Adam Guy, Compete's General Manager of its Telecom & Media practice, presented this deck at CES 2008 in Las Vegas. The topic was how open access initiatives will affect the wireless and consumer electronics spaces in the future.
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Mobile Networks: Responding To Public Concern with Good Policy and Communicat...jrowley_ie
Presentation at First West African Conference on EMF Exposure and Health:
“HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA”
, Lagos, Nigeria, 27-28 June 2012
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
Leveraging digital insights via mobile channels
Joanna Jen - Director, Kantar Digital - Kantar
Rolfe Swinton - Co-Founder & Director - Lumi Mobile
Covering the evolution of market research – why mobile now? Consumer and digital insights.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
There will be more change in the next 10 years than there has been in the previous 100. This paper describes these expected foundational shifts and explains how we can manage them to our advantage.
In their latest discussion presentation "Winning the Game", Geoff Hollingworth, Ericsson North America Evangelist, in collaboration with Jason Hoffman, founder and CTO of Joyent, discuss what these changes will mean for devices, the cloud and the network.
This interactive presentation is supported by 8 videos. It describes the foundational changes that will occur across industries and networks, and attempts to explain how we can manage them to our advantage. The target audience of this paper is those who are involved in planning, building and profitably operating digital networks.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Mobile Networks: Responding To Public Concern with Good Policy and Communicat...jrowley_ie
Presentation at First West African Conference on EMF Exposure and Health:
“HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA”
, Lagos, Nigeria, 27-28 June 2012
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
Leveraging digital insights via mobile channels
Joanna Jen - Director, Kantar Digital - Kantar
Rolfe Swinton - Co-Founder & Director - Lumi Mobile
Covering the evolution of market research – why mobile now? Consumer and digital insights.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
There will be more change in the next 10 years than there has been in the previous 100. This paper describes these expected foundational shifts and explains how we can manage them to our advantage.
In their latest discussion presentation "Winning the Game", Geoff Hollingworth, Ericsson North America Evangelist, in collaboration with Jason Hoffman, founder and CTO of Joyent, discuss what these changes will mean for devices, the cloud and the network.
This interactive presentation is supported by 8 videos. It describes the foundational changes that will occur across industries and networks, and attempts to explain how we can manage them to our advantage. The target audience of this paper is those who are involved in planning, building and profitably operating digital networks.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
The 2011 Accenture Video-Over-Internet Consumer Usage Survey results give companies a look not only at current trends, but also at where those trends are leading, in terms of both video viewing habits and where revenue growth is most likely to occur:
Although the television still dominates consumers’ viewing preferences (at 92 percent), the diversity of electronic devices that consumers use to view video is evenly divided: 75 percent of respondents use a desktop computer, 72 percent use a laptop and 63 percent use mobile devices to access content. These results suggest a ‘form factor’ challenge when it comes to mobile video viewing. With broad access to video across devices with large screens, mobile video viewing will rarely be the first choice among many consumers.
Watching video on non-traditional devices is trending upward. In the past year, viewing increased on laptops (35 percent), desktops (28 percent) and Internet-enabled TVs (26 percent). These trends were seen across all age groups. Growth percentages for most devices were nearly identical for the 25-to-34 year old and 18-to-24 year old age groups.
The myriad of content delivery choices available in the digital world has also changed the nature of the entire viewing experience, including traditional TV watching. There is no longer a single delivery channel or device that receives the uninterrupted attention of viewers. Of those surveyed, 81 percent said they multi-task with other devices while watching TV. Nearly half (48 percent) use a laptop while watching, 41 percent use a mobile device and 28 percent use a desktop computer.
When it comes to choosing their favorite Internet/broadband TV features and functions, the largest number of respondents (40 percent) pointed to catch-up TV, which enables them to watch content that they may have missed. Only 14 percent of respondents wish to surf the Web on their televisions and only 11 percent desire interactive and social networking functionality.
Although consumers are viewing video on multiple devices, quality rules the day when they consider selecting new services. 48 percent identified clarity of picture and speed of content delivery as the most important technical features they look for in an Internet video service. This proportion was statistically consistent across all age groups. High-definition viewing was a distant second, at 27 percent.
Integrating SMS Into Your Cross-Channel Messaging StrategyWaterfall Mobile
Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including:
- Best practices and examples of effective SMS integration with email
- Required standards for successful testing of integrated SMS
Webinar | Wi-Fi for IoT: How Home Networking is Changing the Smart HomeCirrent
In this webcast, Rob Conant, CEO of Cirrent; Scott Boyarsky, Vice President, Digital Home Products, Comcast; and Patrice Samuels, Senior Analyst at Parks Associates, address current consumer trends with Wi-Fi use, short-term and long-term changes occurring in home Wi-Fi, and how IoT players can leverage Wi-Fi to their advantage.
