The document discusses the changing landscape of TV viewing with the rise of connected TVs. It explores how connected TVs allow access to unlimited online content, challenging the traditional model of scheduled viewing. This has implications for how people discover and engage with content. Specifically, the main challenge is designing electronic program guides (EPGs) that can seamlessly integrate both passive lean-back discovery typical of TV viewing and active lean-forward discovery used online, allowing viewers to switch between the two modes easily. Successful EPGs of the future will need to bridge this gap between passive and active discovery.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
The key trends from CES 2012 included the continued growth of 3D TV technology, with passive 3D that doesn't require glasses showing promise. Smart TVs are becoming more intelligent and connected to other devices, allowing a more integrated experience across different platforms. Automakers are working to make driving more connected and enjoyable through concepts like Ford's Evos car. Competition in the ultraportable laptop market is increasing with many manufacturers introducing alternatives to the dominant MacBook Air. 3D printing technology is moving closer to consumers with products like Cubify that allow printing designs at home.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
HbbTV brings broadcast television and broadband internet together, allowing TV channels to provide interactive applications and additional content to viewers. It provides opportunities for innovative advertising formats while maintaining the simplicity and ease of use of traditional television. As an open standard supported by major hardware and software companies, HbbTV ensures compatibility across devices and distribution systems. Channels and manufacturers benefit from the flexibility of a universal solution rather than proprietary technologies.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
The key trends from CES 2012 included the continued growth of 3D TV technology, with passive 3D that doesn't require glasses showing promise. Smart TVs are becoming more intelligent and connected to other devices, allowing a more integrated experience across different platforms. Automakers are working to make driving more connected and enjoyable through concepts like Ford's Evos car. Competition in the ultraportable laptop market is increasing with many manufacturers introducing alternatives to the dominant MacBook Air. 3D printing technology is moving closer to consumers with products like Cubify that allow printing designs at home.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
HbbTV brings broadcast television and broadband internet together, allowing TV channels to provide interactive applications and additional content to viewers. It provides opportunities for innovative advertising formats while maintaining the simplicity and ease of use of traditional television. As an open standard supported by major hardware and software companies, HbbTV ensures compatibility across devices and distribution systems. Channels and manufacturers benefit from the flexibility of a universal solution rather than proprietary technologies.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
This document introduces WOR(l)D, a multi-million dollar company operating in over 100 countries. It discusses WOR(l)D's divisions in mobile technology, communication, advertising, and energy solutions. WOR(l)D is launching Power Clouds, which allows individuals to purchase solar panels and lease them to Power Clouds for a renewable 20-year period to generate income. The document also introduces Space, WOR(l)D's new line of wearable computers and a cloud-based media platform. It outlines WOR(l)D's compensation plan and product packages for individuals to become consultants.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
- Drive awareness and engagement for Assassin's Creed
franchise
- Distribute branded content and video across key social
platforms and applications
- Reach the young male demographic that is the core
gaming audience
Application:
Ubisoft partnered with Appssavvy to distribute exclusive
Assassin's Creed content and video across leading social
gaming applications. This included developing custom
integrations, promotions, and achievements.
Results:
- 831M estimated branded news feed impressions
- Increased awareness and consideration for Assassin's
Creed franchise
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
Do you dream of having the car you want, the house you wish, the life you deserve...
but life is getting more and more difficult and it is getting harder to reach your dream....don't give up .....
We have the solution for you
we are providing you the life changing opportunity the opportunity that can lead you to reach all your dream
let your dreams be true
for more information: call 00966594777759
skype: almleky
facebook : www.fb.com/eng.Jamal.tahir
I m presenting you the best network marketing company in the world with the best pay plan
you want to know more let me know
Wor(l)d GN
inspire the change
This document is a script that summarizes Avid's role and products in digital storytelling. It discusses how storytelling has evolved from ancient cave paintings to today's digital media landscape. Avid provides the tools that enable creators to tell stories across multiple formats and distribution channels. The script highlights how Avid's solutions allow for collaboration and flexibility in production workflows. It emphasizes Avid's commitment to innovation and customer needs to keep facilitating new forms of creative expression and distribution.
HTC Corporation is a Taiwanese manufacturer of smartphones and other mobile devices. The document discusses HTC's history of innovation in mobile devices since 1998, including being the first to develop many new technologies and devices. It outlines HTC's strategic partnerships with Microsoft, Google, Qualcomm, and mobile carriers that have helped drive its growth and leadership position in the smartphone industry. The document also provides an overview of HTC's global operations and rapid revenue growth over the past 11 years.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
The Creative Industries KTN promotes innovation in the creative industries by:
1) Providing knowledge on technology and market trends;
2) Promoting partnerships between businesses and academia through collaborative projects; and
3) Signposting support and collaborating with other agencies.
Current themes include convergence across sectors through transmedia, the Internet of Things, and cross-sector collaboration, as well as experience-led innovation, finance/investment, and new business models. The KTN aims to accelerate innovation by bridging the physical and digital worlds.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
Visiware leading the 2nd screen revolution - nex tv rio 1.0Frédéric Arquier
NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry
This document is a research proposal for an advertising agency called Woedend! analyzing how different media like the internet, television, and gaming can be integrated into an effective advertising campaign while considering the brand and digital environment. It discusses how the rise of digital television and internet capabilities are changing the advertising landscape. Television commercials are becoming less effective due to DVRs allowing viewers to skip ads. However, sponsoring of TV shows and movies is increasing. The internet provides new opportunities for personalized and engaging ads. Product placement in online games is also an effective way to reach audiences when combined with online communities.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
Fueling the demand for Digital Copy - A new report from TNS Worldpanel & ...Christian Dankl
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project
which Sony DADC commissioned from TNS Worldpanel.
