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Ing. Anthonie Wurth MBA – Founder, Mindmarker
Ing. Anthonie Wurth MBA – Founder, Mindmarker
How to Use Reinforcement
to Increase Your
Training Impact
The Olympics and Reinforcement
10,000 hours rule
Results above repetition
Goal oriented
Measurements
Behavior change
Anthonie Wurth – Founder, Mindmarker
The Olympics and Reinforcement
“There is no return on
investment until you get
behavior change”
Only 38% of organizations are able to demonstrate the impact of
behavior change on their business results. (Forum research)
Anthonie Wurth – Founder, Mindmarker
The 7 Principles of Reinforcement
1. Close the 5 Reinforcement Gaps
2. Master the 3 Phases for Results
3. Provide a Perfect Push and Pull
4. Create Friction and Direction
5. Follow the Reinforcement Flow
6. Create Measurable Behavior Change
7. Place the Participant Central
Anthonie Wurth – Founder, Mindmarker
Close the 5 Reinforcement Gaps
Knowledge gap
Skills gap
Motivationgap
Environment gap
Communicationgap
Anthonie Wurth – Founder, Mindmarker
Master the 3 Phases for Results
Awareness
Knowledge
and Skills
Behavior
Change
Anthonie Wurth – Founder, Mindmarker
Master the 3 Phases for Results
Awareness is Why
Knowledge and Skills is How
Behavior Change is Apply
Anthonie Wurth – Founder, Mindmarker
Provide a Perfect Push and Pull
Meet the modern learner
People unlock their smartphone up to
9 times every hour
1% of a typical workweek is all
that employees have to focus on
training and development.
Anthonie Wurth – Founder, Mindmarker
Provide a Perfect Push and Pull
Meet the modern learner
More than 80% of workforce
learning happens via on-the-job
interactions
Number of times online everyday
(5x then vs. 27x now)
Anthonie Wurth – Founder, Mindmarker
Create Friction and Direction
3 Practical Tips:
Don’t tell, show!
Writing scenarios
Encourage social friction
Ask yourself: “How much guidance?”
Anthonie Wurth – Founder, Mindmarker
Follow the Reinforcement Flow
Balance between
challenge and satisfaction
Anthonie Wurth – Founder, Mindmarker
Create Measurable Behavior Change
Kirkpatrick Level 4 as minimum
Reinforcement objectives determine your measurements
Actionable Intelligence helps you to make decisions
Reinforcement is not an assessment
Use a variation of questions
Anthonie Wurth – Founder, Mindmarker
Place the Participant Central
Anthonie Wurth – Founder, Mindmarker
Q&A
Visit blog.mindmarker.com for free e-book
Questions? Comments?
a.wurth@mindmarker.com
Anthonie Wurth – Founder, Mindmarker

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Congres Dare to Share for Safety- Safety Mindmarker 29 september 2016

  • 1. Ing. Anthonie Wurth MBA – Founder, Mindmarker Ing. Anthonie Wurth MBA – Founder, Mindmarker How to Use Reinforcement to Increase Your Training Impact
  • 2. The Olympics and Reinforcement 10,000 hours rule Results above repetition Goal oriented Measurements Behavior change Anthonie Wurth – Founder, Mindmarker
  • 3. The Olympics and Reinforcement “There is no return on investment until you get behavior change” Only 38% of organizations are able to demonstrate the impact of behavior change on their business results. (Forum research) Anthonie Wurth – Founder, Mindmarker
  • 4. The 7 Principles of Reinforcement 1. Close the 5 Reinforcement Gaps 2. Master the 3 Phases for Results 3. Provide a Perfect Push and Pull 4. Create Friction and Direction 5. Follow the Reinforcement Flow 6. Create Measurable Behavior Change 7. Place the Participant Central Anthonie Wurth – Founder, Mindmarker
  • 5. Close the 5 Reinforcement Gaps Knowledge gap Skills gap Motivationgap Environment gap Communicationgap Anthonie Wurth – Founder, Mindmarker
  • 6. Master the 3 Phases for Results Awareness Knowledge and Skills Behavior Change Anthonie Wurth – Founder, Mindmarker
  • 7. Master the 3 Phases for Results Awareness is Why Knowledge and Skills is How Behavior Change is Apply Anthonie Wurth – Founder, Mindmarker
  • 8. Provide a Perfect Push and Pull Meet the modern learner People unlock their smartphone up to 9 times every hour 1% of a typical workweek is all that employees have to focus on training and development. Anthonie Wurth – Founder, Mindmarker
  • 9. Provide a Perfect Push and Pull Meet the modern learner More than 80% of workforce learning happens via on-the-job interactions Number of times online everyday (5x then vs. 27x now) Anthonie Wurth – Founder, Mindmarker
  • 10. Create Friction and Direction 3 Practical Tips: Don’t tell, show! Writing scenarios Encourage social friction Ask yourself: “How much guidance?” Anthonie Wurth – Founder, Mindmarker
  • 11. Follow the Reinforcement Flow Balance between challenge and satisfaction Anthonie Wurth – Founder, Mindmarker
  • 12. Create Measurable Behavior Change Kirkpatrick Level 4 as minimum Reinforcement objectives determine your measurements Actionable Intelligence helps you to make decisions Reinforcement is not an assessment Use a variation of questions Anthonie Wurth – Founder, Mindmarker
  • 13. Place the Participant Central Anthonie Wurth – Founder, Mindmarker
  • 14. Q&A Visit blog.mindmarker.com for free e-book Questions? Comments? a.wurth@mindmarker.com Anthonie Wurth – Founder, Mindmarker