Currently, over 75% of U.S. broadband households use Wi-Fi for connectivity in the home. Wi-Fi has become ubiquitous in consumers’ lives, and its usage continues to rise. As a result, the vast majority of consumer solutions interact with Wi-Fi solutions on some level, which puts pressure on companies active in the IoT to optimize their solution for a Wi-Fi environment.
As whole-home Wi-Fi mesh solutions roll out, people are managing their networks through their devices, and network operators are playing a bigger role in deploying and promoting Wi-Fi both in and outside the home. As consumers and their devices move through different Wi-Fi networks, IoT solutions need to maintain the quality of service while ensuring user security and privacy.
Companies building home entertainment, smart home, and IoT products can address these near-term challenges like ease of use and security now, which will also position them to take advantage of increasing Wi-Fi coverage, enhanced network security, and improved interoperability.
Key Takeaways:
• Consumer Wi-Fi trends
• Network considerations for smart home products
• How products will be managed on the network
• Connected home products likely to reach mass adoption level first
• Impact on the home network and the future of connectivity in the home
Speakers share strategies for product companies to get near-term benefits and long-term alignment:
Scott Boyarsky, Vice President, Digital Home Products (IOT, WiFi, Automation, AI, Broadband, HSD, Home Security), Comcast
Rob Conant, CEO, Cirrent
Patrice Samuels, Senior Analyst, Parks Associates
The key challenging factor facing the wireless market today is the fact that there's not enough wireless capacity in densely populated areas. GE Critical Power offer Distributed Antenna System (DAS) & Small Cell Networks as the solution.
5 Steps to Competitive Intelligence SuccessCompete
Marketing without competitive intelligence is like hitting a pinata blindfolded. How would you know who you're competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?
This slide deck is part of a webinar that shows you how to get a leg-up on your online competition in five steps. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this resource will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.
Three Tools for Understanding Ad Reach: Did my display campaign reach anybody...Compete
As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of Marketing, will review multiple techniques for tracking advertising reach and identify gaps in these systems. In addition, they’ll show how Compete’s Ad R/F™ product can help you optimize your display campaigns for maximum effectiveness.
3 Tools for Targeting Your Display AdvertisingCompete
What tools media planners have at their disposal today.
How to advance beyond broad, demo-based media planning by using a map of 2 million consumers’ online behavior.
A demonstration of the Compete Media Planner.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Compete's CES Presentation on Open Access: January 2008
1. Market Openness
The New Era for the Wireless Industry
adam guy
general manager – telecommunications and media
compete, inc.
aguy@compete.com
2. Goals
• Introduce Compete, Inc. and recent
developments in Market Openness
• Understand consumers’ demand for openness
– In relation to their wireless experience
– In relation to their experience with traditionally non-
wireless (cellular) consumer electronics
• Review a summary of findings
3. Compete’s Approach
Compete leverages its online consumer database to study
behaviors, profiles and attitudes
• 2 MM consumers representative of
the US online marketplace
• 80 million page views per day
• 100 terabytes of data
• 360-degree view of consumers
4. In brief
• In 2007, the Wireless Industry moved toward market openness
• The industry is reeling, but consumers are unaware of this movement
• Wireless shoppers don’t want more devices, services or applications,
and those that do are unaware of all that is available
– Wireless shoppers say it is increasingly difficult to find the right wireless
product
– Price and customer service are more important than the flexibility offered by
open access
– Carriers can win in this market by outsourcing the development of new
services and focusing on marketing the most profitable services
• Shoppers for other CE devices are ready for connectivity
– Laptop and GPS shoppers want to connect these devices the most
– Shoppers are willing to pay a premium for connected devices and for
connectivity services
5. In 2007, the Wireless Industry moved toward market
openness
• For 10 years, the developer community has been asking U.S. carriers to open their networks; in
2007, it started to happen
Jun ‘07 Aug ‘07 Nov ‘07 Dec ‘08
iPhone Sprint announced Google announced the Open AT&T clarified its
launched the XOHM brand Handset Alliance to develop legacy position toward
for its WiMax effort phones based on the Android open access
platform
Jun ‘07 Oct ‘07 Nov ‘07 Jan ‘08
T-Mobile launched Apple announced SDK VZW announced its 700 MHz Auction
@Home service for iPhone & in Open Access with open access
that integrates cell France, unlocked network strategy requirements
phones with Wi-Fi iPhone
6. Unanswered Questions
• What is Open Access and how will it work?