This document summarizes a presentation about communicating new interactions from design concept to widespread adoption. It discusses using storytelling techniques like videos and mockups to envision interactions. It notes the importance of considering audience and level of detail. Prototyping is presented as allowing people to experience and provide feedback on interactions directly. Showing interactions through demonstrations, as Doug Engelbart did, can also be effective. Understanding is shaped by many factors like past experiences and popular media depictions. Interactions may be learned through social contexts like observing others. Creating interactive prototypes allows exploring dynamics of new interactions throughout the design process.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
This document introduces WOR(l)D, a multi-million dollar company operating in over 100 countries. It discusses WOR(l)D's divisions in mobile technology, communication, advertising, and energy solutions. WOR(l)D is launching Power Clouds, which allows individuals to purchase solar panels and lease them to Power Clouds for a renewable 20-year period to generate income. The document also introduces Space, WOR(l)D's new line of wearable computers and a cloud-based media platform. It outlines WOR(l)D's compensation plan and product packages for individuals to become consultants.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
- Drive awareness and engagement for Assassin's Creed
franchise
- Distribute branded content and video across key social
platforms and applications
- Reach the young male demographic that is the core
gaming audience
Application:
Ubisoft partnered with Appssavvy to distribute exclusive
Assassin's Creed content and video across leading social
gaming applications. This included developing custom
integrations, promotions, and achievements.
Results:
- 831M estimated branded news feed impressions
- Increased awareness and consideration for Assassin's
Creed franchise
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
Do you dream of having the car you want, the house you wish, the life you deserve...
but life is getting more and more difficult and it is getting harder to reach your dream....don't give up .....
We have the solution for you
we are providing you the life changing opportunity the opportunity that can lead you to reach all your dream
let your dreams be true
for more information: call 00966594777759
skype: almleky
facebook : www.fb.com/eng.Jamal.tahir
I m presenting you the best network marketing company in the world with the best pay plan
you want to know more let me know
Wor(l)d GN
inspire the change
This document is a script that summarizes Avid's role and products in digital storytelling. It discusses how storytelling has evolved from ancient cave paintings to today's digital media landscape. Avid provides the tools that enable creators to tell stories across multiple formats and distribution channels. The script highlights how Avid's solutions allow for collaboration and flexibility in production workflows. It emphasizes Avid's commitment to innovation and customer needs to keep facilitating new forms of creative expression and distribution.
HTC Corporation is a Taiwanese manufacturer of smartphones and other mobile devices. The document discusses HTC's history of innovation in mobile devices since 1998, including being the first to develop many new technologies and devices. It outlines HTC's strategic partnerships with Microsoft, Google, Qualcomm, and mobile carriers that have helped drive its growth and leadership position in the smartphone industry. The document also provides an overview of HTC's global operations and rapid revenue growth over the past 11 years.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
The Creative Industries KTN promotes innovation in the creative industries by:
1) Providing knowledge on technology and market trends;
2) Promoting partnerships between businesses and academia through collaborative projects; and
3) Signposting support and collaborating with other agencies.
Current themes include convergence across sectors through transmedia, the Internet of Things, and cross-sector collaboration, as well as experience-led innovation, finance/investment, and new business models. The KTN aims to accelerate innovation by bridging the physical and digital worlds.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
Visiware leading the 2nd screen revolution - nex tv rio 1.0Frédéric Arquier
NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry
This document is a research proposal for an advertising agency called Woedend! analyzing how different media like the internet, television, and gaming can be integrated into an effective advertising campaign while considering the brand and digital environment. It discusses how the rise of digital television and internet capabilities are changing the advertising landscape. Television commercials are becoming less effective due to DVRs allowing viewers to skip ads. However, sponsoring of TV shows and movies is increasing. The internet provides new opportunities for personalized and engaging ads. Product placement in online games is also an effective way to reach audiences when combined with online communities.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
Fueling the demand for Digital Copy - A new report from TNS Worldpanel & ...Christian Dankl
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project
which Sony DADC commissioned from TNS Worldpanel.
This document summarizes a presentation about communicating new interactions from design concept to widespread adoption. It discusses using storytelling techniques like videos and mockups to envision interactions. It notes the importance of considering audience and level of detail. Prototyping is presented as allowing people to experience and provide feedback on interactions directly. Showing interactions through demonstrations, as Doug Engelbart did, can also be effective. Understanding is shaped by many factors like past experiences and popular media depictions. Interactions may be learned through social contexts like observing others. Creating interactive prototypes allows exploring dynamics of new interactions throughout the design process.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
This document discusses the challenges of new generation TV. It outlines four priorities: TV meeting the internet by carrying new connected usages on all TV screens; content recommendation and socialization to help consumers find content; personal data aggregation to help users track themselves; and scouting new digital innovation topics. It then discusses trends like connected TV, smart TV, interactive TV, social TV and content recommendation challenges in the new media landscape.
The document discusses key themes and technologies from CES 2014, including:
1. The lack of a single "big bang" product, but instead many incremental innovations around connectivity, sensors, social, and the cloud that point to the continued emergence of the Internet of Things.
2. Communications and media "best of" highlights included the first smart TV that isn't dumb, connected home technologies, 3D printing becoming more accessible, and wearables still being years away from mainstream adoption.
3. A generational gulf is emerging around technology with implications for how to educate and engage people across different ages, locations, and income levels.
4. The changing role of advertising is to take a more
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Richard Kastelein (Agora Media Innovation) @ CMC Connected TVMedia Perspectives
This document summarizes Richard Kastelein's presentation on connected TV and consumers in Hilversum, Netherlands on February 7, 2012. The presentation discussed how technology has disrupted the music and print media industries, and how TV may be next. It covered topics like second screen engagement, play-along TV, and the future of TV over the next 5 years as cloud services enable video everywhere.
