The document discusses how to use reinforcement to increase training impact. It outlines 7 principles of reinforcement: 1) close 5 reinforcement gaps, 2) master 3 phases for results, 3) provide a perfect push and pull, 4) create friction and direction, 5) follow the reinforcement flow, 6) create measurable behavior change, and 7) place the participant central. It emphasizes the importance of behavior change and measuring training at the highest Kirkpatrick level to demonstrate impact on business results. Proper reinforcement involves balancing challenge and satisfaction across awareness, knowledge and skills, and behavior change phases.