This session goes beyond surveys to look at creative ways to gather and present user input. Surveys are tried-and-true ways to gather input from constituents, but there are many other fun and creative ways to hear your users’ voices. From user diaries, to flipcarts and pens, time-lapse photography, and on-the-ground guerilla surveying using iPads, learn alternatives for gathering and presenting user input to make more informed decisions for your library.
Seeing That Students Succeed: Rising Expectations and the Library's Role in T...Kate Lawrence
Roger Schonfeld of Ithaka S+R and Kate Lawrence of EBSCO co-presented a talk at the Charleston Library Conference on the topic of students success, learning outcomes and the role of librarians and faculty in teaching information literacy skills.
After conducting a user survey for the client, my next job was to create a research report which summarized my findings and offered suggestions on how we could improve the client's website based on the needs of the users.
Today’s students employ diverse search strategies to discover content in support of their studies. With search results serving as the staple of the digital ecosystem, creating that experience hinges on a deep understanding of user needs at that critical juncture. While usage metrics may reveal the user’s clicks, the story behind those choices may remain untold. And as usability testing proves useful in identifying areas for improvement, going off-script to capture user pain points is not always sanctioned. Looking outside the confines of traditional research methods allows capturing the “free-range” insights of today’s researchers. This presentation will feature the experiences of the User Research Team at EBSCO Information Services as they set out to illuminate the true user journey of scholarly research. Attendees will learn what what page designs elicit smiles, smirks, confusion or delight. Learnings from ethnographic studies will be shared, with insights about the complex feelings students have about searching for information and their diverse strategies for evaluating search results.
PX is the new UX: Millennials & The Personal ExperienceKate Lawrence
One size does not fit all: Why personal experience (PX) is the new user experience (UX) and how the unique needs of the Millennial generation have brought this to light.
Teaching the Ten Steps to Better Web ResearchMark Moran
We offer an outstanding Web search tutorial called "Ten Steps to Better Web Research" at www.SweetSearch.com/TenSteps
This presentation provides background, reference material and advice for teaching the Ten Steps.
For supplementary material, see http://bit.ly/teachtensteps
Seeing That Students Succeed: Rising Expectations and the Library's Role in T...Kate Lawrence
Roger Schonfeld of Ithaka S+R and Kate Lawrence of EBSCO co-presented a talk at the Charleston Library Conference on the topic of students success, learning outcomes and the role of librarians and faculty in teaching information literacy skills.
After conducting a user survey for the client, my next job was to create a research report which summarized my findings and offered suggestions on how we could improve the client's website based on the needs of the users.
Today’s students employ diverse search strategies to discover content in support of their studies. With search results serving as the staple of the digital ecosystem, creating that experience hinges on a deep understanding of user needs at that critical juncture. While usage metrics may reveal the user’s clicks, the story behind those choices may remain untold. And as usability testing proves useful in identifying areas for improvement, going off-script to capture user pain points is not always sanctioned. Looking outside the confines of traditional research methods allows capturing the “free-range” insights of today’s researchers. This presentation will feature the experiences of the User Research Team at EBSCO Information Services as they set out to illuminate the true user journey of scholarly research. Attendees will learn what what page designs elicit smiles, smirks, confusion or delight. Learnings from ethnographic studies will be shared, with insights about the complex feelings students have about searching for information and their diverse strategies for evaluating search results.
PX is the new UX: Millennials & The Personal ExperienceKate Lawrence
One size does not fit all: Why personal experience (PX) is the new user experience (UX) and how the unique needs of the Millennial generation have brought this to light.
Teaching the Ten Steps to Better Web ResearchMark Moran
We offer an outstanding Web search tutorial called "Ten Steps to Better Web Research" at www.SweetSearch.com/TenSteps
This presentation provides background, reference material and advice for teaching the Ten Steps.
For supplementary material, see http://bit.ly/teachtensteps
Intro to User Journey Maps for Building Better Websites - WordCamp Minneapoli...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this session, we’ll learn how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. You’ll gain techniques and approaches for summoning ideas from many decision-makers and learn how these tools can fit into your greater web project.
Web Literacy of Postgraduate students of Sambalpur University: An Analysissanat kumar behera
Web literacy, is a collection of skills, might be considered the point where computer literacy merges with information literacy. The present study is a questionnaire based survey of 200 post graduate students of Sambalpur University about their knowledge of the Web and its use. The study found that 44% students conceive web as a huge database of information; 60.5% feel that websites or portals are the vital source of web information; 96% search the web though Google. Further, the study explores the hindrances to Web literacy at the institutional level and suggests measures to enhance the use of web by the students.
