What is Ethnograhic Research, why is it done, when do you do it? how to do research ? Is a methodology in investigating very Complicated design challenges. Ethnography is the recording & Analysis of a culture or society Finding are based on both Quantitative and Qualitative

1. Conducting Effective
Ethnographic Research
Gokul Rangarajan

2. #Why
Is a methodology in investigating very
Complicated design challenges

3. Ethnography is the recording &
Analysis of a culture or society
#What
Sheenachennai

4. #How
Finding are based on both
Quantitative and Qualitative

5. Know, learn and understand
Under audiences, objects elements, system,
Operations, logistics, rules, slang

6. #Ways
Ecosystem Research

7. Get the right numbers
Group the target audience into right bucket and
Map them to respective scenarios

8. Demographic Segmentation
#Ways
Age Income Occupation Marital status
`

9. Scenario Statistics
#Ways

10. Ask the right questions
Get the opinion of what people think

11. Surveys
#Ways

12. Qualitative Research
To saywhat that numbers exactly mean and how

13. User Interview
#Ways

14. Field & User Observation
#Ways

15. And finally

16. Identifying Patternswhich leads to real problem

17. Most of the time Solutionswere direct and simple
since the research insights are detailed and meaningful

18. Thank You
Gokul Rangarajan
UX Designer, Design Thinker
Source
https://en.wikipedia.org/wiki/Ethnography
http://study.com/academy/lesson/what-is-an-ethnographic-study-definition-examples.html
https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy
http://www.globalimpactstudy.org/2008/07/the-ethnographic-case-study-approach/
https://www.nps.gov/ethnography/aah/aaheritage/ERCb.htm
https://camtools.cam.ac.uk/wiki/site/e30faf26-bc0c-4533-acbc-cff4f9234e1b/ethnographic%20and%20field%20study.html
https://in.linkedin.com/in/gokulrangarajan
https://twitter.com/uxpeek
https://dribbble.com/gokul
https://medium.com/@Gokulrangarajan