Adding online video to the media mix - finalAce Singh
This document discusses the increasing trend of online video consumption and provides recommendations for incorporating online video into marketing strategies. It notes that video consumption has gone digital, with people spending more time online and using multiple screens. Adding online video to marketing mixes can increase reach, frequency, engagement, targeting, and accountability while improving ROI. Online video provides opportunities through in-banner ads, pre-roll, mid-roll and post-roll ads, and viral seeding of video content. The document argues for organizing marketing efforts beyond silos and predicts that video and social media will drive significant growth in digital media spending in Southeast Asia over the next few years.
Mobile marketing will become more social and local in 2012. As mobile devices like smartphones and tablets continue to grow in popularity, consumers will use them to engage with brands and content in new interactive ways through social media and location-based services. Major companies like Apple and Amazon could drive this change by creating platforms and technologies that integrate online video and other multimedia content into the living room experience. Data from social TV interactions and "social ratings" may also start to influence how networks develop and promote their shows. Overall, mobile will play a central role in consumers' lives and brands will need to leverage the medium effectively to connect with audiences on the go.
The document discusses 12 digital predictions for 2012.
1) Gamification will be used more by big brands to engage customers through game mechanics like points, badges, and achievements. However, gamification must be social and not just "badgification".
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to pay for purchases with their phones.
3) Social media will fuel an explosion of new platforms and technologies that allow more interaction with TV programs.
The document discusses user experience (UX) as a key driver of customer loyalty and retention for digital ecosystems. It summarizes research with over 4,000 smartphone users across nine markets. The research found that:
1) Switching between digital ecosystems is becoming increasingly difficult for consumers due to the importance of seamless, integrated UX across devices and services.
2) Simplicity, integration of services, and access to content across devices are the three most important aspects of UX. Countries place different emphasis on these, with Western countries prioritizing simplicity over integration/access.
3) Consumers who use more services on their smartphones are less likely to switch types due to the improved UX, and
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
GfK TechTalk: The TV Edition
1. TechTalk
editorial2
Technology trends, opinion and insight | Edition two - 2012
the tv edition
It’s difficult to think of a technology that has been more important and influential
than TV.
For a large part of the twentieth century, TV played a key part in many of our lives,
entertaining and informing, serving as a virtual fireplace. The latest technology
evolutions, such as Connected TV, have the potential to completely change this
TV-viewing culture and experience. Today, we can choose from an almost limitless
selection of content, challenging a past era of restrictive, scheduled viewing.
Additionally, the rise of the ‘second screen’, mainly in the form of smartphones
or tablets, has added a new dimension to TV viewing, enabling us to engage with
content in new ways.
This edition of TechTalk explores how these emerging technologies have been
adopted globally and have changed TV-viewing behavior, sharing highlights from
our global survey. We also look at upcoming developments, such as the exciting
opportunities presented by natural user interfaces and the emergence of new
creative ‘indie content’.
The role of advertising in this multiscreen landscape deserves particular attention
as it offers effective ways for industries to build brand relationships with consumers
through more active engagement.
Finally, as smartphones enter the TV space as first and as second screens, it’s worth
looking at the developments of smartphone apps and the trends we are seeing
across the consumer journey for these devices.
Happy reading!
Anette Bendzko
the tv
edition Global Lead Technology, GfK Consumer Experiences
anette.bendzko@gfk.com
Copyright GfK | TechTalk Edition Two 2012
2. the TV edition 4
contents
p.05
Driving Engagement through the second screen
p.09 relax, lean back and discover!
p.13 advertising cut through in a multiscreen environment
p.19 the rise of online video advertising
p.23 The Emergence of a New global TV Landscape
p.29 APP DESIGN AND THE SHIFT TOWARDS FUN AND CREATIVITY
p.35 Why a successful indie media industry is good for the consumer
p.41 natural user interfaces are here to stay
p.45 Shortcuts: consumer decision making in the real world
p.49 Smartphone experiences in emerging markets
p.53 contact
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
3. 5 the retail edition the TV edition 6
Driving Engagement
through the second screen
By Rose Tomlins
The TV-viewing experience has always struggled for our undivided
attention; from screaming children to writing the shopping list, we’ve
unknowingly multitasked while watching TV. Yet a new challenge now
seems to be threatening the TV-viewing experience - the rise of the
‘second screen’.
Our shiny new laptops, tablets and has struggled to really gain traction in
smartphones tempt us away from the TV consumer TV-viewing ecosystems.
experience we initially set out to enjoy. Nevertheless, over recent months,
Whether it’s quickly checking Facebook greater recognition has been given to
during a quiet moment in the soccer the potential of the second screen in re-
match, or texting a friend to arrange lunch, engaging consumers with their TV-viewing
the distractions are numerous and easily experiences. It is increasingly viewed as an
managed while watching TV. However, enhancer, rather than a detractor, to the
when it comes to multitasking, we generally overall TV experience. And, as such, with
sacrifice the quality with which we’re able a revival of the second-screen use case,
to execute each task. And at first glance, in this time it seems to be accompanied by
the context of the proliferation of second genuine consumer excitement.
screens, it appears to be the TV experience
that suffers. How many goals have been The organic rise of the Twitter hashtag
missed during that quiet moment when we has much to do with this revival. By
were quickly emailing a friend? spontaneously tweeting about TV content
with an accompanying and relevant
Since the advent of the first app store hashtag, users ensure that like-minded
in July 2008, many concepts have been viewers can discover and read their tweets.
tested that focus on similar second- Through enabling consumers to bond
screen multitasking (otherwise known as over topical TV conversations, Twitter has
second-screening) use cases - for example, provided a compelling use case for the
watching TV on your phone while having second screen and one that TV producers
an IM chat with your friend. While being have been quick to capitalize on.
received favorably, these types of use cases
typically fail to ignite genuine excitement. Reality TV shows in particular have
Despite fulfilling a functional consumer benefited from being able to influence and
need for greater efficiency through share opinions on the shows’ live events.
multitasking, these use cases ultimately fail A simple Twitter hashtag trend flashed
to address the more emotional consumer up at the end of each act is enough to
need for an engaging and immersive drive consumers to tweet their thoughts
TV experience. Perhaps this goes a long on the show they’ve just watched. The
way to explaining why the second screen accompanying ‘buzz’ around that TV show
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
4. 7 the TV edition the TV edition 8
“What tv-sidekick screen and compete against their friends.
