The Art of “UX Street Play” Convincing the business owners to adapt User Research in effective way Resistance for User Research in Product Teams UX /UI designers responsibility is always considered to a process of making the interface look good or making it usable. But for building great products will require a UX designer and product owner talking to user, shadowing them Identifying their need and problem patterns across user segments and making them into requirements. In other words the designer has to be in a position where he co-create a requirement or a user story based on user needs and not assumptions or feature request from some random person. Designer need to having an holistic understanding of the product which actually paves way to a software which actually talks to a customer by itself. Even if the business ideology is stubborn, i strongly believe its responsibility of “UX” designer to talk in the language of the business and convince of the process owners which is going to benefit them actually good for the business as well as the users. So the business resistance towards a ideology may not changer over so you have to consistently put effort ton your side using various tools to make theme believe this is good for them . How do one convince them of all the above factors in a more effective and entertaining way ?

3. Usually

4. “Ignorance”

6. “ROI”