Citation: Behera, Sanat kumar and Majhi, Sabitri and Maharana, Bulu Web Literacy of Postgraduate students of Sambalpur University: An Analysis., 2011 . In National Conference on Information Literacy Skills for College Librarians in Digital Environment, Agrawal College, Ballabgarh (India), 26-27 February 2011.
Slides prepared and presented by Prof Dr Nara at Unimas 2012. For more detail, go to http://de-run.blogspot.com/2012/08/webometrics-and-launching-of-unimas-new.html
Using Social Media in Canadian Academic Libraries: A 2010 CARL ABRC Libraries...CARLsurvey2010
This is a survey of academic librarians working in Canada's research libraries (see CARL / ABRC libraries) and how they use social media. Your input will help Canada's major research libraries develop an understanding of what social media appears to offer academic librarians, and the challenges and issues of using it.
Instead of traditional ways of doing online research, we might want to look for something new. Using "social media", we can use the online conversation stream to find what we're looking for.
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
No More Cruise Control: Driving Change with Students, Staff, and SpaceJoe Hardenbrook
Presentation info: Adapt or die. It's a mantra we hear, but libraries have always been about change. The key now is to be in the driver's seat. Librarians from Carroll University will discuss four ways they have embraced change: 1) a workflows assessment to analyze staff duties, 2) a ʺkindness auditʺ to examine barriers to library services, 3) an enhanced patron count to determine how to best utilize library space, and 4) a survey to report how students use the library. Combined, these initiatives position the library as a change maker. Learn about these practices and take the wheel to share your experiences with change, too!
Just how well do you know the people who use your library? Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project and co-author of Networked: The New Social Operating System, shares the latest data about how our clientele are interacting with information technology. Learn about patron preferences and behaviors during this program.
Impact the UX of Your Website with Contextual InquiryRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We'll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
This presentation was provided by Joan Lippincott of The Coalition for Networked Information (CNI), during Session Eight of the NISO training series "Assessment Practices and Metrics in a 21st Century Pandemic," held on November 6, 2020.
Overview of Evaluation Methods and Choices.pptxChrisHayes76322
This presentation looks at considerations and choices for designing and planning your evaluation activity.
It looks at common methods for data collection.
It touches on data analysis and write-up
Intro to User Journey Maps for Building Better Websites - WordCamp Minneapoli...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this session, we’ll learn how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. You’ll gain techniques and approaches for summoning ideas from many decision-makers and learn how these tools can fit into your greater web project.
Web Literacy of Postgraduate students of Sambalpur University: An Analysissanat kumar behera
Web literacy, is a collection of skills, might be considered the point where computer literacy merges with information literacy. The present study is a questionnaire based survey of 200 post graduate students of Sambalpur University about their knowledge of the Web and its use. The study found that 44% students conceive web as a huge database of information; 60.5% feel that websites or portals are the vital source of web information; 96% search the web though Google. Further, the study explores the hindrances to Web literacy at the institutional level and suggests measures to enhance the use of web by the students.
Citation: Behera, Sanat kumar and Majhi, Sabitri and Maharana, Bulu Web Literacy of Postgraduate students of Sambalpur University: An Analysis., 2011 . In National Conference on Information Literacy Skills for College Librarians in Digital Environment, Agrawal College, Ballabgarh (India), 26-27 February 2011.
Slides prepared and presented by Prof Dr Nara at Unimas 2012. For more detail, go to http://de-run.blogspot.com/2012/08/webometrics-and-launching-of-unimas-new.html
Using Social Media in Canadian Academic Libraries: A 2010 CARL ABRC Libraries...CARLsurvey2010
This is a survey of academic librarians working in Canada's research libraries (see CARL / ABRC libraries) and how they use social media. Your input will help Canada's major research libraries develop an understanding of what social media appears to offer academic librarians, and the challenges and issues of using it.
Instead of traditional ways of doing online research, we might want to look for something new. Using "social media", we can use the online conversation stream to find what we're looking for.
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
Keynote presentation by Louis Rosenfeld at the Usability and Accessibility for the Web International Seminar; 26 July 2007, Monterrey, Nuevo Leon, Mexico
No More Cruise Control: Driving Change with Students, Staff, and SpaceJoe Hardenbrook
Presentation info: Adapt or die. It's a mantra we hear, but libraries have always been about change. The key now is to be in the driver's seat. Librarians from Carroll University will discuss four ways they have embraced change: 1) a workflows assessment to analyze staff duties, 2) a ʺkindness auditʺ to examine barriers to library services, 3) an enhanced patron count to determine how to best utilize library space, and 4) a survey to report how students use the library. Combined, these initiatives position the library as a change maker. Learn about these practices and take the wheel to share your experiences with change, too!
