The New Enterprise - Api's and how the next generation of agile business are a mashup of services.

1. Welcome to
‘The New Enterprise’
#MuleSoft

2. Who am I?
richard.donovan@ricston.com

3. Three Themes
Enterprise evolving (rapidly)
Big Data
Api Economy

4. The Traditional Enterprise
Sitting comfortable behind the firewall

5. The ‘New’ Enterprise Landscape

6. Point to Point Integration Spaghetti
The Traditional
Integration
approach ?
Is this your
enterprise?

7. Point to Point in the New Enterprise Landscape
Will it Scale?

8. On Premise - Hybrid - In the Cloud
Mule is there!
On premise
Cloud deploy,
EC2 etc.
One click
cloudhub
deploy
publish api

9. The Open Source ESB
What is Mule?
Mule open source lightweight enterprise service bus (ESB) and integration
framework.
- born in Rabo Bank
- open source
- out of the box spring enabled application server
- fully supported eclipse based development environment
- enterprise ready clusterable, logging, management
- great community, commercial support

10. Vast array of open source connectors
Constantly being added to ..
by companies ..
by the community..
http://www.mulesoft.org/connectors
https://github.com/mulesoft

11. Big Data
and traditional
data sources ..
Leverage don’t Liquidate

12. Big Data Integrated - Data Mapper
Big Data can be a Big problem without an
integration strategy

13. APIs are Skyrocketing
"APIs have jumped out of the petri dish of the enterprise,”
Kin Lane
. "We can call 2013 a watershed year for Internet APIs," says
Forrester Research analyst John Rymer.
"The most important and underreported trend
we've seen around APIs is how enterprise
adoption for internal private APIs is skyrocketing,
spurred on by mobile app requirements," says
John Sheehan, CEO of Runscope

14. API Revenue Stream
MVNO UK
Mobile
Virtual
Network
Operators
Tele2 - 2nd largest operator in Sweden through
Telenor Mobile
UK - 12% of the active UK subscribers > 10
Million Users
Germany 25% of active users are MVNO

15. MVNO - a new business with a light touch
MVNO - New business out of virtual nothing ..

16. MVNO - Applied to your industry?
Virtual Business (and API Mashup) already appearing
in
- Banking
- Gaming
- Broadcasting and Media
- Health
- Tourism
- your industry?

17. How to Build your Api empire ..
The Old Way?
The Agile Way?
- Long meeting sessions
- Large document specifications
- Complex standards - Soap 2.x
- XML, XSD, XSLT etc
- Design for the Users
- Iterate quickly
- Engage
- simple web standards
- Rest, Json

18. One approach - Introducing Raml
Restful Api Modelling Language
- Open Specification
- Open Api Designer (web/ApiHub)
- Mocking Services (web/ApiHub)
- Cross Language Server
Framework, Java, NodeJs etc.
- Testing Framework - SoupUi
Raml
- Cloud ready
http://raml.org/

19. RAML Workgroup
Mulesoft
AngularJs
Box
Intuit
PayPal
DoVA
Programmable Web

20. Mule Support

21. Api’s in Action
Mq series
HTTP
soap
http/rss
Get/Post/mime

22. Mule Deployments Globally
3,500+ on-premise enterprise deployments
25,000+ cloud deployments
35% of the Global 500

24. -innovation
-strategy
-increase revenue -customer experience
Bendik Løvås
BL@mobstep.no

25. On the fence of doing something great?
What are the hinders?
●
●
●
Lack of multi-diciplinary knowledge
Complexity vs. Benefit
Waiting too long = missing out
● Understand the importance - Make a scenario
Get going!
UX
ESB
API
BPM

26. The future of business
Awesomeness = New customers
Make existing services better or create new offerings
•Omni-channel is huge
•Optimize services not processes
-Focus on the experience
•Make sure all flows of customer involvment are
seamless and customized

27. Maximize the benefit of your project
•Challenge existing beliefs
•Involve and inspire stakeholders
•Involve your customers at an early stage – ask what
they need and want
•Make sure the cost / benefit is well defined
•Be clear about how to measure success
-User adoption
-Increased sales
-Happier clients

28. Create a DREAM scenario
If integration, people and technology were NOT a hinder
How would your company look like in a perfect futuristic world?
•Service experience
•Purchase and delivery flow
•Self service
•Customer support
•Notifications
Make a detailed scenario!

29. richard.donovan@ricston.com
Bendik Løvås
BL@mobstep.no
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