The document discusses how B2B integration is evolving from traditional methods like EDI and FTP to use of APIs and web services. It notes that B2B objectives of securely transacting with partners hasn't changed, but the technologies used are modernizing from SOA, SOAP, and REST to focus on APIs. It emphasizes that B2B strategy should include an API strategy and consider both developers and humans. Whiteboarding APIs and dealing with integration challenges are also discussed.