Monterosa3 , the solution developer behind
with your Connected TV. So, although
TV viewing may arguably remain a
bases itself around the concept of ‘fan
SideShows’ that enable consumers to
solutions have this second-screen solution, states on its predominantly first-screen experience, engage with like-minded fans of their
website that the second screen actively interacting with TV content is starting favorite TV show, sharing clips and lyrics
in common is encourages viewers to engage in the shows to make more sense when conducted or even sourcing the retailers that stock
a recognized they watch. Far from distracting viewers, it via the second screen. The ability their character’s favorite outfit. The idea
gets them talking more about those shows of second screening to facilitate a is fun and ideal for cult TV shows such
potential for with their friends, generating positive word more pleasurable experience when as US comedy-drama series Glee, where
using the second of mouth. Monterosa’s position is clear; the
second screen exists to make TV viewing
it comes to data input (keyword
searches, tweeting etc.) is one of the
fan engagement with the characters and
plotlines is incredibly high.
screen as a more an experience by involving viewers, making key benefits these solutions seek to
intuitive and them feel like they are part of something
special. Another example of this is the
capitalize on. Later in this TechTalk
edition, we explore this in relation
The emergence of these TV-sidekick
solutions indicates a new role for the
engaging means smartphone application developed by Fox to advertisers who increasingly seek second screen in re-engaging consumers
TV for the US cult forensic drama ‘Bones’4 . to capitalize on second screening with their favorite TV shows. Far from
with which to The app allows viewers to participate in the by advertising on all screen being a threat and challenge to the ‘first’
interact with your show, solve cases, and even purchase songs simultaneously. screen, the second screen may actually
that feature in the show. turn out to be its savior.
Connected TV” A final variation on the second-screen
The second type of TV solution focuses solution is a more niche-use case, as Want more information on this article?
around the Connected TV proposition, demonstrated the Miso app6. Miso - Rose Tomlins
utilizing the second screen to facilitate rose.tomlins@gfk.com
greater interaction. While Connected TVs 6 http://gomiso.com/
are great for opening a range of content
is what keeps producers happy, driving onto screens, when it comes to navigating
consumers to phone in and vote for their through complex on-screen program
favorite act. Beyond the reality TV show, guides, the experience can suddenly
Twitter is being used to creatively engage become a lot less intuitive. Solutions
with consumers, as demonstrated by the such as Microsoft SmartGlass have been
UK teen drama ‘Misfits’1 . Producers utilized quick to exploit the potential benefits of Yet the connected TV is beginning to technologies to people. From the
a sophisticated online and viral campaign a second-screen solution to aid discovery change this fragmented experience to outset, as shared viewing experiences
which saw the actors and actresses create and navigation, in this case by using a something that can again be shared, become ever more socialized, content
‘character Twitter streams’ that they Windows tablet to act as a smart remote and this time shared globally and in providers will need to offer audiences
updated during and after the show. These control, game controller and navigational real time. This obviously presents a ways to filter or control who they are
initiatives added an extra dimension to the tool in one. An example of a similar solution slightly paradoxical situation where sharing the viewing with.
action unfolding on viewers’ ‘first’ screens. (but in the smartphone application space) people in the same house (or even in
is Zeebox5 , an app that enables you to the same room) are not sharing TV in a The viewing experience is also under
Following the success of Twitter in reviving interact with TV content via your second physical sense, but are instead sharing the threat of dilution as people
second screening, a noticeable number of screen in a variety of ways. This includes content with other groups of people grapple with the intrusive aspects
more sophisticated TV ‘sidekick’ solutions seeing what your friends are watching, that they’re connected with ‘virtually’ of connected content and devices,
have emerged. Each is specifically designed chatting to others about shows, getting through social media. particularly as advertisers start to take
to drive greater TV engagement through, live stats for sports matches and remotely advantage of opportunities that such
and raise the profile of, the second screen. controlling your Connected TV. The fact What is the potential It is the combination of social new developments present.
Broadly speaking, there appear to be three that all this can be done on your tablet, impact of Smart TVs… from connectivity with interactive gaming,
different types of sidekick applications and ‘hyper-real’ viewing experiences, Broadcasters will have to keep up with
wirelessly, with a touch screen keyboard, a cultural and futurology
currently available to TV viewers. makes interacting with your Connected TV which will ultimately impact how we the new features and options available
perspective? use media in the long term. Imagine to audiences, perhaps pushing them to
an altogether more exciting and immediate
The first type of TV-sidekick solution is one experience. a scenario where you can ‘virtually’ offer more hyped and extreme content
that is custom designed to work alongside In the latter half of the 20th century,
enter a tabloid talk show and shout at where boundaries are broken and
specific shows. For example, a popular the TV has created a focal point in the
What these solutions have in common the husband who cheated on his wife opinion on whether this is right or not
quiz show syndicated globally, ‘Million home, a kind of virtual fireplace where
is a recognized potential for using the via your avatar! Or, enter the scene polarizes the viewing audience.
