled out a result that really reflected so many peopleâs input and ideas, yet still presented one, unified State University. We are 64 campuses strong, but there is no question at SUNY.edu that we are one system.â David Belsky Director of marketing and creative services at SUNY 61
- 62. m Further Resources mStoner BlogPosts on the project. SUNY.edu case study.
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