• What does this movement mean for consumers?
• What does it mean for the wireless industry?
• What does it mean for traditionally non-wireless (in the
cellular sense) CE players?
7. Research Methodology
• Analyzed U.S. consumer electronics online shopping behavior from Compete’s 2MM user
panel
• Targeted survey to recent (2007) online shoppers of portable and connectible CE
devices:
– Wireless / cellular phones
– Laptop / notebook computers
– Digital audio / video players
– Satellite / high definition radios
– Navigation / GPS devices
– Digital camera / camcorders
– Video game systems
• All survey findings are representative of the population of U.S. online shoppers of each
product, not the consumer market as a whole; results should not be projected to
represent the entire consumer market
• All findings are based on what consumers say relative to their existing experience;
Consumer behavior and attitudes can and will change as open access takes shape
8. Consumer Demand for Open Access
• Wireless Experience
• Other Consumer Electronics
9. Consumers don’t know much about the market
openness movement
• Other than iPhone, consumer report low levels of “aided” awareness of open access
developments
What is your level of awareness with each of the following?
(Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007, N=881)
Sprint’s XOHM WiMax Products* 88% 9% 3%
Google’s “Android” Platform* 85% 12% 3%
Amazon’s “Kindle” device* 81% 11% 8%
The Govt’s 700MHz Wireless Spectrum Auction* 79% 14% 7%
Facebook's Opening to Developers* 77% 15% 8%
VZW's Open Access Announcment* 63% 25% 12%
Halo 3 Launch (X-Box)* 32% 27% 41%
*Answer choices are
truncated to make them fit The Gov't's Transition from Analog to Digital TV* 18% 28% 55%
on this slide; respondents
were given more detailed
Apple's iPhone Launch* 7% 22% 71%
explanations / definitions in
the actual survey
0% 20% 40% 60% 80% 100%
I’m not aware of this at all I’ve heard about this, but I’m not sure what it means I’m familiar with what this means
10. There are enough wireless products in the market
• More so than those of other CE devices, wireless shoppers feel that there are enough, and in
some cases, too many products from which to choose
When you were shopping for each of the following in the past 12 months, did you think there
were not enough products, just enough products or too many products available to find the
right one for you? (Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007)
Wireless / cellular phone* (N=604) 9% 45% 46%
Digital camera / camcorder* (N=435) 5% 55% 40%
Laptop / notebook computer* (N=366) 7% 63% 30%
Digital audio / video player* (N=366) 7% 67% 26%
Navigation / GPS systems* (N=215) 10% 67% 23%
*Answer choices are Portable video game system* (N=194) 11% 72% 17%
truncated to make them fit
on this slide; respondents Satellite / high definition radio* (N=107) 33% 60% 7%
were given more detailed
explanations / definitions in
the actual survey 0% 20% 40% 60% 80% 100%
Not enough* Just Enough* Too Many*
11. It’s gotten harder to shop for wireless products …
• The abundant selection of products and services is making it more difficult to find the right
product
In the past 2 years, would you say it has gotten easier or harder for a consumer like yourself to
find the right product for each of the following categories?
(Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007)
Wireless / cellular phone (N=604) 20% 19% 29% 20% 12%
Digital camera / camcorder (N=435) 23% 21% 29% 17% 10%
Navigation / GPS systems* (N=215) 27% 25% 23% 17% 8%
Digital audio / video player* (N=366) 28% 20% 29% 16% 7%
Laptop / notebook computer (N=366) 26% 22% 29% 15% 7%
*Answer choices are
truncated to make them fit Portable video game system* (N=194) 27% 18% 36% 10% 10%
on this slide; respondents
were given more detailed
Satellite / high definition radio* (N=107) 26% 22% 38% 8% 5%
explanations / definitions in
the actual survey
0% 20% 40% 60% 80% 100%
1 (Easier) 2 3 (No Difference) 4 5 (Harder)
12. … and it shows in consumer shopping intensity
• More so than those of other CE devices, wireless shoppers feel that there are enough, and in
some cases, too many products from which to choose
Prospect Shopping Intensity
(Average Monthly Prospect Pageviews per Unique Visitor on Tier-1 Carrier Websites, 2003-2007)
16
14.5 14.9
13.5 13.7
12
12.3
8
4
0
2003 2004 2005 2006 2007
13. Consumers face increasingly complicated issues as
they seek the right wireless solution
New Platforms
New Brand Campaigns New Categories Of Services
MVNO brands here & gone New forms of unlimited calling
Disney Amp’d ESPN
14. While they report increasing difficulty, consumers are
shopping for more complicated products
• Growing interest in smartphones is driving consumers to have more difficulty finding the right
product
Smartphone/iPhone Interest
(Percentage of handsets researched online that are smartphones or the iPhone, Weekly, Jan 2006 –Nov 18 2007 )
40% iPhone
iPhone Launched
35% Announced
30%
25% Motorola Q Blackjack
20%
15%
10%
5%
0%
2/1 06
3/1 006
4/1 06
5/1 06
6/1 06
7/1 06
8/1 06
9/1 06
10 006
2/1 07
3/1 07
4/1 07
5/1 07
6/1 07
7/1 07
8/1 07
9/1 07
10 007
11 006
12 006
1/1 06
11 007
07
20
20
20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/20
/2
/2
/2
2
2
2
/1/
/1/
/1/
/1/
/1/
/
1/1
15. Consumers care more about price and customer
service than flexibility
• The appeal of open access devices and applications will be limited assuming that they are more
expensive (unsubsidized) and less supported by carriers
On a scale from 1-5 where 1 means not important at all and 5 means very important, how important
are each of the following aspects of a wireless/cellular phone to you?