Pound Drop’ ’2, offers a custom-built site people can gather and share a viewing
second screen as a more intuitive and of a live crime drama and help the
where viewers can actually play alongside experience with the whole household.
engaging means with which to interact detective look for clues along with Ultimately, the ‘smartening’ of
quiz show contestants using the second More recently, with the introduction
your friend’s avatar. TV provides another platform to
of mobile viewing screens, the viewing
3 http://www.monterosa.co.uk/ fundamentally impact on the cultural
experience has not only fragmented
1 http://www.e4.com/misfits/ 4 http://www.fox.com/bones/mobileapps/ Inevitably, there are some challenges landscape, much as it did in the last
2 https://www.themillionpounddrop.com/ 5 http://zeebox.com/uk/ audiences, but has become more
to ‘selling in’ these new features and century.
personal and customized.
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
5. the TV edition 10
relax, lean back and
discover!
by emma roberts
It’s Friday night, you’ve finished work, you kick off your shoes, pour
yourself a glass of wine, put your feet up on the sofa and turn on the
TV in time to watch your favorite show. The program starts and you
sit back and start to unwind… but will such evenings remain the same
as we embrace Connected TV?
Accessing and viewing ‘regular’ and ‘one- time-based electronic program guide grid.
off’ shows is a familiar experience for us all, Both of these paths take us on a relatively
typically governed by a familiar time-based passive approach to content discovery, with
program grid or, more often than not, by little time investment or up-front planning
simply entering the channel number into required.
the remote control at the appropriate time.
It’s something that has become so habitual However, as Connected TVs start to
that we do it without even really thinking, pool content from the internet onto our
simply discovering what’s on by flicking TV screens, the way in which we watch,
through the channels or scanning the on- select and discover such content is set
screen guide. to change. The manner in which we flip
through our TV guide and the approach
Typically, unearthing new TV programs we adopt when browsing the internet are
has been a fairly ‘lean back’ affair too. very different. Indeed, our motivations for
With traditional TV, we have taken two using the internet and watching television
clear paths when it comes to content are at odds. Whereas TV discovery can be
discovery. The first of these paths is described as a ‘lean back’ or more passive
‘informed discovery’ where we watch experience and one that we often set out
something that’s been brought to our on with the purpose of entertaining or
attention by friends, via social networks, relaxing with friends and family, internet
or on adverts. The second of these is discovery is a more ‘lean forward’ or
‘stumbled discovery’, where we ‘accidentally proactive experience, often undertaken
on purpose’ come across something new, alone and usually for the purpose of active
often by flicking through channels or a information gathering.
6. 11 the TV edition the TV edition 12
“the main the primary aim of watching television. platforms for integrating the active
and passive discovery experience.
So what will be the EPG of the future?
It’s clear that TV discovery will
challenge So, if television viewers prefer to be given There are several immediate become smarter and more proactive
information while internet browsers prefer advantages to engaging with the as Connected TVs enable powerful
facing hardware to seek information, there are clear design second screen in this way. For internet-enabled discovery solutions.
manufacturers implications for future EPGs. Successful example, the second screen allows Yet it is crucial that manufacturers
EPGs need to build seamless links between viewers to ‘lean forward’ into their understand the ‘change of behavioral
and service these two different modes of discovery, more active discovery mode without play’ to succeed in the home ecosystem.
providers is how enabling consumers to switch between
those modes with minimal interference.
disrupting the ‘lean back’ experience
for those watching TV with them (in
With our TV-viewing experience rapidly
evolving, ironically manufacturers must
to ensure that However, a number of possible hurdles other words, on the first screen). In do anything but lean back and relax.
TV discovery have been identified. A critical pain point
that needs to be bridged when integrating
addition, inputting text fields and
searching for content is arguably
continues to these two solutions is that in ‘lean back’ much easier when attempted with a Emma Roberts is currently on maternity
leave but if you want more information
mode we simply need to push a button touch screen interface on the second
be a ‘lean back’ and the desired experience is delivered screen rather than a numeric keypad on this article, you can contact her
colleague below:
and relaxing to us, whereas in ‘lean forward’ mode we on a remote control on the first
- leanna.appleby@gfk.com
have to actively input a text field, search screen.
experience while for relevant content and actively prioritize
also enabling and select the experience we want to
achieve. The critical crossroad arises when
consumers to ‘lean we attempt to use traditional TV discovery
solutions to enable a more proactive
forward’ at key discovery experience. Traditional EPG and household audience by offering a further enhance this experience.
moments TV remote control offer poor support to converged digital-content experience
(games consoles, media centers, No doubt there will be some casualties
the ‘lean forward’ experience (as anyone
who has gone through the frustration of set-top boxes etc.). However, these on the way for entrenched brands. A
typing out a keyword search using the have always met with barriers that major threat to the games-console
number pad on their remote control will have stopped them achieving full category exists because, as Smart TVs
Consequently, the main challenge readily agree). ‘ownership’ of home entertainment. evolve, they may gradually remove
facing hardware manufacturers and In particular, issues include appealing the need for an independent gaming
service providers is how to ensure that A further setback to seamlessly blending only to a smaller, more tech-engaged device within the home (in the shorter
TV discovery continues to be a ‘lean these dual-discovery modes is the need audience (e.g. hard-core gamers, tech term this is likely to impact set-top
back’ and relaxing experience while also to consider the social context in which we savvies etc.), separating the digital and box providers too).
