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Connecting the New Enterprise | MuleSoft
Ross Mason, founder and VP of product strategy at MuleSoft, discusses the evolution of enterprise integration, emphasizing the shift towards mobile and SaaS applications. He highlights the fragmentation of the new enterprise landscape and the growing importance of APIs for connecting various services and platforms. Mason also references Bezos' mandates on data accessibility and communication within teams, reinforcing the necessity of open service interfaces in modern enterprises.
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Connecting the New Enterprise | MuleSoft
- 1. CONNECTIN G THE NEW ENTERPRISERoss Mason, Founder,VP of Product Strategy Twitter: @rossmason, @mulesoft
- 2. Want to watcha recording of this presentation? Click here Before we begin…
- 3. Presenter Ross Mason Founder andVP of Product Strategy, MuleSoft @rossmason • Created the open source Mule project in 2003 • Former CEO of SymphonySoft • Founded MuleSoft in 2006 • Extensive experience in integration All contents Copyright © 2013, MuleSoft Inc. 4
- 4. 5 The Traditional Enterprise sitscomfortably behind the firewall All contents Copyright © 2013, MuleSoft Inc.
- 5. The New Enterprise 6 TheNew Enterprise highly fragmented All contents Copyright © 2013, MuleSoft Inc.
- 6. 74% of companies runSaaS applications Source: Nemertes ResearchAll contents Copyright © 2013, MuleSoft Inc.
- 7. SaaS in thefastest growing software market. Ever. 0 20 40 60 80 100 120 140 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 billions Source: Forrester Research, Sizing the Cloud, April 2011All contents Copyright © 2013, MuleSoft Inc.
- 8. SaaS is different Allcontents Copyright © 2013, MuleSoft Inc.
- 9. Mobile to eclipsedesktop in 2013 10 Source: Morgan Stanley, Internet Trends, April 2010 All contents Copyright © 2013, MuleSoft Inc.
- 10. We are doingmore with mobile • Mobile purchases doubled in 2012 and 25% of consumers engage in online shopping only via mobile – sources: DC Financial Insights, 2012, Prosper Mobile Insights, 2012 • Mobile travel booking revenue in the US will exceed $8 billion in 2013 – source: PhoCusWright January 2012 • 21% of mobile users have used mobile banking in the past 12 months – source: Federal reserve study 2012 All contents Copyright © 2013, MuleSoft Inc.
- 11. The New Enterprise TheNew Enterprise highly fragmented All contents Copyright © 2013, MuleSoft Inc.
- 12. Mule Studio Connecting on-premiseand cloud Customers, Partners, Suppliers Cloud Platforms SaaS Social Mobility & Devices Mule Studio Anypoint DataMapper All contents Copyright © 2013, MuleSoft Inc.
- 13. SaaS and Mobilehave means the number of endpoints have exploded. The good news is we have APIs. All contents Copyright © 2013, MuleSoft Inc.
- 14. SOA API All contents Copyright© 2013, MuleSoft Inc.
- 15. All contents Copyright© 2013, MuleSoft Inc.
- 16. SOA API All contents Copyright© 2013, MuleSoft Inc.
- 17. By 2016 theUS Government will make all public data machine readable Source: White House Open Data Initiative, January 2013All contents Copyright © 2013, MuleSoft Inc.
- 18. In 2005 therewere just few open APIs All contents Copyright © 2013, MuleSoft Inc.
- 19. All contents Copyright© 2013, MuleSoft Inc.
- 20. Open APIs arethe tip of the iceberg 13,000 All contents Copyright © 2013, MuleSoft Inc.
- 21. Open APIs arethe tip of the iceberg 13,000 1,000,000s services in the enterprise All contents Copyright © 2013, MuleSoft Inc.
- 22. The Google Rant Allcontents Copyright © 2013, MuleSoft Inc.
- 23. Bezos’ Big Mandate 1.All teams will henceforth expose their data and functionality through service interfaces. All contents Copyright © 2013, MuleSoft Inc.
- 24. Bezos’ Big Mandate 2.Teams must communicate with each other through these interfaces. All contents Copyright © 2013, MuleSoft Inc.
- 25. Bezos’ Big Mandate 3.There will be no other form of interprocess communication allowed: …no back-doors whatsoever. All contents Copyright © 2013, MuleSoft Inc.
- 26. Bezos’ Big Mandate 4.It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care. All contents Copyright © 2013, MuleSoft Inc.
- 27. Bezos’ Big Mandate 5.All service interfaces, without exception, must be designed from the ground up to be externalizable. All contents Copyright © 2013, MuleSoft Inc.
- 28. Bezos’ Big Mandate 6.Anyone who doesn't do this will be fired. All contents Copyright © 2013, MuleSoft Inc.
- 29. Mule Studio The Anypoint™Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices All contents Copyright © 2013, MuleSoft Inc.
- 30. Case study: largemedia/telecom - CDN Media Platform Subscription BillingIDM SaaS Integration and Composition Affiliates Player Devices Device API VOD FilesCommerce Others… Billing All contents Copyright © 2013, MuleSoft Inc.
- 31. Case study: top5 pharma company Digital Marketing Platform Campaign Management Customer Master Shared Services Layer ECM SaaS Integration and Composition CRM8,000 Web sites IDM Enterprise API Gateway PatientsDoctors Public API Affiliates Mobile Device API API Publishing All contents Copyright © 2013, MuleSoft Inc.
- 32. Mule Studio The Anypoint™Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social Follow us on Twitter: @muleSoft #MuleSummit APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices
- 33. Questions? Ask us! MuleSoft.com/Ask Tweetit! @rossmason @muleSoft Watch a recording of this presentation through the link below
Editor's Notes
- #9 Ask the audience: Salesforce, concur?, box, google docs, Jira, github
- #12 Sources: 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011 (Source: DC Financial Insights, 2012)25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)Mobile was responsible for US $2.6 billion in travel booking value in 2011. By 2013, than number is projected to exceed $8 billion, representing 2.6% of all U.S. travel bookings and 6.5% of the total online travel market. (PhoCusWright January 2012)21% of mobile users have used mobile banking in the past 12 monthshttp://www.slideshare.net/drewmclellan/mobile-banking-2012 (Federal reserve study 2012)By 2016 the US Government will make all public data machine readable – white house open data initiative 2013
- #15 APIs are the common language for the New EnterpriseWrite a little bioRESTfulFluent JSON and XML conversationallyDecends from a long line of integration experiments – he likes to think of them as learningsHe’s taken on the world and has some big vicories under his belt
- #16 SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
- #18 SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
- #19 white house open data initiative 2013
- #31 External programmability and governance at the edge
- #34 External programmability and governance at the edge