Just how well do you know the people who use your library? Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project and co-author of Networked: The New Social Operating System, shares the latest data about how our clientele are interacting with information technology. Learn about patron preferences and behaviors during this program.
Impact the UX of Your Website with Contextual InquiryRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We'll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
This presentation was provided by Joan Lippincott of The Coalition for Networked Information (CNI), during Session Eight of the NISO training series "Assessment Practices and Metrics in a 21st Century Pandemic," held on November 6, 2020.
Overview of Evaluation Methods and Choices.pptxChrisHayes76322
This presentation looks at considerations and choices for designing and planning your evaluation activity.
It looks at common methods for data collection.
It touches on data analysis and write-up
Presentation given at SCONUL 2014, the summer conference of The Society of College, National and University Libraries, Glasgow, June 2014. The presentation focuses on frequently asked questions (FAQs) about learning analytics, with the emphasis on the role and perspective of libraries in this area.
Pamela Bonney, Library Director, Winslow Public Library, Winslow, ME (Population served: 7551) and Samantha Lopez, Program Officer, Public Library Association, Chicago, IL.
Big Talk From Small Libraries 2018
February 23, 2018
http://nlcblogs.nebraska.gov/bigtalk
There are many online and in-person courses available for librarians to learn about research data management, data analysis, and visualization, but after you have taken a course, how do you go about applying what you have learned? While it is possible to just start offering classes and consultations, your service will have a better chance of becoming relevant if you consider stakeholders and review your institutional environment. This lecture will give you some ideas to get started with data services at your institution.
A workshop from Museums and the Web 2009.
This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address:
* The range of web-based social media available to museums.
* The issues that will arise in planning for such applications.
* How to anticipate/address such issues.
see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
Presented by John Young (ODI) and Laura Harper (Wellcome) at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/
Data you gather is just data until it is analyzed, interpreted, and conveyed in a meaningful way. With Google Analytics incorrect conclusions can be drawn without doing an in-depth analysis. Wisniewski provides a framework for accurately assessing the data to make informed design decisions in combination with other user tests, surveys and focus groups.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Gathering & Presenting User Input
1. Jef f Wisniewski
Web Ser vices &
Communicat ions
Librar ian
Univer si ty of
Pi t tsburgh
jef fw@pi t t .edu
@jef fwisniewski
GATHERING AND
PRESENTING (AND ACTING
ON) USER INPUT
2. THE PROCESS
From: Design Thinking Toolkit http://www.b-
21.org/design-thinking-toolkit-2/
3. FEEDBACK IS…
A process, not a thing
Explicit (what they say)
Implicit (what they do)
Active (surveying)
Passive (website analytics)
Online
Of fline
4. BAD ASSUMPTIONS
No news is good news
No complaints= happy users
The complaints you hear are the only ones
Anecdotal evidence is not biased
Build it and they will come
5. METHODOLOGIES
WHAT we did
HOW we did it
WHY we did it
PROS and CONS
What we LEARNED
6. Print
questionnaire/di
ary hybrid
Goal: discover
how and why
students use the
building to help
facilities and
services
planning
MY DAY
10. PROS AND CONS
Pro: Mostly structured data
Pro: Demographic data allows for deeper analysis
Pro: Contact information allows for direct follow up
as appropriate
Con: Survey design and design of survey time
consuming
Con: unstructured data time consuming to code and
analyze
11. FINDINGS
Most respondents accomplished their goals for the
visit
Many respondents reported that they visited library
to under take group or social activities
Respondents selected Hillman for its convenient
location and good study atmosphere
12. FINDINGS
Library is primarily a before or af ter class
destination
A majority of respondents visit daily
40% visit more than once a day
40% spend between 30 min and 2 hrs, 40% more
than two hours
Less than 10% come for library specific things:
finding materials, getting help, etc.
13. FINDINGS
What could we do better?
More power outlets
Stronger wi-fi
More seating and more tables
15. METHODOLOGY
Photographic study
of movement of
furniture over time
in select spaces
Seeking to
determine:
occupancy of
specific quadrants,
use patterns, to
assist in space
planning decisions
17. PROS AND CONS
Pro: deeper understanding of space utilization than
aggregate use information can provide
Pro: visual analysis of data not burdensome; no
number crunching
Con: Pre-selected universe for analysis. Did we miss
something?
Con: Labor intensive data gathering
18. FINDINGS
Information to help in scheduling least disruptive
programming, repairs, renovations
The “weekend” begins on our campus on Thursday
Make it movable, or they will
Lower use quadrants oh high use floors as spaces for
new services
19.
20.