enabling consumers to ‘lean forward’ at often watch TV. The ‘lean forward’ discovery broadcast experience (despite best
key moments. There is a danger that experience of the internet which is efforts) and not fully integrating their Broadcasters and cable/satellite-
What is the potential
employing an internet-style interface will typically conducted alone is not necessarily content and services with other device service providers are also in danger
impact of Smart TVs from ecosystems. of become d-coupled from the value
distract from the familiar television viewing conducive when the room is full of friends
experience. And there is no evidence to and family shouting at you to change
the perspective of a home chain as content is easily piped directly
suggest that consumer-viewing behavior is back the channel and ‘lean back’ into the entertainment provider? As the TV format is ubiquitous from the original source to home.
going to change. Research1 has shown that viewing experience. and used by everyone, the However, Smart TVs also provide many
electronic program guides (EPGs) should be The Smart TV, with its large screen Smart TV evolution presents opportunities for broadcasters to make
designed to suit the ‘lean back’ experience The bridging solution for these two and touch-of-a-button access, has the best opportunity in helping their content more interactive and
as much as possible and not distract from discovery modes is likely to come in the potential to widen the appeal of content providers and device engaging, particularly when combining
the form of the ‘second screen’. Here, digital and interactive content, provide manufacturers to finally fully ‘own’ their content with the more interactive
1 Bonnici, S. (2003) ‘Which channel is that on? A de- opportunities to merge this content the home-entertainment experience. elements of gaming and social
sign model for electronic programme guides’, Procee- companion devices such as smartphones
dings of the 2nd European Conference on Interactive and tablets are viewed as the appropriate with broadcast TV, and enhance shared Nevertheless, to capitalize on this, it networking.
Television, 49-57 real-time experiences. is critical for any home-entertainment
Other devices have already competed provider to unlock the potential of
for the attention of the wider Smart TVs by utilizing ecosystems to
7. 13 the retail edition the TV edition 14
advertising cut through in
a multiscreen environment
by kathryn o’hare
The task of TV advertising is twofold: firstly, to persuade customers
to buy into a product or service through the delivery of effective
and relevant messages and secondly, to strengthen the consumers’
relationship with the brand which will bring about a change in viewers’
perceptions or behaviors. To achieve this, advertising must engage the
viewer and cut through clutter.
Guaranteeing cut through has been at devices - known as second screening - is
the top of advertisers’ priority lists for perceived to be the latest barrier to cut
many years. Traditionally, the barrier to through (with Connected TV a related
cut through was viewers leaving the room and rising threat). However, research
during an ad break, removing themselves has shown that the adoption of multiple
from the vicinity of the TV and therefore, screens continues to grow alongside even
the ads. Digital video recorders and an increase in TV viewing figures1 , which
Video on Demand then became the main poses the question; could the viewing of
culprits, enabling viewers to fast forward two or more screens at the same time
through the ad breaks. More recently, the actually be an opportunity for advertisers
use of laptops, smartphones and tablet to exploit effectively? Some advertisers
computers has exploded with viewers often
using them while also watching TV (figure 1 “A Serious Examination of the Myth of TV Viewing”,
one). This simultaneous viewing of different T.Jones T.Baxter, Market Leader: Quarter 1, 2010
(Warc)
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
8. 15 the TV edition the TV edition 16
APPEAL
FAVORABILITY INNOVATION
76%
69% 69%
Figure one: 74% Figure two:
72%
Multiscreening is popular Strength in market usually
amongst TV viewers with leads to strong innovation 45%
just under three quarters 59% perceptions BRAND A
browsing the internet or
51%
checking emails while also
watching TV.
47%
20% KEY
Key
1. Browse the internet/check, send emails Key (1) Top two
KEY 13%
2. Use a laptop/computer 1. Top two box appeal 11% 12% (2) Top two
3. Use a mobile phone/smartphone 2. Top two box favorability BRAND B
(1) Browse the internet/check, send emails (3) Has the
4. Use social networking sites 3. Has the newest features (4) Cutting
(2) Use a laptop or computer
5. Use a tablet computer 4. Cutting edge technology
(3) Use a mobile phone/smartphone (1) (2) (3) (4)
(4) Use social networking sites (1) (2) (3) (4) (5)
(5) Use a tablet computer
think so, and while using one channel to
direct consumers onto another is nothing
broadband TV ad2 . At the end of the ad,
Usain Bolt points to a website address
“Second screening In the past, the type of media used in a
campaign has placed time constraints on
new, advertisers are recognizing the real- on screen which promises to tell viewers is an effective way advertising, limiting the depth of message
time opportunity of second screening; when their broadband speeds will double. that could be communicated. However,
using this to capitalize on advertising on all This direction resulted in over 1.7 million
for all industries during a second-screen campaign, time
screens at once, creating campaigns that viewers going online after the advert to advertise as it limits become less of an issue. Coca-Cola
provide relevant, consistent and connected had aired3, demonstrating not only how found this in their second-screen campaign
advertising. connected viewers are while watching TV, allows brands to during the 2012 Super Bowl. Viewers
What is a ‘second screen’ campaign?
