In this slide, you'll learn how to use qualitative and quantitative UX research data to boost team work and help generating idea that can growth your target index!

1. The True Power of User Research
Growth

2. STELLA HSIAO
Cobinhood UX researcher

3. ScienceGrowth Team work
My Experience
We Will Talk About These
The Knowledge Spiral Between
Learn and Use
How To Boost Your
Viability
The Importance of
Hypothesis and Test
Story-Telling and
Questioning

4. NTU Psychology
Fundamental Knowledge from
School
My Experience
The Knowledge Spiral Between Learn and Use
Psychological
Testing
Experiment
Methods
Psychological
Statistics
Cognition Psychology
Sensation & Perception
Biological Psychology
Consumer Behavior
Social Interaction
Culture Influence

5. Photo by Mathew Schwartz on Unsplash
first question
Are These Knowledge All Real?

6. My Experience
The Knowledge Spiral Between Learn and Use
NTU Psychology
Fundamental Knowledge from
School

7. Beijing
Shanghai
Guangzhou
Taipei
Kaohsiung

8. 100+

9. My Experience
The Knowledge Spiral Between Learn and Use
What I learned
What I saw
What I thought

10. Photo by Mathew Schwartz on Unsplash
Second question
What After Exploration?

11. My Experience
Phase I. Aim For Know
NTU Psychology
Fundamental Knowledge from
School
Explore Trending Consumer
Behavior
aim to provide a concept which can let
other groups use this as foundation to
invent new product.

12. My Experience
Phase I. Aim For Know
Design Thinking Process

13. My Experience
Phase I. Aim For Know
Design Thinking Process

14. My Experience
Phase II. Aim For Design
Design Thinking
Crossing Know to Design,
Exploring The Meaning Behind
Behavior

15. My Experience
Phase II. Aim For Design

16. My Experience
Phase II. Aim For Design
Desirability
Viability
Feasibility
Human
Technology
Business
Inovation

17. Viability
Business
My Experience
Phase II. Aim For Design
Desirability
Feasibility
Human
Technology

18. Photo by Mathew Schwartz on Unsplash
Third question
Does Research Can Really Make Money?

19. My Experience
Phase III. Aim For Growth
Market
Design For Growth, Design For
Making People Willing To Pay

20. E-Commerce
The Only Mighty Goal is Making
Money
Growth
How To Boost Your Viability
Revenue
Goal of 2018
50%

21. E-Commerce
The Only Mighty Goal is Making
Money
Growth
How To Boost Your Viability
Revenue
Goal of 2018
Traffic x CVR x AOV

22. Unlimited Wants &
Limited Resources

23. To Do List
1. Item Page
2. Cart
3. Marketing Event Interaction
4. Social Referral
5. Mobile App

24. Several Products
+) Several Projects
Pathetic Programer

25. PM 1
PM 2

26. Growth Centered Research Plan

27. To Do List
1. Item Page
2. Cart
3. Marketing Event Interaction
4. Social Referral
5. Mobile App

28. To Do List
1. Item Page
2. Cart
3. Marketing Event
4. Social Referral
5. Mobile App
Traffic x CVR x AOV
15000
10000
1000
2000
3000
2.75
3.60
1.12
0.34
6.95
1050
1340
900
1250
1500

29. To Do List
1. Item Page
2. Cart
3. Marketing Event
4. Social Referral
5. Mobile App
Traffic x CVR x AOV
15000
10000
1000
2000
3000
2.75
3.60
1.12
0.34
6.95
1050
1340
900
1250
1500
43,312,500
48,240,000
1,008,000
850,000
31,275,000

30. Growth Centered Research Plan
with Passion

31. North Star Metric
Define The Biggest Value You, As
An UX Research, Aim To Bring To
USER
Growth
How To Boost Your Viability
Desirability
Viability
Feasibility
Human
Technology
Business

32. North Star Metric
Define The Biggest Value You, As
An UX Research, Aim To Bring To
USER
Growth
How To Boost Your Viability
Product
Strategy
Leading
Revenue
Customer
Value

33. North Star Metric
Define The Biggest Value You, As
An UX Research, Aim To Bring To
USER
Growth
Uber’s North Star Metric
Product
Strategy
Customer
Value
Leading
Revenue
match time between user and driver

34. Loyalty User
Explore Their A!HA! Moment,
And Try To Copy Their Experience
To Others
Growth
How To define Your Product’s North Star Metric
Persona
User Journey Map

35. Get To Know Why They Love Your Service
Use Proper Words To Convince
Customized And Personalized
Understand How They Get Through Obstacle
Scale Up These People
……
Growth
Use Of Persona

36. Growth
Use Of User Journey Map
A!HA! Moment
How User “EXPERIENCE” The
Value You Deliver
AARRR
How To Extend Life Time Value

37. How To Boost Your Viability
Growth
Use What You
Learn
Try using everything you
learn from this world, and
don’t let them be a
theory with no impact.
Never Forget
Empathy
All you do need to lead
revenue, but never forget
your user, never forget
human.
Focus On Your
North Star
Combine user value and
business revenue, and
always keep this target
in mind.
Deconstruct
Your Goal
Deconstruct your main
goal into specific tasks,
can make you clarify the
priority.

38. Let Evidence Talk
Combine Qualitative and
Quantitative Research To Speak
For Your Suggestions
The Importance of Hypothesis and Test
Science
Hypothesis
Test

39. Interview
Insight
Not Only Your “Intuition”
Best way to get hypothesis
Correlation Regression
Function
Data Analytic
Know What, Not Why Know Why, Not How Connect 2 Variables Predict Result

40. SUS = 62.5

41. SUS = 62.5
LoyaltyAverage
Order Value
Return
Rate
click
page
Conversion
Rate Duration
flow
Bounce
Rate

42. Better Done Than Perfect
Best way to Test
There Is No Perfect
or Truth

43. A B

44. Best way to Test
A/B Test
Control
Variables
Set-Up
Priority
Accept
Failure

45. Team work
Story-Telling and
Asking Questions

46. Be Challenged By Other
Team’s Member?

47. Team work

48. reference:http://web.math.sinica.edu.tw/math_media/d322/32201.pdf

49. Story Telling and Asking Questions
Team work
Photo by Becca Tarter on Unsplash
1. Let User Talk Vividly
2. Deliver A Scenario or An
Imagination
3. Fit In A Scene That Everyone
Might Encounter

50. ScienceGrowth Team work
My Experience
We Will Talk About These
The Knowledge Spiral Between
Learn and Use
How To Boost Your
Viability
The Importance of
Hypothesis and Test
Story-Telling and
Questioning

51. take away for you
Desirability
Viability
Feasibility
Human
Technology
Business
Inovation
Have Confidence Making
Money By Your Research
Knowing You’re Study For
Better Human Future
Share The Story And Rolling
The Team
UXR Value

52. QA. Any thing