(Asked of Recent Wireless Shoppers, December 2007)
6% 18% 75%
The ability to get aability to get afor a for a reasonable priceprice
The
phone phone reasonable (N=604)
The ability to call my service provider if I have a problem with my phone
9% 21% 69%
The ability to call my svc provider if I have a problem with my phone
(N=604)
The ability toThe ability to find the right phone for for(N=604)
find the right phone me me 13% 30% 56%
The ability to switchThe ability to switch service providers and keep my phone (N=604)
service providers and keep my phone 7% 7% 21% 22% 43%
The ability to insure my phonemy phone against loss ordamage (N=604)
The ability to insure against loss or damage 7% 13% 28% 21% 31%
The ability to access whatever content and applicationswantwant
The ability to access whatever content and applications I I (N=604) 8% 10% 25% 25% 31%
The ability to download any that I that I want for my phone
The ability to download any application application want for my phone (N=604) 15% 15% 27% 19% 23%
0% 20% 40% 60% 80% 100%
1 (Not at all Important) 2 3 4 5 (Very Important)
16. Wireless users say there are enough services and
content to meet their needs
Which of the following statements best represents how you feel about the selection of content
and services that your wireless / cell phone service provider offers?
(Asked of Wireless Users, December 2007,N=832)
Too little – There are
Too many – There are
not enough content
too many content and
and services options
services options to
to select from
select from
11%
30%
Just right
59%
17. Most of the additional services consumers want are
already available
• Consumers’ wanting of services that are already available indicates that there is a gap in
awareness or accessibility of these services
Are there any other services that you would like to If you could add one service or application that is
use your wireless/cell phone for that your service not currently available, what would it be?
provider does not currently offer? (Asked of Wireless Users Who Want more Apps / Services,
(Asked of Wireless Users, December 2007, N=832) December 2007, N=73)
Yes,Yes, 9%
9% Sample Open Ended Response
Categories
• GPS, navigation
• Internet
• Business applications
• Mobile payments
• TV
No, 91%
No, 91%
18. Services do not need strong user experiences to
achieve mass market adoption
Text and Picture Messaging represent examples of weak
experiences that achieved mass market adoption
• Text Messaging
– Requires triple tapping and has 160 character limits
– 41% of users regularly send text messages as a result of carrier
interoperability, viral marketing and American Idol
• Picture Messaging
– Has poor resolution and complicated interface
– 22% of users regularly send picture message as a result of free
camera phones and viral marketing
19. Most of the PC applications that consumers would
want on their phones are already available
If you could add one program or application from your personal computer to your wireless/cell phone, what
would it be?
(Asked of Wireless Users, December 2007, N=832)
Sample Open Ended Response Categories
Email
Video & Picture Address Book,
Sharing PIM
MSFT & Google Internet & Specific Sites
Applications Such As eBay
GPS / Navigation
20. Google’s success at driving the adoption of web
applications serves as a model for 3rd parties
• Google’s June user interface overhaul and marketing ignited traffic to Google Docs and
Spreadsheets
21. Consumer Demand for Open Access
• Wireless Experience
• Other Consumer Electronics
22. Methodology: Connectivity Descriptions
In order to gauge consumer demand for connecting CE devices, Compete asked recent
shoppers to respond to questions about the following connectivity scenarios:
Product Category Description
Laptop / notebook computer Browse the web and access email from anywhere (e.g., in the
car, on the train, etc.)