21. FLIPCHARTS
Seek to learn what
users like and dislike
about various spaces
22. METHODOLOGY
Flipcharts and markers placed in 14 locations in
building
2 weeks in March and 2 weeks in April
Sheets collected daily
Results analyzed
23. PROS AND CONS
Pro: Quick, easy, cheap to implement
Pro: Unfiltered feedback
Con: Analysis of fully unstructured data time
consuming
Con: No demographic data
Con: No ability to directly follow up
24.
25.
26. WHAT WE LEARNED
They want wi-fi, outlets, and better climate control
They HATE these:
27.
28.
29.
30. FLIPCHARTS FOR INTERNAL USE
Annual inclusive
planning process
Discussion and
study groups
convene, discuss,
debate, and
propose strategic
actions
Scented stickers for
voting for strategic
options, because
why not?
31. BRAND PERCEPTION STUDY
Exercise to investigate faculty opinions regarding the ULS and
awareness of faculty-focused products and services
32. METHODOLOGY
Discussion Groups
Three Groups of Faculty
Discuss perceptions of the ULS, services, staf f,
communications and messaging
Sessions transcribed and transcripts analyzed
Fol low Up Interviews with Selected Faculty
33. The good:
A l l f a c u lt y fi n d t h e l i b r ar y s t a f f to b e “ ex t r eme ly exc e pt io n al”
and able to respond to their requests
Librarians and staf f are highly respected and valued and are
clearly a strength
Faculty are eager to have a more col legial relationship with
l ibrarians
There is a strong desire among faculty for hands-on l ibrary
led workshops
WHAT WE LEARNED
34. WHAT WE LEARNED
The bad:
Faculty awareness of many ULS services is low
The ULS is star ting to feel too "corporate" with a company-customer
feel instead of a col legial par tnership
Faculty would l ike l ibrarians to proactively suggest solutions
without feeling l ike they are being "sold"
35. PROS AND CONS
Pro: Rich, unfi ltered information
Pro: Direct engagement with faculty
Con: Time consuming to plan, conduct, transcribe, analyze
36.
37. “ Fo r faculty and students, it really boils down to your
relationship with the librarians. If you utilize them, you will have
su c c ess. ”
David Sanchez
Civi l and Environmental
Engineering Depar tment
38. DID YOU KNOW…
We can consult with you about
the management of your research
data?
39. “ T h e U L S sh o u ld be a d e s t in atio n site. . . I t ’ s f u ll of treasures
including a wealth of collections and archives for visitors to
enjoy. I also think the social aspect of the library —with the cof fee
shop and collaboration areas—is extraordinary and extremely
healthy. You really feel a strong sense of community in the
libr ar y. ”
El len Cohn
Communications Science
and Disorders Depar tment
40. Did you know…
We have tools to help you demonstrate the impact of your
research?
41. “ T h e fact the ULS helps to fund open access publishing is
quite valuable to me as I publish journals in multidisciplinary
areas. But the staf f is also helpful with all of my needs,
wh ether it ’ s with publishing, ordering books or requesting
jo u r n als. ”
Ervin Sejdic
Electrical and Computer
Engineering Depar tment
42. Google analytics
Campaigns for measuring channels
Content grouping for evaluating success of certain
types of content
iPad surveying
Communication channel effectiveness
Programming analysis
How did you hear?
More like this?
ONLINE
43. GOOGLE ANALYTICS
“Campaigns” to assess ef fectiveness of
communication channels
“Content Grouping” to assess ef fectiveness of
various types of content
44. GOOGLE ANALYTICS: CAMPAIGNS
Assess ef fectiveness of communication channels
(email, PDF flyer, web page, etc)
Online asset tagged with special code; GA collects
information
46. GOOGLE ANALYTICS: CAMPAIGNS
www.library.pitt.edu/googlebooks/?=utm=camp
aign=googlebooks&utm_medium=pdf_flyer&ut
m_source=campus_portal
47. GOOGLE ANALYTICS: CONTENT
GROUPING
The big picture is too big to be informative
Dif ferent perspectives for dif ferent content types
Example: time on page (average):
Blogs, reviews, essays (engagement content)= HIGH
Database descriptions, login pages (por tal
content)=LOW
48. GOOGLE ANALYTICS: CONTENT
GROUPING
The big picture is too big to be informative
Dif ferent perspectives for dif ferent content types
Example: time on page (average):
Blogs, reviews, essays (engagement content)= HIGH
Database descriptions, login pages (por tal content)=LOW
https://suppor t.google.com/analytics/answer/2853423?hl
=en
50. METHODOLOGY
Created onl ine survey using Qualtrics
Desktop shor tcut on iPad
Asked:
Name
Email
Department/major
How did you hear about
Should we do this again
Can we follow up with you