The document discusses training reinforcement and provides principles and examples for creating an effective reinforcement program. It outlines 7 principles of reinforcement including closing gaps, mastering phases, providing push and pull, creating friction and direction, following a reinforcement flow, creating measurable behavior change, and placing participants central. Case studies on leadership and sales training programs show how reinforcement over several months improved knowledge retention, confidence, decision making, and sales results.

1. Ing. Anthonie Wurth MBA – Founder, Mindmarker
How to Use Reinforcement
to Increase Your Training Impact

2. Reinforcement Lessons I Learned from Olympic Training

3. How to Create an Effective
Training Reinforcement Program

4. The 7 Principles of Reinforcement
1.
2.
3.
4.
5.
6.
7.

5. 1. Close the 5 Reinforcement Gaps

6. 2. Master the 3 Phases for Results
Awareness
Knowledge
and Skills
Behavior
Change

7. 2. Master the 3 Phases for Results

8. 3. Provide a Perfect Push and Pull

9. 3. Provide a Perfect Push and Pull

10. 4. Create Friction and Direction
Ask yourself: “How much guidance?”

11. 5. Follow the Reinforcement Flow

12. 6. Create Measurable Behavior Change

13. 7. Place the Participant Central
Anthonie Wurth – Founder, Mindmarker

14. Training Reinforcement
Success Stories

15. Case study Leadership
Overview:
Largest hospitality organization in the world (4000 hotels)
2 day Revenue Management leadership course
7 month reinforcement program
Awareness (30%), knowledge (25%), application (45%)
Training and Reinforcement Results:
35% increase in knowledge
82% more confident about objective and skills needed
85% made better revenue management decisions
79% adjusted their strategy
14% changed approach completely

16. Case study Sales
Overview:
Healthcare consultancy
2-day sales course on opportunity
management
4 month reinforcement program for
100 sales
Awareness (30%), knowledge (25%),
application (45%)
Training and Reinforcement Results:
84% knowledge level on methodology
97% was using the methodology after 5
weeks
90% reported a benefit in their sales
cycle
59% reported being mostly accurate
and 32% very accurate
4% reported OM not impacting their
success