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North Star Metrics
Leading 22 B2B SaaS Products & Their
Gokul Rangarajan
Product Manager, UX Designer
Ex- Bigbasket , Ex Freshworks
What’s North Star Metric?
The North Star Metric is the single metric that captures
the core value that the product delivers to customers.
It's a metric where any team can rally behind to create
aliment along with value with customers.
Why NSM
NSM bring in a focus and organization clarity on Vision what
each member of the team are running towards
Improving Decision Making
Most importantly, it holds the product accountable to an
outcome.
It help kick start any meeting right from organizational AMA
or Investor meeting or even internal review meeting start
more meaning full
Number of Customer
Interactions
Each Customer’ GMV-
Gross Merchandise Volume
The Number of
Weekly Active Teams
No of Weekly Users
for Whom Amplitude’s
Product Answered
At-least One Question
Messages Sent Within
The Organization
Average Records
Created Per Account
No of files actions
Daily Active User /
Monthly Active Users
No of Pitches Viewed
Hires Made by
Weekly Active User or
Monthly Active User
User App Pairs
Apps Singed
onto Per DAU
Apps Monitored
Users MAUs
Weekly Hosted Meeting
Monthly Active Users
Weekly Active Users
Active Vehicle
Applications
Customer Satisfaction Score
Retained Active
Users Per Month
Monthly Recurring Revenue
Lessons Completed Per
Monthly Aactive Users
Annual Recurring Revenue
Messages Sent
Number of Signed Envelopes
Monthly Active Users
Gokul Rangarajan
Product Manager, UX Designer
Ex- Bigbasket , Ex Freshworks
Thank You

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B2B SaaS north star metric 2019 2020