but also their willingness to engage with
brands online. The driver online from the
build a relationship were directed to an online microsite on
which there were two animated polar bears
The idea behind a second screen campaign TV advert could be as simple as Virgin’s with consumers hosting their own Super Bowl party and
is simple: you place advertising on TV which
drives viewers to engage with the brand
point to a website address; it could be the
inclusion of a hashtag or Facebook emblem
through more reacting in real time to the game, the TV
ads, and the social media updates from
on the laptop or smartphone they have in to encourage viewers to engage with the active engagement viewers. The average time that viewers
front of them. It is well known that TV is a brand through social media, or it might be interacted with the polar bears was
passive medium, but when used as part of something more complex such as a link to a which can help
a second-screen campaign it becomes the downloadable app or online game. positioning and
catalyst to actively engaging viewers by
directing them online. A straightforward 2 http://www.youtube.com watch?v=gpNtntHVrkc differentiation”
3 “Virgin Media: Going Beyond the Data” Jeff Dodds,
example of this is the UK Virgin Media Warc Exclusive MAP: Measuring Advertising Perfor-
mance, March 2012
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9. 17 the TV edition the TV edition 18
expected to be quite low, at around two and screen advertising campaign presents for providers and other products, many engaged audience through a second-screen
a half minutes. Instead, viewers stayed for two reasons. Firstly, second screening is technology categories are central to campaign could strengthen the brand
an average of 28 minutes, Twitter followers innovative; one of the key characteristics second screening. Viewers are already relationship. Viewers can engage beyond
grew by 38% and the brand ran connected of second screening is that it relies on engaged with the category at the point of the advertising, demonstrating what they
product-led TV ads during the game4. using creative and cutting-edge platforms advertising consumption. As such, second are missing out on or letting them explore
Coca-Cola found that through adopting this through which to communicate with screening could act as a platform for the capabilities of the products they are
approach, screens can be used distinctly, viewers, keeping innovation at the core of showcasing the brand and products in a using and exploiting the all-important
allowing the advertiser to get across a media activities. Data we have collected5 relevant manner without time constraints, innovative message through real-time use
myriad of messages, each one enticing the gives an indication that technology brands and to an audience which is already highly of the product.
viewer in a unique way and at a different that are cutting edge with the newest involved and hence is less likely to perceive
level. The relevance of the content helped features and capabilities tend to have advertising as unobtrusive. More broadly, second screen advertising
to encourage viewers to stay with the polar higher levels of appeal and favorability shows how advertisers should focus on a
bears, engaging with the Coca-Cola brand (Figure two). As innovation is key to success holistic ‘experience points’ strategy. The
throughout. in the technology category, keeping this Second screening is a constantly-evolving greater the ability is to create memorable,
quality not only at the core of products concept and the traditional task of TV impressive and consistent experiences,
What are the implications and the and messages but in the way the brand advertising remains important. In a second- the more they’ll be able to strengthen
opportunities of second screening for communicates, is likely to lead to strength screen campaign, TV advertising still has consumers’ relationships to brand.
technology brands? in the market and a positive change to have enough impact to cut through -
Second screening is an effective way for all in brand perception as well. Secondly, but once it does, the potential to engage
industries to advertise as it allows brands technology is intrinsically involved in consumers for a longer amount of time is Want more information on this article?
to build a relationship with consumers the second-screening experience. With heightened through online interaction. The - Kathyn O’Hare
through more active engagement which the combination of TV, laptop/tablet/ manner through which technology brands kathryn.ohare@gfk.com
can help positioning and differentiation. smartphone, broadband/Wi-Fi/mobile can successfully exploit their integral part
Technology brands specifically should network carrier, social media, search of the second-screen process is a question
embrace the opportunities that a second- which is yet to be addressed. Although
5 TechTalk Omnibus conducted by GfK in the UK in the advantages are clear, showcasing
Feb 2012 and the base is 6075 technology products to an already-
4 “Coca-Cola Polar Bear Engaged 9 Million”, Natalie
Zmuda, adage.com, May 9th, 2012
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10. 19 the retail edition the TV edition 20
the rise of online video
advertising
by robert wucher
The adoption of laptops and tablet computers combined with the rise
of online catch-up services (TV on demand) has meant that we can
watch our favorite content wherever, whenever and as often as we
please. These services allow consumers to fit programs around our
lives, ensuring we never again miss our favorite drama series or that
groundbreaking documentary.
However, the move to watching So, what are the benefits of online video
programs via these services has seen the ads?
disappearance of some aspects of normal 1. Traditionally, online has been seen to be
viewing, most notably the traditional ‘ad an active medium, whilst TV is perceived as
break’ window between programs. To a more passive medium. It follows therefore
combat this, content on catch-up services that advertising, designed to be viewed
contains a mechanism to screen shorter passively, would not sit well in an online
ad breaks, partly using online-specific environment. However, thanks to our
creative executions before (pre-rolls) increasing consumption of media through
and throughout (mid-rolls) the viewing catch-up TV services, Smart TVs, laptops
of program content. This online video and the rise in popularity of YouTube, a
advertising has enabled advertisers to grey area has emerged online in which TV
place ads in and around specific content to advertising sits particularly well. Indeed,
regain control and potentially advertise to with online viewers being generally more
an already engaged audience. engaged, (they click on a link, or search for
content) and yet still watching programs
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
11. 21 the TV edition the TV edition 22
“thanks to impossible to skip through online video ads.
While audiences may not necessarily take
“Technology was innovation. Generally, technology
brands need to be perceived as innovative,
our increasing note of ads, they are likely to be engaged Brands need to and it would seem that harnessing new
to an extent as they actively consume the innovations in advertising can also help
consumption of medium. One exception is on YouTube
be perceived as drive this perception.
media through which has a mechanism which lets you skip innovative, and it
through adverts after the first five seconds. It is evident that the paybacks from
catch-up TV As such, the online video ad is guaranteed would seem that online video advertising make it a critical
services, Smart TVs, exposure, albeit for a shorter time. harnessing new component to consider using as part of an
advertising campaign. However, it is worth
laptops and the 3. Online video adverts can be specifically innovations in noting that success was only seen when the
rise in popularity targeted at a particular demographic or
type of consumer based on the category
advertising can online ads were used in conjunction with
TV advertising. While they offer a good
of YouTube, a grey of content in which they are placed. The help them to drive opportunity to target a specific audience,
programing can be cherry-picked especially using online video advertising in isolation
area has emerged to sit within a certain type of content, this perception” from other media is not enough. But when
online in which TV making it easier to target the demographic used in tandem with other media, they
for which the advertising has been created, provide a complementary, non-traditional
advertising sits or those who may be interested in the and those exposed to the latter but approach through which to deliver
particularly well” product being advertised. unexposed to online advertising, despite
browsing the same website. The results
advertising to the right people at a time
when they are most likely to be engaged. In
So, in a nutshell, online video ads save time showed that not only did those consuming addition, they also have particular benefits
and expense, sharing creative executions both the TV and online video advertising for tech brands chasing that all-important
passively, TV-creative executions can easily
across media. But what are the effects on have stronger recall, but brand-perception innovative perception.
slip into this unique advertising space. This
brands? measures were also more positive in this
is obviously a great benefit to advertisers
group, post-exposure. The strongest ad
as executions can be easily slotted online, Want more information on this article?