Portable digital audio / video Download music and video and sync play lists over the air
player
Portable satellite / high definition Sync with preferences and play lists from your PC over the air
radio
Navigation / GPS system Update map information without buying a CD, sync your contact
information over the air so you don’t have to manually input
addresses
Digital camera / camcorder Send or upload pictures and videos from anywhere
Portable video game system Upload scores and interact with other players over the Internet
23. Laptop & GPS shoppers are the most interested in
connectivity
On a scale from 1-5 where 1 means not interested at all and 5 means very interested, how interested would you be
in having each of the following products connect to the Internet if it enabled you to do the following things with
each? (Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007)
Laptop / notebook
13% 19% 63%
computer (N=366)
Navigation / GPS systems*
18% 22% 54%
(N=215)
Digital camera / camcorder
5% 10% 23% 25% 37%
(N=435)
Digital audio / video player*
12% 13% 27% 15% 33%
(N=366)
*Answer choices are
truncated to make them fit
Satellite / high definition
on this slide; respondents 11% 12% 27% 22% 27%
were given more detailed radio* (N=107)
explanations / definitions in
the actual survey
0% 20% 40% 60% 80% 100%
1 (Not Interested at All ) 2 3 4 5 (Very Interested)
24. Laptop & GPS shoppers are the most willing to
spend more on their device for connectivity
On top of the actual price of the product, what is the most amount of money that you would spend at the time of
purchase to ensure connectivity to the Internet for each product?
(Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007)
Laptop / notebook computer (N=366) 11% 23% 29% 36%
Navigation / GPS systems* (N=215) 15% 33% 23% 28%
Digital camera / camcorder (N=435) 28% 28% 16% 28%
Portable video game system* (N=194) 33% 31% 10% 26%
*Answer choices are Digital audio / video player* (N=366) 25% 37% 15% 22%
truncated to make them fit
on this slide; respondents
were given more detailed Satellite / high definition radio* (N=107) 28% 34% 21% 18%
explanations / definitions in
the actual survey
0% 20% 40% 60% 80% 100%
$0 $1 to $25 $26 to $50 More than $50
25. Laptop and Satellite radio shoppers are the most
willing to pay additional service charges
What is the most amount of money that you would consider paying each month for this kind of Internet
connectivity for each product?
(Asked of Recent Shoppers of Each Consumer Electronics Category, December 2007)
Laptop / notebook computer (N=366) 11% 15% 22% 17% 36%
Satellite / high definition radio* (N=107) 34% 19% 16% 15% 17%
Navigation / GPS systems* (N=215) 28% 33% 18% 11% 10%
Portable video game system* (N=194) 45% 21% 20% 5% 9%
Digital audio / video player* (N=366) 32% 31% 20% 8% 9%
*Answer choices are
truncated to make them fit
on this slide; respondents Digital camera / camcorder (N=435) 41% 26% 19% 6% 8%
were given more detailed
explanations / definitions in
the actual survey 0% 20% 40% 60% 80% 100%
$0 $1 to $5 $6 to $10 $11 to $15 More than $15
26. There is an opportunity to upsell Laptop and GPS
buyers with a connectivity solution
• Laptop and GPS shoppers are less likely to be concurrently in-market for a cellular plan, so
there may be a higher probability of upselling them “connectivity” with their laptop or GPS
Percentage of online shoppers of each category of consumer electronics products also
shopping for cell phones in the same month
(Projected from Compete’s 2M consumer online panel, July – December, 2007)
25%
19.7% 19.6%
20%
17.4% 17.1%
15.8%
14.3%
15%
10%
*Answer choices are
truncated to make them fit 5%
on this slide; respondents
were given more detailed
explanations / definitions in 0%
the actual survey
Digital camera / Portable video Portable satellite Portable digital Navigation / GPS Laptop /
camcorder game system / high definition audio / video system notebook
radio player computer
27. In brief
• In 2007, the Wireless Industry moved toward market openness
• The industry is reeling, but consumers are unaware of this movement
• Wireless shoppers don’t want more devices, services or applications,
and those that do are unaware of all that is available
– Wireless shoppers say it is increasingly difficult to find the right wireless
product
– Price and service are more important than the flexibility offered by open
access
– Carriers can win in this market by outsourcing the development of new
services and focusing on marketing the most profitable services
• Shoppers for other CE devices are ready for connectivity
– Laptop and GPS shoppers want to connect these devices the most
– Shoppers are willing to pay a premium for connected devices and for
connectivity services