Beyond generating awareness, another recall happened with viewers who had
removing time and money otherwise - Robert Wucher
important purpose of advertising is to seen the ad five to seven times through a
spent on creating a whole new execution. robert.wucher@gfk.com
shift perceptions. Working with Google, combination of TV and online.
However, it is important to note that it
we carried out a series of studies across
is not yet clear if using the exact same
a number of industries to explore the One such study focused on a mobile phone
creative execution for both online and TV is
value and effectiveness of online video manufacturers’ launch campaign for a
the best approach from an ad-effectiveness
ads in relation to TV. Both the online new handset. Interestingly, the brand-
standpoint.
and TV campaigns used were identical perception measure which benefited
in their creative executions. The studies most from exposure to both elements
2. Both YouTube and online TV catch-up
divided participants into two groups: those
services have measures in place making it
exposed to both online and TV advertising,
Copyright GfK | TechTalk Edition Two 2012 Copyright GfK | TechTalk Edition Two 2012
12. 23 the TV edition the TV edition 24
The Emergence of a New
global TV Landscape
by phil mccann
TV is in the middle of a technology revolution which has the potential
to completely change the TV-viewing culture and experience. A range
of technologies is contributing to this revolution including Connected
TV, HDTV, 3DTV, time-shifted viewing and the ability to watch TV
programs on a number of devices. So how are consumers globally
adopting these new technologies?
Our global study1 into content and device- Germany largely continue to see their
viewing habits shows that developing TV set as the center of their content
countries have exploited the opportunities viewing, favoring watching TV content in
to consume and engage with media the context of the traditional living room
across a variety of platforms to a greater set-up.
extent than their developed-country
counterparts. Not only do countries such As David Tice, of GfK North America2 ,
as India, Brazil and especially China view an suggests, “TV is still king within the US,
increasing amount of content via ‘second and consumers in this market want the
screens’, but they also use TV in more biggest screen possible so they can enjoy
advanced ways, in particular utilizing the the ultimate TV-viewing experience.”
smart functionality. Their rising levels Nevertheless, how content is consumed is
of advanced TV interaction, paired with changing, albeit within the same living-
their higher motivation to interact with room environment. An appetite for second
programs, means that consumers in China, screening is growing in developed markets.
India and Brazil are essentially the early Tablets, laptops and smartphones are used
adopters of the moment. to actively to engage and seek information
In contrast, consumers in traditional related to the TV content that is being
TV markets such as the US, the UK and viewed.
1 Survey was conducted by GfK, covering 6,027
consumers in 13 markets. All participants were inter-
viewed between June and July 2012 using an online 2 Tele-depth interview conducted with GfK analyst in
methodology North America in May 2012
14. 27 the TV edition the TV edition 28
“Not only do ‘Shortcuts: Consumer Decision-Making
in the Real World’), the highest drivers of
“our study suggests be used both as an alternative to and in
tandem with TV viewing in the form of a
countries such as purchase are screen format and level of that intuitive ‘second screen’.
HD capability, with these factors proving
India, Brazil and far more important to consumers than
control will be the But what does this mean for the future?
especially China whether or not their TV is internet next big growth It would be unwise to suggest that TV is
enabled. Findings also show that globally, on the brink of losing its position as the
view an increasing consumers feel uninspired by the social area in TV, with top content-viewing device. However, the
amount of content content of programs to interact regularly. high interest in growth of online catch-up and streaming
services means devices such as laptops,
Broadcasters must work creatively to
via second screens, integrate social elements, such as voting, touch and gesture tablets, smartphones and games consoles
but they also betting and buying, into the fabric of
programs to engage more consumers
TV control as a are far more appealing to viewers looking
for content rather than a mechanism for
use TV in more (as Rose Tomlins explores in ‘Driving replacement to the consuming it. As a result of this technology,
Engagement through the Second Screen’). manufacturers and OS developers could
advanced ways, traditional remote hold the key to future content delivery
in particular So, while advanced functionality is more control” with viewers looking towards the most
likely to be adopted as penetration convenient and intuitive method of
utilizing the smart increases, it is clear that this is not yet consuming this content across their device
breeding ground for such gesture-based
functionality” a base on which to build a marketing
strategy.
interfaces, moving away from social gaming
ecosystems.
and towards visual content, such as catch-
*Infographic below: Smart TV usage
Indeed, there is global commonality in up TV and streaming movies. Meanwhile,
In fact, our study suggests that intuitive amongst owners of a Smart TV
terms of key purchase drivers when with smartphones developing beyond the
control will be the next big growth area
consumers consider their next TV set. traditional boundaries of a mobile phone it
in TV, with high interest in touch and Want more information on this article?
Alongside the obvious barrier of price is likely that this technology, having already
gesture TV control as a replacement to - Phil McCann
(a critical point of consideration for TV defined its usability credentials in terms
the traditional remote control. Microsoft’s phil.mccann@gfk.com
purchases as Oliver Robinson explores in of these advanced control methods, could
Kinect technology is proving to be a
*